Nowadays, many young people are keen to punch in all kinds of "online celebrity food". China on the Tip of the Tongue has successfully brought many delicious foods, including steamed pigs in Shunde, Guangdong.
After the broadcast of Jun 'an Steamed Pig, the major shops in Guangdong were almost overcrowded, and tourists from all over the country came here one after another, all wanting to taste this "delicious food on the tip of the tongue". It is no exaggeration to say that many shops sell thousands of pounds every day.
Authentic Jun 'an steamed pig is very tasty. Because the steel needle was pierced during cooking, lard flowed out through the round hole, which was rich in flavor and fat but not greasy. However, in just a few years, Jun 'an Steamed Pig Store has become neglected and even on the verge of bankruptcy. What's going on here?
The main ingredient of Jun 'an steamed pig is a whole pig weighing about 50 kilograms. The chef removes the bones of the pig, leaving only the pork and pigskin, and then coats the whole body of the pig with salt, black pepper, sugar and spiced powder, and marinates for 5-6 hours. After steaming in the pot for a period of time, you need to pierce the pig with a steel needle.
For many people, Jun 'an steamed pig is not only cruel in the production process, but also ugly in appearance, especially some girls, who dare not even look at it.
Secondly, eating a lot of pork is not in line with the way of modern people's health. Pork is greasy and high in calories and fat. It is ok to try it occasionally, but it is not a good choice as three meals a day. The whole pig is in front of you. For the sake of health, I believe most people will only choose to eat less.
A complete steamed pig has dozens of pounds, not to mention a family of three, and more than a dozen people may not finish it. In Jun 'an, this dish can only be eaten at weddings and funerals.
Occasionally having dinner with friends and relatives, people prefer to choose hot pot, barbecue, stir-fry and other dishes with rich ingredients. Steamed pigs are single and slightly greasy, which can't satisfy everyone's appetite.
In addition, China on the Tip of the Tongue mostly adopts post-production, and the light, angle, technology and music together create a delicate and delicious sense of selling.
After watching the program, many foreigners came to taste it with curiosity and found that the taste was plain, not even as good as the braised pork cooked at home. Expectations were so high that they were very disappointed and gradually spread, and the reputation of Jun 'an Steamed Pig plummeted.
With the rising price of pork, the price of steamed meat in Jun 'an is also rising, and people visit stores less and less to save money. Moreover, after Jun 'an steamed pig became popular on the show, waves of customers came to taste it, and soon the supply of domestic pigs could not keep up.
These domestic pigs taste fresh and delicious, but most of the pigs bought from outside are fed with feed, and their taste and taste are far less than those of domestic pigs, which has been complained by many customers. Demand exceeds supply, resulting in great pressure on stores, so there are not a few stores closed.
Cantonese people are famous for their love of food. Among them, Cantonese cuisine is one of the eight major cuisines in China, and there are countless local snacks. Both Cantonese and tourists will face many choices here.
To take a step back, the status and popularity of Jun 'an steamed pig is far less than that of sweet and sour fish in West Lake and soup mutton in Xi 'an. It is not a representative dish of Guangdong. Therefore, it is not surprising that Jun 'an steamed pig, which is restricted by various conditions, has been neglected in just a few years.
Nowadays, many people pay more attention to the reputation of restaurants than the taste of food, which leads to chaos in the catering industry. Instead of focusing on improving quality, merchants attract attention with attractive advertisements and exaggerated propaganda.
In fact, this is unnecessary. The reason why food is really popular lies in its taste rather than fame. To really go far, it is the truth to do every dish well.