Because it is also a way to increase your popularity.

Today is a fast-paced and fragmented era. With busy lives, it is difficult for everyone to focus on watching long videos or articles.

People hope to learn about world affairs or have entertainment through a short video of a few minutes, which not only saves time but also obtains information.

As a result, the traffic of short videos has been increasing, and the corresponding software has also become popular. However, it is not an easy task to make enough to attract attention. Therefore, many celebrities will naturally not let this go.

What an opportunity.

Taking the Douyin platform as an example, @Dear-Dilraba’s fans reached 54.437 million, @陈HE fans reached 54.258 million, and @ModernBrothers had 35.369 million fans. In terms of comprehensive influence, they can almost surpass most native Internet celebrities.

Currently, Daigula K, a popular native internet celebrity on Douyin, currently has 23.794 million fans, and Talking Liu Erdou has 46.243 million fans.

Chen Danqing once commented that all video works are entertainment. As a category of video content forms, short videos are a natural showcase for entertainment stars.

In Tianhao's view, the celebrity short video came too late.

Due to the sudden rise of short videos after being dormant for several years, because the initial tone was too "grassroots", and the generally enforced 15s-1 minute content limit, entertainment stars have been slowed down in their attempts in the direction of short videos. However, as a natural

For two suitable objects, union is inevitable.

Therefore, celebrities join short videos for their own popularity.