The first thing Li Ziqi wants to do most is to revitalize rural areas, promote common prosperity, and create pilot projects that can be replicated, disseminated, recycled, and promoted, so as to truly increase the income of the people. The second point is that she wants to better inherit and disseminate our traditional intangible cultural heritage. This is also her original intention in making videos. The third point is about the guidance of teenagers. We don’t want teenagers to want to be Internet celebrities. "I hope they can have correct values, study hard, and truly transform themselves into people who can seize every opportunity."
Perhaps because it was an interview with CCTV, Li Ziqi The answer is inevitably a bit official, but anyone who has followed Li Ziqi for a long time knows that these things are indeed what Li Ziqi wants to do most, and what he has been working hard on. In our era, the most indispensable thing is Internet celebrities, but Internet celebrities like Li Ziqi are very few.
After Li Ziqi posted the last "Salt" video, she never updated again. She posted online: "Call the police early in the morning," which aroused widespread concern among netizens. Especially the sentence "Capital is really a good means" made many people think that Li Ziqi was threatened by capital, and rumors that "Li Yapeng poached Li Ziqi's team" spread like wildfire. Li Ziqi did not give any explanation for the reason for her disappearance, which caused a lot of discussion among netizens.
Li Ziqi’s year-long suspension has caused a lot of discussion among the outside world. However, the truth is that Li Ziqi is fighting against capital. On August 30, 2021, Li Ziqi posted pictures and texts on her social account. The picture content showed that she was reporting a crime at the Public Security Bureau. This article attracted a lot of discussion as soon as it was published, and netizens expressed that the reason behind Li Ziqi's suspension of updates was not simple.
She wrote in the reply area to the comment, "Capital is really a good tool." It can be seen that Li Ziqi's predicament must have been unexpected by herself. It is conceivable that Li Ziqi has also fallen into the quagmire of capital. This time, the ugliness of capital is once again nakedly displayed in front of people. .
Li Ziqi’s current situation is much worse than we imagined. Her years of hard work may be in vain, and she will not be able to get the last grain of rice. This starts with the conflict between Li Ziqi and the contract company - "Weinian". Hangzhou Weinian took advantage of Li Ziqi’s popularity and built Li Ziqi into a commercial brand. Around this brand, Hangzhou Weinian has launched many gourmet products with sales reaching hundreds of millions. According to statistics, the sales of Li Ziqi brand in 2020 were as high as 1.6 billion yuan.
Hangzhou Weinian has made a lot of money by using the Li Ziqi brand, but this does not have much to do with Li Ziqi. Li Ziqi and Hangzhou Weinian have a cooperative relationship, and both parties jointly established Sichuan Ziqi Cultural Communication Co., Ltd. Li Ziqi is only responsible for content production and video publishing, and only holds 49% of the company's shares; however, Hangzhou Weinian Company holds 51% of the shares. It is obvious that Hangzhou Weinian has the controlling stake in Sichuan Ziqi Cultural Communication Co., Ltd.
In addition, Li Ziqi’s related brand products and online and offline stores are all controlled by Hangzhou Weinian, which means that whatever makes money online or offline has nothing to do with Li Ziqi himself. Obviously, Li Ziqi has fallen into the trap of the stench of capital and has become a tool for capital to make money. Even if she has hundreds of millions of fans at home and abroad, she cannot resist the power of capital. Now Li Ziqi has discovered the trap of capital, resisted capital by suspending updates, and has fallen into a long legal quagmire with Hangzhou Weinian.
Li Ziqi’s works focus on cultural core and high quality. Unlike most popular internet celebrities, every one of her works is carefully crafted and beautiful. She vividly displays the pastoral life that people dream of, and also spreads the excellent traditional Chinese culture to the world. Pay more attention to people, scenery, things and objects.
Her works show culture and spirit - the spirit of craftsman, the spirit of camel, and the spirit of innovation. The purpose of her creation is not only to make profits. She said that she wants to do three things most: first, continue to inherit and promote China's intangible cultural heritage; second: through her works, let young people establish a correct outlook on life. ; Third, help villagers get rich and establish a sustainable agricultural economy. Faced with powerful capital, Li Ziqi did not choose to compromise, but chose to fight, insisting on his beliefs even if he was in trouble.