Am I filming cooking or life?
Then follow this field to continue.
Let's do self-media in three stages.
First of all, in the novice period,
Our goal is
Maintain high quality content output.
Quick and over-original
Accumulate the first batch of core loyal fans.
Second, through the original.
Multi-platform distribution
Quickly increase the number of fans through various methods.
Improve the quality of our video content.
Third, after maturity.
According to your own situation
Can be achieved
You can also team up and operate collectively.
So what kind of videos do major platforms like?
You should write down these points and remember them.
First, horizontal screen (Tik Tok's small video should be vertical screen)
2. Time exceeds 1 min.
Third, the picture quality should be clear.
Fourth, the lens should be stable without jitter and noise.
Fifth, the voice should be clear.
Sixth, add subtitles and explanations or music.
These projects are the basis of video originality.
The other two points can quickly increase the amount of playback.
This is the content of the advanced stage
First of all, the content of video shooting should be counter-common sense, that is, it is different from what you usually see. In the early stage, you can refer to some explosive articles and look at their works, then change their colors and styles on the basis of them, and improve some traditional recipes that everyone is familiar with later. Many people like this recipe.
Second, the photos taken should be ornamental, with brighter colors and more close-ups. It is best to leave the country by real people or in a relatively fixed mode, so that everyone can remember themselves.
Third, make a good title. The title should be two or three paragraphs. We must keep suspense, attract people to click and watch, quantify the time details or ingredients categories of our cooking with numbers, and describe the crowd labels with a sense of picture and high headlines with the help of famous people or events; For example, as for the title, let's talk about it next time. This is longer. Title accounts for 70% of the work, content accounts for 20%, and comments account for 10%.
Let's write down these points.
Let's go on to say five specific steps to make an original video.
Copywriting, dubbing, video shooting, editing and subtitles
Copywriting should be colloquial
There are opening remarks and closing remarks.
The preface is to attract everyone to read.
Remember the bounce rate we talked about last weekend?
The conclusion is to guide everyone to pay attention, comment and collect.
We also talked about this last weekend.
The content is mainly to record the shooting steps of the video and the characteristics of the main ingredients and finished products.
Type it out in text format
Then make a script.
Draw every step in a simple way.
There is also a picture of the direction of our lens movement.
Making a video is a little bit.
In other words, if it is a still life, it is a static object, such as a well-served plate.
We need it when shooting.
Shoot by pushing, pulling, shaking and moving.
For example, translate this dish.
When a person cooks and shoots a video.
Shoot high definition with a bracket.
In post-production, you can push, pull and move still scenes.
If it's a scene of cutting vegetables, cooking or adding spices
Let's keep the camera steady.
The shooting position can be directly above, on the side, on the head and at a positive angle of 45 degrees.
Don't change the lens for more than 5 seconds at a time.
After the script is completed
Dedubbing
You can also do and explain it.
There is a computer that can dub with AU software.
If you don't have a computer, you can use your mobile phone to record it.
Pay attention to control the speed of speech
Next is our production and shooting steps.
First of all, we should find a well-lit venue.
Natural light is the best, and of course sunny days are the best.
No, consider filling the light.
Put it on the kitchen table and put the main ingredients on the top of the kitchen table.
Some people also like to take photos of buying or choosing ingredients.
These platforms also like it.
Then from directly above, or directly above 45 degrees.
Shoot the main components
According to the steps of food production
Pat, cut, knead, add seasoning, etc.