TV packaging has now become one of the most commonly used concepts by TV stations, TV program companies, and advertising companies.

When it comes to packaging, everyone seems to know what it means, but few people have done more in-depth research and discussion on the definition of TV packaging, its connotation and extension, and its role.

In fact, packaging is a borrowed word, and packaging in a general sense refers to packaging of products.

The reason why I took the packaging and used it on the TV is because the packaging of the product is very similar to the packaging of the TV.

Its definition is the standardization and strengthening of external formal elements for TV programs, columns, channels and even the overall image of the TV station.

These external formal elements include sounds (language, sound, music, sound effects, etc.), images (fixed pictures, moving pictures, animation), colors and other elements.

The packaging of TV programs, columns, and channels can play the following roles: highlight the individual characteristics and characteristics of one's own programs, columns, and channels; establish and enhance the audience's ability to identify one's own programs, columns, and channels; establish one's own programs, columns, and channels

Brand status; make the form of packaging and programs, columns, and channels integrated into organic components; the packaging of good programs, columns, and channels is pleasing to the eye and is itself an exquisite work of art.

The three major responsibilities of column packaging: 1.

image logo.

No matter the program, column or channel, there is a CI image design, which is the most basic image mark, which is the element that constitutes the packaging.

Under different circumstances, image signs may change in various ways, but the elements that constitute "packaging" are generally relatively stable.

The channel's image logo is usually displayed on the corner logo and the program end banner.

For example, the earliest image symbol of CCTV was the changing trajectory of electronic graphics.

The design of a good image logo can make people unforgettable and deeply rooted in people's hearts. It can enable the audience to quickly determine what program, channel and station they are watching, so that the audience can catch the program they want to watch at once, so

Image and logo design are very important for TV packaging.

The most commonly used image logo is placed in the upper left corner of the TV screen. It can also be used in the channel's packaging promotional video and scrolled through the channel.

Since the image logo of any station is broadcast most frequently, has the greatest impact, and is the most impactful and influential, it can promote and strengthen the channel. Therefore, on the one hand, it can enhance the sense of paragraphs and rhythm of the program or column.

At the same time, unrelated programs or columns can be integrated under a unified logo to enhance the integrity of the channel.

In TV packaging, the design and production of image logos should be the focus.

Its basic requirements are eye-catching, concise, outstanding features, and a sense of the times. It would be better if local stations or professional channels can reflect some local or professional characteristics.

2.

color.

According to the positioning of channels, columns, and programs, determine the main color of the packaging.

The main color may be a single color or a composite color.

For example, CCTV is a comprehensive channel focusing on news, so its main color is mainly blue, highlighting a calm and objective image; CNN basically also has a blue tone; literary and artistic channels and columns are generally

Warm tones, relatively bright colors; Phoenix Channel uses bright yellow as its main color; Beijing Cable Channel’s recently launched lifestyle channel uses light blue and light yellow as the main tone, advocating purity, fashion, and being based on the city

audiences and youth audiences.

Therefore, color design is one of the basic elements of TV packaging.

Its basic requirements should be that the color is coordinated, bright, eye-catching, but not dazzling, consistent with the tone of the entire program, column or channel, and consistent with or effectively supplementing the style of the program, column or channel.

3.

sound.

Sound includes language, music, sound, sound effects and other elements.

Sound plays a very prominent role in TV packaging.

In good TV packaging, music should be organically integrated with image design and color matching. The audience can tell what channel and column it is without seeing the picture.

It makes you feel familiar as soon as you hear it, and makes the audience feel that their close friends are calling them.

To achieve this, firstly, the design must conform to the positioning of the channel or column and strive to achieve high quality; secondly, it must be relatively long-term and stable, because time can cultivate the audience and ultimately shape the image and brand of the sound.

The music image of good TV columns and channels should also pay attention to highlighting regional, ethnic, and humanistic characteristics, and pay attention to absorbing the essence of music that has been circulated for many years. In particular, attention should be paid to unifying the rhythm of the sound with the style and rhythm of its own program and channel.

The melody is as concise as possible, and strives to be unforgettable and always new to the listener.

Wuhan 4D DreamWorks Animation College is a high-end vocational skills school that trains animation design, column packaging, film and television post-production, and game design and development.

Now it has become one of the few animation schools in Hubei that has the ability to develop 3D original animation works.

It was rated as "Wuhan Integrity Brand Education and Training Institution" and won the only national industrial and information talent training comprehensive service platform accreditation and evaluation center in Wuhan.

All teachers in the base have many years of production experience and excellent teaching skills. The teaching consultants in the training base will exchange animation ideas and creative concepts with students from time to time, which will help students broaden their horizons and improve their artistic accomplishment; the characteristic internal training of 4D DreamWorks

Open to all students, students can choose in-house training courses that suit them so that the technical and artistic problems that trouble them can be solved.