Then you need to learn photography, use the lens to speak, push and pull close-ups, long shots, panoramic views, close shots, flexible use. In a word, learn more, practice more, good works will naturally come out. If you choose to make a matrix account, it must be

The positioning should be unified, and the span should not be too large, because this will easily lead to the distraction of energy and it will not be easy to achieve results. It must be 1 meter wide and 1 kilometer deep, so we try our best to do one thing and one field for him.

Being more professional will actually be better, because the fans you attract will be more accurate!

Recommended easy-to-use and simple video editing software: Xiupaike, Kuaixiu screen recording, easy to operate and powerful!

How to create a short video IP matrix?

4 Tips Newbies Need to Know In 2020, how much time do you spend on short videos every day on average?

The "2020 China Online Audiovisual Development Research Report" released by People's Daily Online shows that Chinese netizens watch short videos for 110 minutes per day on average. Secondly, the user utilization rate of short videos is as high as 87%, and the number of users is as high as 818 million. These data are nothing more than

It shows that short videos have become a major killer of users’ time, which also indicates that it will still be the main stage of competition for Internet companies in 2021.

If we personally want to do a good job in short video self-media, we can promote our development by creating a short video matrix. Today, Brother Zhun will briefly talk about how to create a short video matrix. I hope it will be helpful to everyone!

1. What is short video matrix?

First of all, let’s first understand what the short video matrix is?

In short, by operating different accounts on short video platforms, such as Douyin, Kuaishou and other platforms, the accounts can be connected to each other for mutual inference and flow, to achieve multi-platform display, increase the number of fans, and prepare for the future

Be prepared for the realization.

Everyone knows Dr. Lilac, right?

He operates multiple accounts in batches on Douyin, such as @丁香医 @丁香 Mama @来问丁香医 @丁香精品馆 and other accounts, with a cumulative total of more than 6 million fans.

This is the magic of the matrix.

2. Benefits of making short video matrix 1. Increase income The ultimate goal of making short videos is to make profits. The income of one account may only be about 50 per day. What if you make 10 such accounts?

The benefits that would bring must be terrifying.

2. Reduce account risks. If you have operated Douyin, you must have encountered violations or traffic restrictions. Once the account is blocked, all previous efforts will be in vain, so we can operate multiple accounts at the same time and gradually explore the platform.

regulations to reduce account risks.

3. IP creation By operating a short video matrix, we can build our personal brand, expand the brand's influence, attract more fans, and prevent fans from being lost.

4. It is easier to create popular videos. Friends who have done short video operations should know that increasing fans depends on popularity, and fan retention depends on daily content output.

Therefore, the value of popular videos to us is very great.

Therefore, the probability of hot hits in operating a short video matrix will also increase.

3. How to make a short video matrix?

There is a prerequisite for making a short video matrix, that is, we can successfully create an account and find a stable exposure routine. Only then can we operate the short video matrix to maximize the commercial value of the content.

If you haven't successfully created an account and rush to operate the matrix, the result will definitely be unsatisfactory.

Matrix types are divided into brand type, service type, team type, family type, personal type, etc. Today I will mainly give you an example of how an individual creates a matrix.

1. Vertical positioning Every account must be subdivided and positioned vertically. For example, Yuzi Cici Jiang is a story-based beauty account. She usually posts a series of story-based accounts such as tearing green tea and venting anger on her best friend.

She also operates multiple accounts such as Have You Buy Youzi, Have You Eaten Youzi, and so on. Have You Buy Youzi focus on growing grass, and Have You Eaten Youzi focus on sharing delicious food.

After each account has determined its position, the content can be output vertically according to the positioning. This will attract more accurate fans and facilitate monetization.

2. Platform operation In addition to Douyin and Kuaishou, we can also choose other short video platforms to distribute content, such as Xigua, Huoshan, Video Account, etc.

When registering an account, pay attention to the name and avatar style being consistent and having your own characteristics. This will make it easier for fans to recognize you.

3. Diversion method. These three methods can be used only one way or in combination. You can try more to find the method that suits you best.

4. Things to note Finally, let me tell you four things to note about the operation matrix.

① You cannot switch more than 5 accounts on the same network. If it exceeds, it is recommended to dial the network again and switch IPs.

② When multiple accounts publish content, the time should be staggered as much as possible and not published at the same time.

③The content should be based on account positioning and should be differentiated to a certain extent, and should not be all the same.