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How to write the purpose of WeChat official account?
Question 1: How to fill in the application purpose of WeChat official account application? Hello, I'm geek Zhiqiang. Let me briefly talk about my personal understanding: it depends on your positioning of the official WeChat account. If you position yourself as technology, fill in technology. If your article is based on food, choose something related to food. If it is related to sports, select sports.

Question 2: How to fill in the application of WeChat official account truthfully? For example, if you are a company in the official account of WeChat, write the company, and if it is a personal subscription number, write something to share.

Question 3: The function introduction of WeChat official account How to write the function introduction of WeChat official account is generally about the main functions and functions of your WeChat official account. Don't exaggerate. This can be modified later.

Question 4: What is the use of applying for WeChat in the official WeChat account? Individuals applying for WeChat in the official WeChat account can express their views in a certain field from the media and get people's attention.

The official WeChat account is mainly for celebrities, * * *, media, enterprises and other institutions to launch cooperative promotion business. Here, we can promote brands to hundreds of millions of WeChat users through WeChat channels, reduce publicity costs, improve brand awareness and create a more influential brand image.

The WeChat public platform was quietly released by WeChat on August 18, 2008. This platform is open to the public, which means that this product has clearly defined its development direction and started to set sail. Ordinary users can get a glimpse of the whole picture and will form a new communication scene in the new form.

From today, everyone can use a QQ number to create their own official WeChat account, and realize all-round communication and interaction with words, pictures and voices of specific groups on the WeChat platform.

How to apply and use the WeChat public platform account?

With QQ number, you can log on to the website to register and confirm to be a public account user. The Chinese name of the application can be repeated, so you don't have to worry about someone grabbing your official WeChat account.

After confirming the public account, you will enter the backstage of WeChat public media.

Backstage is simple. It mainly includes real-time communication, message sending and material management. Users can manage their fans in groups and communicate in real time in this interface.

Publishing and subscribing methods

The most important way to publish and subscribe is to let WeChat users scan and subscribe by publishing the QR code of the official WeChat account. Any WeChat WeChat official account user will find a QR code in the following format, and the brand ID will be placed in the middle of the QR code.

Scan the QR code in WeChat to add attention.

Scan the QR code to follow your friends.

You can also subscribe to WeChat WeChat official account in other ways. For example, subscribe through micro-signals, click "Add Friends"-"Search by Number" on WeChat directly, and enter micro-signals (such as 12345678) to find and follow us. However, for the official WeChat account that is currently open for application, the format of most micro-signals is similar to gh_03absdegggac38, which is not conducive to memory and search (in addition, you can send your favorite WeChat WeChat official account ID to your friends by sending a business card).

Message push and reading

Wechat WeChat official account can push accurate messages in the background through user grouping and geographical control. Ordinary public accounts can send text, pictures and voices in groups.

After authentication, the account has higher authority and can push more beautiful graphic information.

Unfortunately, at present, public platforms can't do more detailed classified subscriptions. I believe that in time, if the public platform can subscribe to information more accurately, the experience will be better.

As far as the interference of push is concerned, the increase of user subscription may also increase this trouble, but as far as I know, the next version of push will completely cancel the sound reminder to distinguish private information from content messages. The most important thing is probably the choice of content and brand-people will like a small amount of exquisite information and can leave at any time.

Two humanized function settings

Group assistant

Since the public account can't log in on the handheld device, the personal official WeChat account can be bound with a private WeChat account, and send messages to all fans in the official WeChat account through the assistant of the official WeChat account on the private account (micro signal mphelper, you need to add mphelper as a friend). Every time you send a message, you will be asked, "Are you sure you want to send it?" The message submission process is slightly slower than the general micro-signal sending process.

Auto reply

Because it is a one-to-many peer-to-peer mode, the WeChat public platform has an automatic reply option in the background, and users can automatically handle some commonly used queries and questions by adding keywords (multiple keywords can be added). Many people have played Cynthia, right? The background intelligence of WeChat platform is not so high, and it can't be learned by itself, but it is still good after matching keywords.

You can try to interact with our official account. We have my manual reply. However, for non-star small media or brands, automatic reply is actually not a particularly good choice. We all like the fun and warmth of real communication.

When logging in to WeChat platform, we can see that there are three main types of public authentication accounts on the platform: reading, media and stars. Interestingly, this order also embodies the same connotation as platform naming. Wechat public platform "";

Question 5: When registering the WeChat public platform, just write down the function of your official WeChat account and what kind of help it can provide to users. Simple and clear, let the user know what can be provided to him.

Question 6: How to write the function introduction of WeChat WeChat official account? What services does your platform mainly engage in? Just introduce it clearly. Have a nice day. If you are satisfied, please adopt it.

Question 7: What is the function of WeChat official account?

The public platform is equivalent to QQ space, but it just sends a "graphic log", "mood", "voice" and "video" to friends who care about you every day.

Corporate accounts are different from personal accounts, and special applications must be made.

Personal accounts can be bound to public accounts, and public platform assistants will be added to WeChat to send messages to assistants, which is equivalent to public platform sending, which is simple and convenient.

Public platforms have many advantages. You can set an automatic reply, and simple questions can be answered directly.

The future public platform is quite powerful. Take now for example: you can check the weather, express delivery, illegal information and shopping.

After the public platform sends voice questions, will the other party automatically reply to your questions? For example, "I want to buy a black T-shirt" and "What day is it today?"

The future of WeChat is powerful and intelligent.

Question 8: How to write the function introduction of WeChat official account? You can directly introduce the services provided by your official WeChat account, or you can write from the aspect of feelings, depending on the positioning of your micro-signal.

Question 9: What is the use of WeChat official account? There is a subscription number and a service number. Subscription numbers can send messages every day, similar to newspapers.

General enterprises applying for service number can realize various functions such as trading.

Question 10: The subscription number of WeChat official account has a functional introduction on how to fill it in. The function introduction of WeChat official account should be concise. One sentence can summarize the function or characteristics of your number, which is equivalent to a personalized signature, making your number more attractive and attracting more people who have seen the name entanglement and need to pay attention to it.