How to hold activities when a rice noodle shop opens? Let’s take a look at what the editor shares today.

1. The overall opening activity should be concise and clear

When opening a rice noodle store, the operator must not only focus on the business characteristics and grade in the promotion content, but also must clearly state the opening Time and opening promotion activities, such as opening discounts, giving gifts, issuing discount cards or VIP cards, etc. On the basis of highlighting the key points, plan some personalized programs to arouse the interest of target consumers and attract more customers Go into your rice noodle shop and spend money.

2. Advertising must be targeted

In terms of advertising targets, operators also need to position themselves accurately and not be too broad, because consumers of different levels or groups The things of interest are completely different. If your rice noodle shop wants to attract more young consumers, you can find ways to express the things that young consumers may be interested in; if you want to attract some middle-aged consumers, you can focus on promoting some of the things that they are interested in. Points such as rice noodles are easy to digest, do not accumulate food, and are affordable. Only by identifying the key points can publicity hit the target!

3. New things are more likely to catch people’s attention on the opening day

On the opening day, rice noodle shops can also launch special dishes to attract customers, that is, launch new products that can only be tasted on the opening day. Rice noodles. Such a marketing tool can not only promote customer flow on the day, but also help build the reputation of the rice noodle store. To a certain extent, it can also expand its publicity scope, which is more conducive to the store's subsequent sustainable development.

Expand your knowledge: rice noodle store opening activity plan

(1) Online activities

1. WeChat copywriting promotion

In information In today's developed world, it would be too much to rely solely on human propaganda. We must move to the battlefield. Of course, new media communication is indispensable for local large-scale copywriting promotion. In order to grab the attention of the target group at the first glance, we must choose a novel theme. As a soft article to expose the opening information, it will play a good role in the rice noodle shop in a short period of time. exposure effect.

2. Weibo event promotion

Conventional Weibo event promotion can not only expand exposure, but also increase the popularity of the rice noodle store itself. Combined with food experts on Weibo to promote the store, or find some big eaters to conduct live broadcasts, it is possible to attract their millions of fans to the store.

3. Perfect food platform

For rice noodle shops, this aspect is the top priority. Nowadays, when people choose restaurants when dining out, most of them will refer to food platforms such as Meituan, Dianping, and Word of Mouth. Therefore, the rice noodle store needs to arrange a dedicated person to be responsible for the operation of the platform, and launch reasonable and timely promotions such as vouchers, overlord meals, trial quotas, etc. that are suitable for users.

4. Arouse user participation

Design activities for short video platforms such as Douyin, Weishi, Meipai, etc. For example, in Douyin, merchants usually initiate challenge topics, and users bring topics to participate. Challenges can lead to corresponding rewards or discounts, and merchants can also use them as promotional channels and publish videos on a daily basis as promotion.

(2) Offline activities

1. Tapping customer psychology

Discounting is an unavoidable part of all catering offline activities. Whether it is a festival or a hot spot, rice noodle shops are all about giving customers discounts to attract customers to dine in the store. But there is also a certain knowledge to discounting. There is a saying about the discount design of restaurant opening activities called rising gradually, which means that every time a certain period of time passes, the discount will increase by one degree, such as: 20% off in the first week, 32% off in the second week, and 32% off in the third week. 22% off, 12% off in the fourth week. In this way, customers will feel that they are getting an advantage.

2. Distribution of opening publicity

When a rice noodle shop opens, elevators, bus stations, subway stations, shopping malls, etc. within a radius of 5 kilometers are eager to announce the opening of rice noodle shops. information. This is not unreasonable. This traditional method is enough for people around to see the opening information of the rice noodle store. In this way, if you spread it to ten people and spread it to hundreds of people, your publicity purpose will be achieved. This is also a way of presenting directly to consumers.

3. Creation of the opening atmosphere

The opening of the rice noodle shop requires a grand and warm ceremony. Invite relatives and friends, company leaders and colleagues, and people from various catering industries to attend the celebration and enhance the atmosphere. Make it more lively, gather more popularity, make the reception more thoughtful, and let relatives, friends and all onlookers praise the restaurant, so as to establish a good reputation.

4. "Cross-border" cooperation

Looking for partners who can partner according to the style of the rice noodle store, you can carry out conventional cooperation methods:

(1) In Place promotional materials at the door of cooperative stores and issue coupons and vouchers for free;

(2) Partners purchase coupons and vouchers at discounted prices in stores, and other users spend a certain amount in cooperative stores Sent when the amount is reached.