Blind snack box is a new consumer product in recent years. Compared with the traditional toy blind box, its competitive advantage is mainly manifested in the following aspects. First of all, each blind snack box can bring freshness and gourmet experience, catering to people's taste buds and emotional needs; Secondly, special functions and supporting activities provide more fun for groups who love food and increase the retention rate of consumers; Finally, the improvement of transparency and the continuous upgrading of customized services have enabled customers to gain more trust and autonomy and enhanced consumers' willingness to buy. In short, the snack blind box has occupied a place and become a favorite brand of many consumers through continuous innovation and refined service.