It is necessary to highlight the product theme, so that users can recognize the meaning of advertisements at a glance and reduce too many auxiliary interference elements. Never. banner cut it too finely, with a lot of content, and didn't focus on browsing. Many advertisers tend to think that the more information they convey, the more interested users will be. Actually, it's not. Advertisers who want to say everything say nothing.

Second, it conforms to reading habits.

The reading sight should conform to the user's browsing habits from left to right and from top to bottom.

Third, the key words are prominent

Tell the user further in words, is it a discount or a newly listed product? If our biggest buying point is the average price of "4. 1", then there is no doubt that the words "4. 1" must be big and eye-catching, and the rest needs to be weakened accordingly.

Fourth, the color should not be too eye-catching.

Some advertisers require exaggerated colors to attract visitors' attention, hoping to enhance Banner's attention. In fact, although "bright" colors can attract people's attention, they usually make tourists feel dazzling, unfriendly and even disgusted. Therefore, excessively dazzling colors are not desirable.

Fifth, the amount of information should be balanced.

Many people always think that there is a lot of information, all information is very important, and the requirements are outstanding. In fact, it is just the opposite. If Banner is attractive, users will only be noticed, so it is very important to balance and coordinate all kinds of information in banner's limited space.

Sixth, arouse the desire to click in the shortest time.

Generally, the time for users to browse the web page is only a few seconds, so there is no need for too many cutscenes. The product needs to be displayed at 1 time to hit the theme. And with inspiring slogans to guide users.

Seven, the six principles of banner design, the number of products should not be too much.

Many advertisers always want to show more products, ranging from 4-5 to 8- 10. As a result, the whole banner became a pile of products. Banner's display size is very limited, and too many products are placed, but it is submerged and the visual effect is greatly reduced. Therefore, the more pictures of products, the better. Easy identification is the key.