The specific solutions are as follows:

1. Enter the Taobao homepage and log in to your Taobao account.

2. Enter the seller center.

3. At the top of the webpage, enter the left column, store management, and then click on store basic settings.

4. Enter the basic store settings, which contains detailed information about all stores. Fill in the box next to the store name and fill in the store name you have thought of before. The store name must be closely related to the product. The store name must be It is innovative, sounds good, and can be remembered at a glance, which reflects the advantages of the store.

5. After editing the store name, scroll down to the end. The asterisked content is required. Then, after checking the check box, click Save, and the store name will be modified successfully. ：

Company culture:

Taobao advocates an honest, active and fast online transaction culture and adheres to the principle of "If you don't buy treasures, you can't give up trust." In creating a safer and more efficient environment for Taobao members While Taobao is an online trading platform, it also strives to create and advocate a family-like atmosphere of mutual help, relaxed and lively. Everyone who trades on Taobao not only trades faster and more efficiently, but also makes more friends.

In October 2005, Taobao announced that in the next five years, it will create 1 million job opportunities for the society and help more Internet users find jobs on Taobao and even start businesses. By 2007, Taobao had created more than 200,000 direct jobs for society. Especially during the financial crisis in 2008, consumption through Taobao increased against the trend, both in terms of quantity and amount.

Mascot:

Taobao’s mascot is the ant, and ant culture is their culture.

Main products:

1. Folding AliWangWang:

AliWangWang, an instant messaging software for communication between online registered users, AliWangWang is Taobao's official recommended communication tool. Taobao also supports users to communicate in the form of website chat rooms. Taobao transactions recognize that Taobao Want Want transaction chat content is saved as electronic evidence.

2. Folding Taobao store:

Taobao store refers to the popular shop or store used by all Taobao sellers on Taobao. Taobao popular shop is born relative to ordinary stores. Each New stores opened on Taobao all have the store interface generated by the system by default, which is often referred to as an ordinary store. The Taobao Wangpu (Personalized Store) service is provided by Taobao to Taobao sellers, allowing sellers to use the computer and network technology provided by Taobao to realize personalized store page display functions that are different from Taobao's general store display format.

3. Folding Taobao Index:

Taobao Index is a free data query platform based on Taobao. You can check Taobao market search hot spots and transaction trends by entering keyword searches. , a tool to locate the trend changes of consumer groups in market segments.

4. Folding Happy Taobao:

In December 2009, Taobao and Hunan Satellite TV cooperated to form the "Happy Taobao" company to jointly expand the new TV online shopping market. Launched the "Happy Taobao" program on Hunan Satellite TV, and also opened a "Happy Taobao" sub-channel area and external independent website on Taobao to create a new business model that combines e-commerce with television media.

5. Folding Taobao Fund:

At noon on November 1, 2013, the Taobao Fund financial channel was launched, and many funds such as Tedarelli, Cathay Pacific, Penghua, and Wells Fargo will also be launched. Become the first batch of online fund Taobao stores.

6. Fold TaoDianDian:

Taobao launches "TaoDianDian", hoping to redefine "eating". On December 20, 2013, Taobao announced the official launch of its mobile catering service platform - Taodiandian. Use your mobile phone to download "Taodiandian" and experience it. You only need to enter the takeout channel to easily search for nearby takeout information such as lunch boxes, fruits, drinks, cakes, etc. Through TaoDianDian, consumers can place orders and pay by themselves anytime and anywhere, leaving their delivery address and phone number. In ten minutes, takeaway merchants will deliver freshly baked food to their doorsteps.

Website features:

1. Folding initial marketing:

(1) "Rural areas surround cities". As the country has strengthened its regulation of text messages, a large number of small and medium-sized websites and personal websites have lost their source of profit and become unsustainable. Taobao places advertisements on these small websites, and through advertising, consumers know that there is such a C2C e-commerce website.

(2) Alliance between Taobao and MSN and other portal websites. As people's views on Taobao have changed greatly, Taobao began to form strategic alliances.

(3) Use the media for marketing promotion. Since the Beijing International Radio and Television Week in 2004, Taobao has used the best-selling New Year films to increase its popularity, and has also put props up for online auction.

2. Folding website quality:

(1) Website interface design. Taobao continues to improve and innovate, making the website more concise.

(2)Customer service center. Once users have any unclear questions, they can go to the customer service center page to seek solutions. The customer service center includes four major sections: Help Center, Taobao Friends Help Bar, Taobao University, and Buying/Selling Security.

(3) Virtual community. The success of Taobao's virtual community has promoted consumer trust. The virtual community consists of sections such as the Suggestion Hall, Information Desk, Alipay School, Stories from Taobao, and Experience Talk House.

3. Advantages of folding free:

When Taobao was successfully launched in July 2003, it quickly opened up the Chinese C2C market with its 3-year "free" brand, and in just a short time Within 3 years, eBay replaced eBay and became China's C2C leader. On October 19, 2005, Alibaba announced that "Taobao will continue to be free for another three years." On October 8, 2008, Taobao announced at a press conference that it would continue to be free.

4. Folding credit system:

Taobao’s real-name authentication. Once Taobao discovers that the main content in the user's registration information is false, Taobao can terminate the service agreement with the user at any time.

Use the shared advantages of network information to establish an open and transparent credit evaluation system. The basic principle of Taobao's credit evaluation system is: after a successful transaction, both parties make a credit evaluation of each other.

5. Folding trading platform:

In order to solve the payment problems on C2C websites, Taobao created the "Alipay Service" technology platform. It is an identity recognition service jointly launched by Zhejiang Alipay Network Technology Co., Ltd. and the public security department. The launch of Alipay solves the buyer's worries about paying first and not getting the product they purchased or getting inferior products that are inconsistent with the seller's online statement; it also solves the seller's worry about paying first and not getting the product. Money worries.

6. Folding security system:

Taobao also pays attention to the construction of integrity and security, introduces a real-name authentication system, and distinguishes between individual user and merchant user authentication. Two authentication requirements The materials submitted are different. Personal user authentication only requires proof of identity, while merchant authentication requires a business license. One person cannot apply for both authentications at the same time.

7. Folding online store transfer:

Learned from Taobao: The online entrance for "online store transfer" was officially opened on July 24, 2013, which means that the online store will operate in the future. As long as the owner meets some necessary conditions, he or she can submit a "transfer" application to the platform; after the transfer, the reputation of the online store will remain unchanged, and all business activities will be retained. At the same time, Taobao also imposes certain restrictions on both sides of the store transfer. For example, all types of service agreements signed by the original store will be accepted after the transfer.