Well, I will give you a few answers on this. It may not be complete, but it is definitely practical for novices (more commercial than school). First: the first to bear the brunt is definitely all Adobe software, including PS, AI, LR, AE and many other pictures.

, video software.

The most common types of advertising design are graphic and video.

Graphic advertising design: The picture must be PS (PhotoShop). Although some simple things can be done with software such as beautiful pictures, the most powerful thing about PS is that it can operate all pictures (color, layer,

The main thing is the format and size of the image).

It is useless to say more about this.

Secondly, if it involves LOGO and special fonts, you must know the software AI. It is mainly aimed at the design of vector graphics. It can also be understood as weird fonts and LOGOs, all of which rely on this software.

(Except hand-painted) I also recommend LR (LightRoom) for color grading. This is the only software in the Adobe series that can batch color grading. It is also specially used for this, whether you are doing food, landscapes, characters, or sceneries.

, are inseparable from its color grading skills. The key is that this software is simple and easy to use, and you can learn the basic use in less than an hour.

These are the ones we use a lot. Others may require some CAD, crewdorw, etc., but these are more engineering-oriented. For the advertising industry alone, there are few. At most, they are used to produce finished product layouts.

It just takes some time, it’s not too difficult (it’s just layout, not in-depth).

Video advertising design: This is interesting. AE bears the brunt and will never give in.

It is also owned by Adobe. It covers basically all the functions you can think of in video software, including basic editing and subtitles, to entry-level switching, basic special effects, to more in-depth cutouts, deep special effects, etc., everything is available.

Of course, it’s not easy to learn, and it’s even more difficult once you learn it, because you are required to know too many things.

The rest are just for making short videos and the like, not pursuing special effects. There are many major short video APPs, iEditor, and Editing Master. It all depends on what kind of video you need.

Finally, I want to talk more about advertising design and software. Secondly, really, software is something you can master after playing with it, because every time you make a work, you have to learn and imitate other people's methods. Over time, you will draw inferences from one example to another.

There will be a lot.

The only difficulties are: 1. Communication with customers or bosses.

2. Achievements in personal color.

3. Personal concept or cognition of commercial design.

4. Personal understanding of art, or fine arts.