1. tap the potential of traditional cuisine: Hangzhou is a city with a long history and rich traditional cuisine culture. New cuisines can be introduced by excavating and improving traditional cuisines. For example, there are many kinds of traditional snacks in Hangzhou, such as thousand-layer cakes, fried shrimps, steamed sausages and so on. We can consider combining these traditional cuisines with modern innovative elements to introduce new flavors and varieties to attract more consumers.
2. Develop new staple food: staple food is an important part of people's daily diet. Hangzhou can try to develop a new staple food to meet people's diverse needs. For example, we can try to introduce a kind of pasta or rice with local special ingredients, or make traditional cakes in Hangzhou into staple food to attract consumers with innovative tastes.
3. Introduce seasonal food: Seasonal food refers to introducing corresponding food according to different seasons. This practice can increase the freshness and fashion sense of food. There are four distinct seasons in Hangzhou, and corresponding foods can be introduced according to the seasons, such as shepherd's purse cake in spring, shepherd's purse soup in summer and chrysanthemum cake in autumn. These foods have unique taste and flavor, which can attract more consumers to taste.
4. Promote special cuisine: There are many unique cuisines in Hangzhou, such as West Lake vinegar fish, Dongpo meat and beggar chicken. By strengthening the publicity and promotion of these special foods, more people can know and understand these foods and improve consumers' recognition and satisfaction with these foods.
5. Introduce foreign food: Hangzhou can consider introducing some foreign food to enrich the local food culture and attract more tourists to taste delicious food. For example, some distinctive seafood, Sichuan cuisine or Cantonese cuisine can be introduced to meet the taste needs of different consumers.
In short, to launch a new food to solve the food desert problem, we need to comprehensively consider market demand, consumer taste, cost and other factors. By tapping the potential of traditional cuisines, developing new staple foods, introducing seasonal cuisines, popularizing characteristic cuisines and introducing foreign cuisines, we will constantly innovate and enrich Hangzhou's food culture and provide consumers with more diversified and rich food choices.