theme ABTB sales model

? [fragment source]:

R: original fragment

There is a sales model abtb:

a (attraction): attracting

B(Benefit: unique interest point

T(Trust): trusting

B(Buy): mobile buying

. The text can be written as follows:

Suction

A friend lost 51 pounds in three months and successfully changed from a greasy middle-aged aunt to a "post-91 s" frozen age girl.

Benefits

Don't go on a diet, don't starve, exercise lightly, lose weight while eating delicious food, and easily lose 11 kilograms of small fat a month;

Xin Ren

She spent RMB 111,111 on courses, signed up for training courses of American Sports Committee (ACE), and also participated in courses of national fitness dietitian, creating her own slimming model, which has successfully helped 3,111 people and easily lost 8-11 kilograms a month.

Buy

Buy xx now, and send online one-on-one tutoring to get rid of the troubles of obesity easily. Slim down this summer and put on a bikini to go to the beach.

the first b in abtb model is the unique selling point that USP wants to express, which means that your products and solutions have unique advantages that are different from others and can solve problems faster and better.

For example, the unique selling point of the above-mentioned weight-loss plan is not to diet, not to starve, to exercise lightly, and to lose weight while eating delicious food. It doesn't need to go on a diet every day, run and swim every day, and it doesn't need to greatly change its past living habits. It can lose weight while eating delicious food. This makes users feel that they can get the results they want without paying too much.

homework

please write your IA1A2:?

WhatABTB is a sales model, which attracts consumers, makes them see unique benefits/advantages, and confirms them, making people buy a series of behaviors!

Where this model is mostly used for sales interview, marketing planning and scheme, composition copy, marketing activities, personal IP creation, community and live broadcast, and so on!

Why, because there are a wide variety of goods and various purchase channels, it is a great challenge to sell the products and ask customers to pay the bill in their own channels. However, ABTB sales model can be used to attract customers and make further sales transactions!

if you don't use this model, you may lose some customers, or you may have to work harder to touch customers in the process of closing the transaction!

the operation process of how is as follows: (Take losing weight as an example)

1. Describe the attraction (a)

After losing 51 kg in three months, the middle-aged aunt becomes a "post-91 s" frozen age girl!

Simple description of two points, fast weight loss and frozen age, which is what many postpartum mothers want! ! !

2. Explain the unique points of interest (B)

Don't go on a diet, don't starve, exercise lightly, and eat while reducing!

Many weight-loss products or their surroundings in the market can achieve the above benefits, which is the best proof of unique benefits!

3. gain trust (T)

the certificate obtained has successfully helped 3,111 people to lose 8-11 Jin easily in a month!

this is to gain the trust and support of customers with strength verification! Just call me!

4. Put forward a deal (B)

Now buy ... give ... get rid of obesity easily, slim down and put on a bikini to go to the beach!

if you buy it, you can do whatever it takes to make people think about a bright future!

a1 At the beginning of 2118, my college classmates asked me about life insurance, told me about his situation at that time, and compared the products of several companies, wanted to listen to my advice. Through analysis, he finally clinched a deal with me! Today, he usually jokes that I set a condom and made him buy it willingly?

reflection: this is a successful case! The whole process is carried out according to ABTB mode

A: The comprehensive insurance content covers all-round protection content!

B: health management+free insurance coverage. You can choose to add new diseases with the changes of the times!

T: relationship, major, company endorsement!

B: Buy before your birthday, give yourself a special gift and give your family a stable responsibility!

A2 will use ABTB model to make a proposal for weekend camp this week, and let an organization promise to cooperate!

Action:

A: Under the double-reduction policy, no subject training can be held on weekends. Our courses are non-subject but can be applied to children's learning, so that children can remember quickly, remember firmly and learn easily, solve parents' anxiety about their children's learning, help institutions increase their income and create their own advantages!

B: Exercise off-line weekend to develop your brain and improve your concentration! Online for 15-31 minutes every day, effectively consolidate the knowledge points of the day, make learning easy and make memory efficient! The organization is only responsible for recruiting students and providing venues!

t: The product that has been sharpened for 8 years has been recognized by the National Education Research Institute. In the past six months, nearly 21 children have made great progress in their grades and become more confident! Existing chain brands have deep cooperation with us

B: Now we can immediately plan activities to recruit students and generate income, and how can we get the enrollment qualification for winter and summer training camps!

Twelve Comments

I feel that there is nothing to be picky about ~

I am as good as ever ~? A1' s reflection and A2' s action are closely related to the new knowledge I learned from the notes.

small point: if the goal is to get an organization to agree to cooperate, are there any other relevant steps to be done besides writing a copy in four steps?

it doesn't affect giving five points ~ keep looking forward to it!

I

? What

article introduces ABTB sales model, A(Attraction): attraction; B(Benefit: unique interest point; T(Trust): trust; B(Buy): mobile purchase; Explain that products and solutions have unique selling points, which can make consumers trust and buy faster and better.

? Why

Unique products and solutions can be different from others and have the advantage of solving problems faster and better. To make consumers happy to pay, we need the copy design to be interesting, attractive, trusted by consumers, and what benefits it has for consumers, so as to generate action to buy.

? How:

first, show the attraction, for example, the highlight of noise-reducing headphones is noise reduction

second, put forward the unique benefits, for example, noise-reducing headphones can help users enjoy their own space in a noisy environment

third, generate trust, for example, big brands trust the endorsed noise-reducing headphones to be more trustworthy than the cottage version

fourth, buy them in action, for example. Where

is suitable for product sales and business negotiation scenarios; For example, in the sales of mobile phones, the seller can highlight the unique performance of mobile phones that can not only talk, but also take pictures with high pixels, so that buyers can have interest in buying, trust products, and then buy.

A1

Yesterday, I talked with Goose Tong Li about agency business cooperation, but I didn't talk about cooperation points for half an hour, which was a bit disappointing.

Reflection: In the negotiation between the two parties, ABTB model was not adopted to convince President Li. Specifically, the bright spot of the demand of the provided enterprises for Goose Pass is unknown, and it is suspected that there will be no purchase behavior.

A2

goal: within one week, negotiate again and complete a single cooperation.

Action:

1. Talk and tell Mr. Li that there are many small and medium-sized enterprises in Dongguan, and there is a great demand for Goose Online under the epidemic situation

2. Once we cooperate, we will quickly occupy the Dongguan market

3. Tell him that there are * * * friends, so that Mr. Li can increase his trust in me by 4% and lower his price by 5%. Reward and punishment: within one week, realize the docking transaction and reward yourself with a pair of headphones; If it is not realized, it will be punished to make a contribution article.

Twelve comments:

Many iterations are more comfortable to watch ~

Let me mention one point: A1 simply said the cause and result, so you can remember and describe what happened a lot ~

How did you talk to Mr. Li at that time ~? A more detailed comparison is made between the practice at that time and the method of page splitting, and it is necessary to pay attention to one point or all ~

After comparison, we will have a better perception and reflection ~

What is a practical marketing copy writing model ABTB. They are: A(Attraction): attraction B(Benefit): unique interest point T(Trust): trust B(Buy): action purchase. The marketing plan created from these four points can attract students and achieve sales.

Why in the past, our country had the advantage of demographic dividend, which helped to make the demand exceed the supply, and the information was not so developed. It may not be so important in sales copywriting, but now the Internet is developing rapidly, and there is too much information supplied. In addition to making the headlines eye-catching, we must also keep the content attractive, so as to retain readers and persuade them to buy. The advantage of using ABTB model is that the current customers only care about things that are related to them. ABTB mode is to make products and customers have links related to the final mobile purchase.

How to do it:

1 to attract attention. Attract readers' attention with a successful case in the past.

2, outstanding and unique. Explain clearly the advantages and disadvantages of this product compared with similar products.

3, build trust. Use professional endorsement and use data to increase persuasiveness.

4, stimulate the purchase. Use limited-time benefits to promote customers to place orders immediately, resulting in the feeling that buying now is more cost-effective than buying later.

For example,

In addition to being used in writing, WHEABTB is especially suitable for using this model in sales work.

A1 note

Experience: In April, 2121, because the child was promoted to the first grade, I saw a message about the connection between childhood and childhood. Parents should be prepared that their children should play, eat and sleep together from kindergarten, and then they should pay attention to learning planning when they were in the first grade. When a friend told me about the learning tools, he showed me the courses of Language, Mathematics, English and the history of junior high school, so let me remember one sentence. I am attracted by this efficient memory method. Later, I applied for an audition class for my son to learn. Since I can follow it twice, I can write it down completely. The synchronous textbook of 999 yuan a semester is implanted with memory method and mind map for 5-11 minutes in each class. If punching in for one month has no effect, the fee will be refunded directly. It also introduces a powerful teaching consultant team and world memory masters, etc., which can only be purchased at the event site.

reflection: the education and training institution made good use of ABTB sales model tools:

1. Attracting attention: combining the actual situation at that time and the policies of the national education department, inviting potential customers in need to attract attention.

2. Selling selling points (unique interest points): selling novel and unique teaching methods to customers in the form of free trial classes, and highlighting the scene teaching of animation courses. Implanting memory methods and mind maps has unique advantages for children's learning.

3. gain trust: gain the trust of potential customers by introducing the strength of teachers and the scale of the company.

4. Stimulate customers to buy quickly through limited time offers and value-added services.

A2 post-it note

Goal: unblock the epidemic situation, and then write a product copy about the "parent-child financial sand table coach" training camp according to ABTB model.

Action:

1. On the day when the copy is completed, post a recommendation and promote the copy in the circle of friends and WeChat group to attract attention.

2. Introduce the training camp

3. Introduce the background of the training camp and the coaches and teachers in the training camp. Gain the trust of the intended registration partner.

4. Give the opening and closing time of the training camp, the deadline for registration and

the registration fee, and recommend to participate again.

Twelve comments:

Very hard work!

especially A1's reflection, from the result, we found a very suitable story ~

Let me mention a little point:

A2 is to promote my application of the knowledge of page opening ~

A Goal: unblock the epidemic, and then write a product copy about the "parent-child financial sand table coach" training camp according to ABTB.

I don't know when the epidemic will be unblocked. Wait until it is unsealed and published directly or after modification ~

What:

ABTB sales model is a persuasive skill for sales transactions, and ABTB(attraction- Attraction, benefit- Unique Benefit Point, trust- Trust,

Buy- Action Purchase) is to attract customers' attention, stimulate demand with unique benefit points, build trust, and finally motivate consumers to buy.

Why:

As a salesman in a clothing store, do you have a good service attitude and establish good interpersonal relationships with customers? Will these good sales behaviors

make consumers buy? Not necessarily. In this era of pursuing personalized demand, we should not wait for consumers, but take the initiative. < P > We should take the initiative to grasp consumers' psychological needs, and use ABTB sales copy model to design the transaction path.

How:

1. Attracting

People are visual animals. How can they attract consumers' attention? On the one hand, we can use beauty to attract, such as food, beautiful scenery and beauty. On the one hand, we can attract people from disgust, such as the pain points, pains and losses of consumers. The example given by the author: losing weight actually uses pain points or < P > pain to attract.

2. Interest points

are in line with human needs, such as laziness, pursuing advantages and avoiding disadvantages. The examples given by the author are in line with the characteristics of human needs. They don't want to exercise, but also want to eat delicious food and lose weight.

3. Trust

Trust is divided into trusters and trust products. Trusters refer to trusting our professional ability and positive quality. Trusting products means that products can bring value to him and solve problems. The example given by the author is in line with the fact that people are very professional and products can solve problems.

4. Buying

The example cited by the author is to create a sense of urgency and value comparison. The opportunity is rare. If you don't buy it, it will be your own loss. If you buy it next year, the price will definitely be

expensive.

Where:

It is very suitable for communication and persuasion in the workplace and various sales and promotion personnel.

A1:

Background: Because lectures are given to different types of employees every year, after-class satisfaction scores and comments are always good, and most students are quite satisfied. but