Everything we do is informed by our passion and knowledge for the spectacular, the beautiful and the distinctive。
Yong Hong is dazzling, but he is not independent, and he is eager to learn and follow suit, but I am diligent.
- Fortnum & Mason
Fortnum & Mason,
as a 312-year-old British royal tea supplier,
is the world's top luxury tea brand.
The initial history of his family was started by the servants of the Queen of England.
This story has to be told from the founder William Fortnum.
William Fortnum is Queen Anne's servant.
As the last king of Stuart Dynasty in Scotland, England and Ireland,
after a reign of 1712 -1714,
her royal habit is to light new candles every night.
William Fortnum, who is quite business-minded,
puts the candles that are not used up every day again.
William Fortnum made persistent efforts.
He also opened a grocery store.
He successfully persuaded Hugh Mason, the landlord, to be his partner.
In 1717, he opened the first Fortnum & Mason (F & M) grocery store,
business has been good,
moved to Piccadilly in 1756,
F&; M is still the most elegant shop in London, and
it is also a famous tourist stop in London.
soon, f&; M ushered in a career turning point promoted by the royal family.
Britain set up some institutions to deal with colonial affairs,
including the famous British East India Company in European history.
Elizabeth I granted them a royal license on the day of its establishment,
granted them trade privileges in India,
and one of the most important trade activities was to import tea from Southeast Asia.
F& M has a good relationship with the East India Company,
enabling them to get first-hand good tea,
thus becoming one of the earliest tea importers in Britain.
in a short time in the late 1711s,
f&; M also works as a community post,
attracting more and more customers into their stores.
In 1761, William Fortnum's grandson
Charles Fortnum won the business of Queen Charlotte,
and established contact with the royal court,
which made the company's business take off at a high speed,
became the exclusive tea supplier of the British royal family for a long time,
and now it has supplied the 12nd generation of the British royal family.
Since then, it has been taking a relatively high-end route.
It has been positioned as a food destination famous for its exquisite customized tea.
There are jam and biscuits, chocolates, gift sets,
and Fortnum's famous picnic basket.
In 1841, Anna, the seventh Duchess of Bedford, introduced afternoon tea to England.
Because of the long time between lunch and dinner at eight o'clock,
The Duchess asked for a plate of tea,
Bread and butter cakes were brought to her room in the late afternoon, and
Over time, it became her habit.
After that, she began to invite ladies and friends to join us.
So tea breaks became a fashion social activity at that time.
for this reason, f&; M's tea supply market is also gradually expanding.
In March 2112, the Queen of England, Camilla of Duke of Cornwall and Catherine, Duchess of Cambridge, paid their first official joint visit to F&; M。
during this visit,
the queen cut the ribbon for the opening of Diamond Jubilee Tea Salon.
this is f&; M
entered the historic highlight moment again after spending 24 million pounds to repair the old shop in the 311th anniversary celebration in 2117.
F& M is also first-class in product building.
The treasure of the town store belongs to Royal Blend.
Royal Blend Royal Black Tea,
as F&; M's gift to Edward VII,
has been F&; The first tea brother of M family,
combines Indian camellia sinensis var. assamica with Sri Lankan Baihao,
presents a soft, honey-like taste,
unparalleled, which is a must.
In addition to loose tea,
Royal Blend Tea also has beautiful triangular bags.
Other distinctive teas include
breakfast tea mixed with BreastBlend in breakfast,
pure Assam leaf healthy leaf tea from Yarlung Zangbo Valley, which has been popular all the way since 1841.
It was first to commemorate the marriage of the Duke and Duchess of Cambridge in 2111.
A little Kenyan tea was added from Assam, India.
It later became one of the most popular mixed teas.
F& There are six basic types of tea in m tea products:
black tea, green tea, white tea, oolong tea, yellow tea and mosaic tea.
F& M's scented tea was designed by Hannah Rampley
and Peter Windett Associates in 2117. The expression of
is quite amazing and popular.
F& M's teapot and tea set are also very distinctive.
in terms of brand cooperation,
f&; M also seeks to integrate with high-end brands in different industries.
LV Louis Vuitton, founded in 1854, has
almost never disappointed young fashionistas from royalty and celebrities to
today.
LV and f&; M's cooperation,
also left a deep impression on the traveling tea drinkers.
the Secrétaire Thétrunk
F& The classic cooperation between M and Louis Vuitton is
a tea suitcase that was popular as soon as it went on the market,
a wooden folding table,
a movable tray and a cowhide leather handle,
which was inspired by F&; M exquisite handmade wallpaper of the famous
Diamond Jubilee Tea Salon.
Tea suitcase has become a part of French artistic life
' Louis Vuitton and London', and
it is a reflection of celebrating LV design skills and continuous innovation spirit.
F& M also seeks cooperation with the art world.
The British Academy of Film and Television Arts–BAFTA
is the world's leading independent art charity,
F&; M is also a tea supplier of BAFTA.
F& in 2115; M provides a classic afternoon tea experience at the height of only
41 tables per day on the 72nd floor of The Shard, London.
The Shard is located on the Thames in London,
near Tower Bridge, a famous scenic spot in London.
The building * * * has 95 floors and is 311 meters high.
It is the tallest building in Europe at present.
F& M has three stores in Britain.
It was not until 2114 that it opened its first overseas store in Japan through the form of franchise stores.
Since then, it has been very popular in Japan.
in 2116, for the first time, Willams-Sonoma Company
exclusively represented its store in Manhattan, new york
and began to sell its classic tea products in the United States.
Since then, it has set up franchise stores in Japan, Korea, Hong Kong,
Russia, Canada, Mexico, France, Germany,
Switzerland and Ireland.
according to f&; M's parent company Wittington Investment
Limited's 2118 annual financial report,
F&; M sales increased by 12% to 26 million pounds,
pre-tax profit increased by 26% to 9.6 million pounds,
but F & M opened a franchise store in Dubai in 2114, but
closed three years after its opening.
F& M's former Dubai City Center Store
is based on the strong spending power of China tourists in the UK head office,
F&; M announced that it will make its debut in Hong Kong at
K11 Musea in September 2119.
This 7,111-square-foot space will display
the retail stores of the brand's product line,
including tea, biscuits, wine, tea sets and champagne.
guests can enjoy the food and drinks in the restaurant upstairs,
and enjoy the panoramic view of Victoria Harbour.
the new f&; M flagship store is operated by Big Cat Group,
which will be the first F&; M overseas direct sales stores.
F& M's direct store will be located on the Kowloon side of Victoria Harbour
Besides its own business,
F&; M holds
food and beverage awards which are widely praised by the industry every year.
F&: According to Ewan Venters, CEO of M,
these awards recognize
"the pinnacle of high achievements in food and beverage from all walks of life".
In May 2119, Prince Charles was awarded a special prize,
in recognition of "his unswerving commitment to
sustainable and healthy food and agriculture".
This year, Prince Charles opened his manor to the world through
Google online platform.
The online exhibition details the history of Highgrove House,
and the renovation of Charles' house and garden.
Highgrove House, the private bedroom of Prince Charles and his wife Camilla
The renovation of High Grove Garden
has always been the pastoral dream of the Prince of Wales,
Sustainability is also the focus of Prince Garden,
The garden uses rainwater irrigation system and solar panels.
In July, 2118,
BBC program "Gardener's World" interviewed Prince Charles in Highgrove
.
When asked how he became interested in gardening,
Charles said,
"I remember that when I was a child, I was obsessed with wandering around small roads and things,
looking at all the plants,
which was where my childhood and children spent most of their time."
Prince Charles loves his manor with his life,
takes good care of every detail,
and also protects the beautiful rural scenery in England.
the course of 312 years has made fortnum &; Mason
has gone through 12 generations of monarchs, and
still stands at the top of the world's luxury industry.
At present, the miracle is still continued with top-grade tea, tea set, afternoon tea,
chocolate, jam and picnic basket.
Fortnum & Did Mason
impress you deeply?