Soft text promotion is a common marketing method in network marketing. The reason why it is highly respected is mainly due to the decline in the effect of hard advertising and the increase in the cost of TV media. In addition, at present, the cost of soft articles in media is lower than that of hard advertisements.
Therefore, in the case of insufficient funds, many enterprises prefer to choose the way of soft text promotion, and Jinsui has compiled some common types of marketing soft text:
1, knowledge-based soft text
As the name implies, knowledge-based soft articles are mainly biased towards knowledge-based popular science articles, and the content to be expressed is implanted while sharing knowledge.
For example, when we are writing the history of an enterprise, we can take some technical languages that have advantages in the process of opening up with us.
But remember, this language is strange and difficult to understand. Bian Xiao suggested reading more relevant news to increase the knowledge reserve, so as not to be afraid of not writing.
2. Empirical soft text
This type of article mainly introduces the process of something to readers.
It's usually "How did I get from xx to XX". You can start with a representative of an industry, teach some relevant experience by describing his entrepreneurial growth process, and appropriately integrate product information into the article. This kind of advertising method will not make people feel disgusted, on the contrary, it will make people feel that they have discovered some secrets.
3. Entertainment soft text
Entertainment articles can refer to various joke encyclopedias or some popular jokes, extract some good elements from them and combine them with their own products, so that such soft articles are more acceptable.
4. Controversial soft text
Usually controversial topics attract users' attention most, such as "Can you afford to buy a house after 90?" This kind of article has high exposure and attention, such as "the villa where the rich second generation can live".
Therefore, when writing soft articles, you can try this type of articles, learn to add some controversial topics, and increase your attention.
5. Emotional soft text
Emotion is an important medium of advertising, and the emotional expression of soft text is bound to connect people because of its large amount of information and strong pertinence.
The biggest feature of emotion is that it is easy to touch people's hearts and enter the hearts of consumers. Proper placement of advertisements in the article will not be so abrupt, on the contrary, it will make readers feel certain.
6. Soft stories based on stories
People like to listen to stories, and the "complex" of "stories" is always welcomed by people.
This type of article can describe what really happened, or a story that looks real, and bring it into the theme you want to express. In the article, you can promote a product casually and unobtrusively. If readers don't pay attention, they won't find it.
This kind of soft text will be more readable and acceptable.
In short, different types of soft articles should be determined according to their own conditions, and information implantation must pay attention to ways and methods and learn to guide users, so as to achieve our expected goals and effects.
Therefore, the soft text must be readable, so that users have a strong interest, so as to succeed. Finally, of course, if you want to find a partner, you can choose Jinsui Retirement, Writing, Publishing and Self-publishing.