In 20 13, Liaoning Satellite TV will take "serving the people" as a brand-new call sign, an old friend and a new image, and set sail warmly from the heart. The channel positioning of "serving the people" will open a new era of "serving TV" in an all-round way, the brand column will be carefully structured, and the quarterly broadcast mode will be fully launched. Information, public welfare, entertainment, health and wellness, workplace competition, youth inspiration, and creative competition, all columns are service-oriented, spread with high quality, listen to the voices of the people, highlight the power of the media, and build a service brand. We will still stick to the northern scenery bred by Baishan Blackwater, and we will fully shoulder the media responsibility entrusted by the people's livelihood of a big country. Content is king, management wins, brand is built and fine products are produced. New Liaoshi will become a cultural industry platform that organically combines public welfare cultural undertakings and operational cultural industries and complement each other.
From March 2065438+2004 1 day, the comprehensive channel of Liaoning Radio and Television Station (Liaoning Satellite TV) will broadcast in high definition. Relying on satellite channels, Liaoning Radio and TV Station has built a high-definition technology platform and a program platform, forming a complete high-definition program production line from pre-interview to post-production, broadcasting and storage. After broadcast by Liaoning Satellite TV in high definition, the effective pixels of the picture will be four times that of the standard definition signal, with clearer picture quality and stereo sound signal, which can fully restore the live effect. Liaoning Satellite TV will implement high-definition simulcast mode, and the high-definition broadcast will be piloted in Shenyang Cable TV Network in advance, and then it will be broadcast to the whole country in due course.
Metropolitan Channel: At present, it is the most influential and highest-rated terrestrial golden channel in Liaoning and Shenyang. The TV program represented by New North has created one miracle after another. The Metropolitan Channel of Liaoning Radio and TV Station was formerly known as the Northern Channel of Liaoning Radio and TV Station. It has the dual coverage advantages of wireless coverage of Shenyang, Fushun, Liaoyang, Tieling and other cities and wired coverage of all cities in the province. It is one of the main channels of Liaoning Radio and TV Station. This channel has become the most popular strong terrestrial channel in Liaoning and Shenyang with the characteristics of serving the people, being close to life and being close to the audience. Tv drama channel: it is a strong terrestrial channel with high coverage, high ratings and high returns, which mainly broadcasts fine TV dramas. It covers 65,438+04 cities in the province and has a fixed and wide audience. This channel invests a huge sum of money every year to buy the latest, best and most popular TV series and the most classic movies, and takes the lead in the first round of broadcasting in Liaoning and Shenyang. Over the years, the viewing atmosphere of "new dramas, good dramas and big dramas are all in Liaoning TV drama channel" has been formed in Liaoning. The positioning language of TV drama channel is "Good drama!" The 20 13 channel consists of five theaters, two cinemas, two column dramas, one column and two major activities, and will fully build the first film and television drama channel in Liaoshen, bringing a 24-hour joyful audio-visual feast to the audience from morning till night. The five major theaters-Morning Wind Theater, Family Theater, Classic Theater, Solo Theater and Starlight Theater-are continuously broadcast at fixed points, forming a sense of dating with the audience; Secondary cinema-the "exclusive cinema" of the noon edition and the night edition to improve the ratings; The second-level column theater-"Those things in the neighborhood" and "On-the-spot presentation" are brilliant; A column-"Old Liang Tales", cleverly interspersed; The two major activities-"Looking for a happy family" and "Who will host a happy wedding competition" interact in three dimensions.
Easy Home Shopping Channel: It is a modern home TV shopping channel founded by Liaoning Radio and Television Station on 20 10 and 1 with the permission of the State Administration of Radio, Film and Television. All-weather and 24-hour commercial programs cover four cities in Liaoning/KLOC-0, serving 43 million viewers in Liaoning, and promoting the economic development of "department stores without stores" in Liaoning. Yijia Shopping is the only TV shopping brand of Liaoning Radio and Television Station. Channel column and content: 1. The recorded and broadcast programs of this channel are divided into six categories: health club, warm home, popular shopping, happy kitchen, treasure collection and digital fashion, each of which lasts for 35 minutes; 2. The live channel program is "Diamond Live", and the multi-product live broadcast lasts for 6 hours from 17: 00 to 23: 00 every day. Yijia Shopping is an enterprise of "integrity demonstration unit" and "customer satisfaction unit" authorized by the Provincial Consumers Association, and has won the title of "integrity demonstration unit" in the national TV shopping industry for five consecutive years.
Education Youth Channel: It is a professional channel integrating the former Liaoning Education TV Station and Liaoning TV Station Youth Channel, which is aimed at teenagers in the whole province and gives consideration to public welfare, entertainment and educational programs produced and broadcast by families. The channel aims to show the elegance of teenagers, serve their lives, care for their health and lead their growth. In 20 13, the Education Youth Channel will launch a brand-new page, which will complement online and offline through vivid and intimate news columns, friendly and interesting entertainment columns and large-scale activities with interactive sound and screen, greatly enhance the integration of channels, and thus better serve the audience. We strive to arouse the emotional resonance between the channel and the audience through "understanding your life track", "understanding your thoughts" and "understanding your hobbies", so as to make the Education Youth Channel "the channel that knows you best".
Life channel: from the perspective of service, pay attention to people's livelihood and observe people's feelings. The program integrates closeness, service and authority, shows a pragmatic and friendly media style, records people's original ecological life, serves people's livelihood, is close to public opinion, and gives more attention to people's lives in a subtle way. The existing columns of the channel mainly include life guides, entertainment in Yi Shuo, major issues, major issues in big cities, and so on. Many columns have now become brand columns in Liaoning and Shenyang. Let the program join hands with the audience, heart to heart, let the audience live a more detailed life, let the audience live a more refined life. In recent years, the ratings of Life Channel have a considerable fixed audience in both provincial cable networks and Shenyang networks. Life channel is a way of life that we want to convey to the audience most, and it is also a state of life that we want the audience to achieve most, so that everyone can understand life, love life and enjoy life happily. Channel positioning language: understand life, love life and enjoy life.
Sports Channel: With the approval of the State Administration of Radio, Film and Television, the sports channel of Liaoning Radio and Television Station was officially launched, which is of great significance for creating a strong sports social atmosphere, encouraging and mobilizing people from all walks of life to participate in the National Games, supporting development, and further demonstrating the good image of Liaoning Sports Channel. The sports channel program is mainly composed of live news, live events, comment area, sports column and live video, which is broadcast 24 hours a day.
Public Channel: Formerly known as the Public Society Channel of Shenyang Radio and Television Station, with the purpose of "public channel, everyone's channel", this channel is a channel that pays attention to the law, and its representative program is "Meet the Parties". 20 1 265438+1October1officially transformed into a public channel of Liaoning Radio and Television Station, and shared with 14 local stations in the province, reflecting the characteristics of public welfare.
Northern Channel: It made a new appearance on 2010 65438+1kloc-0/,dedicated to building the best high-end TV channel in China. "No TV series, no episodes, no trivial and mediocre production, no cheap tears and shallow laughter." The brand-new ideal appeal has laid the unique TV character of North Channel. 20 13 north channel was completely revised, opening a new chapter of "entertainment, humanities, public welfare and service". The Big Winner, Man-Han Banquet, I Love Movies, and Blockbuster Screening Room provide all-round high-quality entertainment from smell and taste to visual hearing. Archives, past events, discoveries, global geography and new horizons lead you to understand the past and present and enjoy the world. "Super Interview" and "Because of Love" help you struggle in the workplace and love, and build a happy life together.
Digital channel: it is an earlier established provincial digital TV program production, integration and broadcasting institution in China. Broadcast 18 sets of self-made programs on Liaoning digital cable TV network, and broadcast 5 sets of professional paid programs on national platforms.
Among them, the digital payment channels in the national platform include: GTV game competition, GTV e-sports, family finance, GTV online chess and cards and new animation channels.
The digital channels broadcast by Liaoning digital cable TV network include: home theater channel 1 (original movie), home theater channel 2 (translated movie), home theater channel 3, home theater channel 4, old movie channel, home theater channel 1, home theater channel 2, home theater channel 3, overseas cinema channel, criminal investigation cinema channel, cartoon cinema channel and geography magazine channel. Digital channels such as family literature channel, family travel channel, entertainment featured channel (the new logo with capital letter LNVOD has been used for the above channels since June 20 13, and the original logo of Liaoning Radio and Television Station and the logo of northern new media are no longer used), and the discovery highlight channel (without logo). Comprehensive Broadcasting: It is the first broadcast program of Liaoning Radio and Television Station, which has the unique advantage of covering the whole province. It is the oldest broadcast frequency, the highest listening rate and the most influential radio station in our province. It broadcasts 24 hours a day, covering more than 97% of the population (about 50 million people) and surrounding provinces. Integrated broadcasting has super communication ability.
Comprehensive broadcast coverage frequency: main transmission frequency AM 1089KHz, power 200 kw, which can directly cover a vast area around 200 kilometers with Shenyang as the center; In Shenyang, FM 102.9MHz is used for transmission at the same time, and the power is 10 kW, which can cover Shenyang and surrounding major cities. In addition, the coverage frequency of cities and counties in this province is:
Shenyang: AM 1089 KHz FM 102.9 MHz; Kangping county: am 612 khz; Dalian: AM963KHz zhuanghe city am1089 khz; Changhai county: AM963KHz；; Pulandian city: AM 963 kHz; Wafangdian city: AM963KHz；; Anshan: AM 1089 KHz FM 103.0 MHz; Taian city: am 1089 khz; Fushun city: am 1089 khz; Benxi city: am 1089 khz; Huanren county: am 612 khz; Dandong: AM 6 12 khz AM 603 khz AM 1089 khz; Fengcheng city: am1260 khz; Donggang city: am 612 khz; Jinzhou city: am 612 khz; Beizhen City: AM 6 12 KHz FM 104.7 MHz; Yingkou City: am 1089 KHz FM 87.7 MHz; Fuxin city: am 612 khz; Liaoyang city: am 1089 khz; Tieling city: am 1260 khz; Kaiyuan city: am1260 khz; Changtu county: am 612 khz; Xifeng county: am 612 khz; Chaoyang city: am 612 khz; Panjin city: am1260 khz; Huludao city: am 1089 khz; Jianchang county: AM 1089KHz
Through the above broadcast sites, the whole province's urban and rural coverage has been basically realized, and it has been extended to neighboring provinces. At the same time, through the province's radio and television "village coverage" project, it directly entered every household in nearly 3,000 natural villages in the province. The comprehensive broadcast was also launched to the whole world through the Zhongxing-3 communication satellite, covering 68 countries and regions.
Economic Broadcasting: It is one of the earliest and most influential economic broadcasting in China. It is broadcast 24 hours a day, covering a total population of over 30 million. All-frequency programs of economic broadcasting hold high the frequency tenet of "being close to life and serving the public", devote themselves to building the first service station, and strive to realize concrete service, practical content, diversified forms, personalized hosting and popular role positioning. Economic programs-Jingguang Morning News and Fortune highlight the value information of professional media, while life service programs pay attention to all aspects of the lives of relatives and friends, devote themselves to meticulous service, convey a kind of relaxation, listen to a kind of enjoyment and think about a kind of happiness. Liaoning Radio and Television Economic Broadcasting-the radio station of ordinary people, the nearest radio station to you. Coverage frequency of economic broadcasting: the main frequency in the province is AM999KHz, with wide coverage, strong emission and clear timbre, covering a total population of more than 30 million. In addition, the broadcasting frequencies through Gaoshan Transfer Station are: Shenyang FM 88.8 MHz, Dalian FM 87.6 MHz, Anshan FM 9 1.8 MHz, Fushun FM 89.5 MHz, Benxi FM 88.4 MHz, Dandong FM 80 1 khz, Fengcheng FM 99.2 MHz and Yingkou FM 91./kl. Synchronous coverage of Beizhen FM 107.6MHz, Xiong Yue FM93.3MHz, Chaoyang AM900KHz FM 106.5MHz, Huludao AM900KHz and Suizhong AM80 1KHz.
20 13 Liaoning radio and TV station's economic broadcasting focuses on creating entertainment programs, quality programs and influential programs, and the listening scale is greatly expanded, shaping a new listening legend. From 13, 65438+ 10, 1, Liaoshen's powerful entertainment program group "Super Mibobo" (hosted by Mibo, the first entertainment anchor in Liaoshen), "Old Single Pendulum Longmen" and "Old Single Pendulum Longmen at Night Peak" (hosted by the first hero, The province's midnight talk show), the people's livelihood program group Happiness Hotline, Financial Frontline, Quality Survey, Health Lecture Hall and Lawyer Liaoshen and other intimate services, in order to win people's hearts in good faith, local consumer wealth-creating programs such as Talking about Stocks and Gold, Business Road, Specialty Supermarket and Countless Treasures of Food pay attention to micro-economic life, create people's well-being and guide wealth. 20 13 Liaoning radio and TV station's economic broadcasting, creating a perfect voice image, is committed to the communication purpose of "economy makes life better", and strives to create happy broadcasting, friendly broadcasting and happy broadcasting that the people love. Liaoning Radio and Television FM88.8 Economic Broadcasting-the closest broadcast to you, the most valuable voice!
Art Broadcasting: Brand Art, Happy Broadcasting! Art broadcasting was officially broadcast at 1992, 10 and 1, which is the earliest stereo professional art broadcasting frequency in China. Over the past 20 years, Liaoning Radio and Television Station has gradually established a professional image of broadcasting art frequency among listeners and the industry through excellent programs and a series of large-scale social activities. In 20 13, EA will continue to create a broadcasting legend of "Popular 95.9, Fashionable 95.9" together with a series of flagship programs such as Ye Wen has something to say, rapper, China Song Music List and Happy Club.
The coverage frequency of art broadcasting: Shenyang and its surrounding areas are covered by FM95.9MHz, FM10/0.8 MHz, AM 1053KHz, and the coverage frequency of other areas in Liaoning Province is: Dandong: AM747KHz；; Yingkou city: FM99.5MHz；; Panjin city: am 8 10 khz； 0 khz; Equal frequency.
Traffic broadcasting: the FM broadcasting with the widest coverage in Liaoning Province, and it forms the "Liaoning Traffic Emergency Propaganda Strategic Alliance" with ten departments including transportation, meteorology and fire protection. In close cooperation with provincial traffic management departments, the province has established 16 traffic police reporter stations with more than 500 professional traffic information reporters. News Mala Tang, A Bao Long Ge Passepartout, Sports Romance, Entertainment Beans, Two Brothers Talking about the House, Running in the Night, Believe It or Not are all the most influential radio programs in the province, among which News Mala Tang is the radio program with the highest listening rate in Liaoning Province and Shenyang City for ten consecutive years. "Service flow, care for the soul" FM97.5 has been working hard!
Traffic broadcast coverage: the main frequency is FM97.5MHz, which realizes the same frequency coverage of Shenyang area, Shenyang to Dalian, Shenyang to Shanhaiguan, Shenyang to Dandong, Shenyang to Chaoyang Expressway and cities along the line (Shenyang, Dalian, Anshan, Fushun, Liaoyang, Jianchang and other places).
Rural Radio: It is the first provincial-level professional rural radio station in Northeast China, and it is the broadcast media with the largest coverage and highest loyalty in rural areas of our province. It is the "golden horn" to communicate urban and rural areas. China Broadcasting Comprehensive Strength Survey: the most distinctive broadcasting frequency, the leader of rural broadcasting in China: the chairman of China Rural Broadcasting Union covering 80% of the province. The purpose of rural broadcasting is to "speak for farmers, speak their words and help farmers get rich". It has become the purpose of rural broadcasting to cover the construction of new socialist countryside in Liaoning 24 hours a day and provide all-round services for farmers to get rich and run towards a well-off society. Rural radio stations have novel concepts, accurate frequency positioning and complete program system. The column setting emphasizes service, objectivity, professionalism, timeliness, practicality and entertainment, forming a practical, cordial, simple and natural frequency style with dynamic news information such as news, meteorology and farming as the framework, agricultural information, policy interpretation, getting rich through science and technology and legal services as the main body, supplemented by music, songs, local operas and long books. According to the listening rate survey of CCTV Sophomore and American AC Nielsen, rural radio programs rank in the top three at the same time! Listen to the country radio and live a well-off life.
Rural broadcasting coverage frequency: The most advanced Harris 50 kW all-solid-state digital transmitter in the United States is used to transmit to the whole province. The broadcasting frequencies are: AM927KHz in the whole province, FM89.5MHz and FM96.9MHz in Shenyang, FM 103.4MHz in Huludao, FM 107. 1MHz in Beizhen and AM8 10KHz in Tieling.
Music Broadcasting: The channel was originally named Shenyang Radio and Television Traffic Broadcasting, with the broadcasting frequency of 1995 and Shenyang FM98.6MHz. 24-hour live broadcast has been realized, and radio waves cover surrounding areas such as Tieling, Anshan and Liaoyang.
Life Broadcasting: This channel was formerly known as Shenyang Radio and Television Economic Broadcasting. The broadcasting frequency is Shenyang FM 103.4 MHz (used since February 20 13), and the provincial frequency is AM882KHz. It pays attention to current affairs and finance, points out the source of wealth, solves trivial matters in life, pays attention to economy and serves people's livelihood.
City Broadcasting: The original name of this channel is Shenyang Radio and Television Station City Broadcasting. The broadcasting frequency in Shenyang is FM 92. 1 MHz (used since February 20 13), and the provincial frequency is AM 134 1KHz. It is the only city radio station in Liaoning approved by the State Administration of Radio, Film and Television, with exclusive ownership of Dan Tianfang, Liu Lanfang, Yuan Kuocheng, Tian Lianyuan and Guan Yongchao. In addition, there are special high-quality programs, such as entertainment programs, young ladies telling news, urban motorists' clubs, people who know how to eat, drink and be merry, and destiny sky. , with a unique flavor of the times and urban plot.
Information Broadcasting (Dalian Sub-station): It is the first domestic broadcasting sub-station approved by the State Administration of Radio, Film and Television. Based in Dalian and facing Dalian, it takes "Information 906, Dalian Zero Distance" as its basic demand and "Fresh, Bright, Atmospheric and Exquisite" as its frequency style, and broadcasts 24 hours a day. Based on the principle of "establishing TV programs, technical support and advertising support", according to the needs of modern broadcasting, actively explore a new mode of broadcasting frequency operation management; Through an efficient, harmonious and dynamic organizational culture, we will strive to create a modern city radio that is "happy to listen and comfortable to use". Dalian city uses FM90.6MHz, Wafangdian and Pulandian areas use FM90.4MHz.
News simulcast: it is a new frequency to realize the linkage between radio news and TV news. It is the first professional news broadcast in Northeast China, and the news is updated 24 hours a day. News broadcast always adheres to "mainstream media and authoritative release" and pursues the first time to broadcast news. The provincial news network and news horizon are the authoritative channels for the audience in the province to obtain news information. News programs with different styles, such as news figures, people's voices and news Taobao, can meet the different needs of the audience for information. Objective programs such as "Global Media Browsing" and "Today's North Talk" make the all-day program more colorful. The transmission frequency of news broadcast in Shenyang area is FM88.8MHz；; Anshan FM99.5MHz；; Chaoyang and Huludao areas (Jianchang Daheishan) FM 105.5MHz 20 12 cooperated strategically with Shenyang Radio and Television Station and integrated superior resources. This broadcasting frequency was discontinued.
Story Broadcasting: The first provincial-level professional story broadcasting in Northeast China, which is based on "stories", characterized by "story telling" and with language art as the main content, provides viewers with a set of "typed" professional broadcasting programs. Just as the story is inspiring, the story broadcast will also show you the interweaving of history and modern time and space, and reveal a diverse and wonderful life with classic culture and avant-garde fashion. The story broadcast originally used AM900KHz to cover Shenyang and its surrounding areas. In the second half of 2008, the medium wave frequency was changed to AM 1053KHz. The story broadcasting frequency in Shenyang is FM 10 1.8MHz, and 20 12 cooperated strategically with Shenyang Radio and Television Station and integrated superior resources, so this broadcasting frequency was stopped.