Model essay on personal catering business plan

Introduction: How to write a business plan? It depends on the target, that is, the target of the plan. For example, should it be written for investors? Still have to take a bank loan, from different purposes to write, the focus of the plan will be different. Next, I compiled a model essay on my personal catering business plan. I hope you like it!

Personal catering business plan

Business plan is the carrier to put the ideas about business into practice in black and white. The quality of business plan often directly affects whether the founders can find partners, get funds and other policy support.

1. Development prospects

With the steady and rapid economic growth, the income level of urban and rural residents has improved significantly, and the catering market has shown a strong development momentum. At present, in China's catering market, Chinese-style dinner is the main meal, while western-style dinner is gradually emerging, but the scale is still small; Fast food, mainly western-style fast food, is the main force in the market. Chinese fast food has flourished, but it can't compete with "foreign fast food" at present. Compared with the successful marketing model of specialization, branding and chain of foreign fast food. The development of Chinese catering is obviously inferior. How to occupy that part of the market is a problem we need to solve.

As people pay more attention to their own health and food safety. However, after the exposure of problems such as obesity caused by long-term consumption of foreign fast food fried and high-energy food. Food safety has become a hot topic? How to give consumers a safe diet has become the theme of the future development of the catering industry. It can be predicted that using the concepts of environmental protection, health and safety and advocating green consumption will be the development trend of catering industry in the future. The proposal of green catering is actually the progress of social civilization and a new concept of catering culture. In the next few years, the business model of China's catering industry will be diversified, the internationalization process will be accelerated, and green catering will become fashionable, which undoubtedly brings opportunities for investing in green catering industry.

II. Store Profile

Our store is located in the center of a university gathering, and its main target customers are college students, teachers and migrant workers. The business area is about 81 square meters. It mainly provides breakfast, lunch, dinner, special cold drinks and casual dining. Breakfast mainly features southern snacks such as Zhejiang, and of course local snacks are also indispensable. Variety, full taste and rich nutrition make diners have more choices. For lunch and dinner, there are different flavors of dishes in the north and south. Instead of meals, all kinds of cold drinks are provided, such as juice, thin ice, ice porridge, shaved ice, ice bean sweet soup, frozen coffee, fruit platter and so on. This restaurant adopts the way of buffet fast food, which makes customers have a more relaxed dining environment and more choices. This restaurant is decorated naturally and casually, and at the same time, it has a modern flavor. The walls are light and warm, the kitchen layout is reasonable and exquisite, and the lighting is good. The overall sense is between the nature of family kitchen and the nature of hotel kitchen.

Third, development strategy

1. Before the restaurant opens, we should advertise, because the main customer base is aimed at students, and the speed and breadth of information transmission among students are great, so we don't need to spend too much effort on publicity, just carry out simple advertisements in the form of leaflets or multimedia (such as audio).

2. This restaurant adopts buffet style, with free tea and fresh soup. And the quality of rice is better than that of competitors, so we can adopt different methods to make the taste different, in order to be different from competitors, give customers more discounts and attract more customers. In addition, our restaurant also offers barbecue+cold drinks, eight-treasure rice and other couples' packages, which will also become a major feature of our restaurant due to the lack of leisure food.

3. Many students are used to the lifestyle of "three points and one line". Many times, in order to save time, they will choose the nearest dining place instead of going to a restaurant far away, so they will not be too far away from the school gate in terms of geographical location. In due course, the restaurant will also offer delivery service, and take corresponding measures according to different situations. For example, if there are more than three orders (including three orders), they can be delivered to your door free of charge, and those who order takeout separately have to pay a certain delivery fee, which has another advantage. If someone wants to order takeout, they will pull two other takeout orders in order not to pay the delivery fee, which will also increase sales.

4. The restaurant uses stainless steel buffet plates, which is economical and environmentally friendly, and the waste can't be dumped casually. You can contact the farmers and ask them to collect it for free on a regular basis, which can be mutually beneficial. It is reported that competitors do not do well in this respect, so a good dining environment can attract more customers.

5. Although the number of tourists will drop sharply during the summer vacation, there are still some students staying in school, nearby residents and migrant workers. At that time, measures such as reducing production and shifting service focus can be taken to improve the business situation in the summer vacation. Consider studying for one month during the winter vacation, which has reduced unnecessary costs.

6. The market economy is developing rapidly, changing and dynamic. Therefore, we should look at the development of an enterprise from a long-term perspective and make a long-term plan. After each stage, we should summarize the overall situation of the operation and make the next plan, which is a ladder-like development model. After the operation is stable, we can consider expanding our business and adding other services, and we can find new markets, do chain operations, and slowly build our own brands, so that we can develop into the catering industry that provides food for students. In short, we should look at the problem from a long-term perspective, so as to have the future of the enterprise. Personal catering business plan

1. Project background

With the development of social economy, people's income has been continuously improved, and their consumption concept has gradually changed. Catering is no longer just full, and most people have begun to pursue flavor, nutrition and even leisure enjoyment in catering. This demand will guide the development of urban catering towards leisure and enjoyment, and pay more attention to catering characteristics and service level. On the other hand, the consumption power of urban women is gradually maturing and growing, but the market lacks restaurants tailored for female consumer groups, which cannot meet their requirements of slimming, delicious, healthy, elegant and comfortable. Under such a market background, our Lily Xiaoyuan Urban Catering Experience Hall came into being.

II. Introduction to the Restaurant

Lily Xiaoyuan Urban Catering Experience Hall is located in Taijiang Pedestrian Street, Fuzhou. Its business scope mainly includes dinner and leisure catering. It is planned to operate on a smaller scale, with college students as joint venture and raising some funds from the society as venture capital.

Lily Xiaoyuan takes lilies as the theme of restaurant decoration, and the restaurant emphasizes that customers can enjoy elegance at the price of civilians. Through three proposals of space, catering and service, supplemented by the exclusive design style with female characteristics, the special catering is the core product, and it is accurately positioned for urban women who advocate exquisite life and advocate their own life.

our restaurant takes imitation meat food, mini-western food and so on as its special meals, and takes caring service as its highest intangible value product, making every effort to build a leisure dining experience hall. Through careful design in decoration, the restaurant conveys simplicity and elegance with low cost and high creativity, and provides special catering such as imitation meat food and mini-meal, advocating healthy, leisure and exquisite life. Changing slippers at the beginning of the restaurant makes professional women temporarily break away from high-heeled and fast-paced thinking, and has the functions of food customization, consumption habit management, caring goods storage, etc., thus realizing our business philosophy of "service first, customer satisfaction".

3. SWOT analysis of the project

1. Advantages

(1) Advantages of target customers

There is a saying that women are natural gourmets. For food, female friends have their own unique tastes and opinions. For many women who love beauty, in order to keep fit, pursue health and beauty, they often flinch from the eager food. Our project aims at such specific target customers, and accurately grasps women's consumption psychology and habits. However, in the existing catering market, there are few such restaurants that select their target customers based on their gender preferences. In this respect, our restaurant has obvious advantages.

(II) Advantages of product features

1. Through the investigation and analysis of target customers, we have launched a variety of personalized products for female customers. These special meals, such as vegetarian imitation and mini-meals, can not only satisfy women's pursuit of food, but also control the intake of food elements such as calories and fat, optimizing and balancing women's psychological and physiological needs in catering.

2. Most urban catering markets are modern and fashionable (Chinese food, western food, etc.), and there are few farm products. Our restaurant introduces simple and characteristic farm food, which is green and healthy, and it is an attractive food for those who have never eaten or experienced it. Let them experience the peasant flavor in a busy and fast-paced city. Therefore, the restaurant's special diet will definitely be at the forefront of the catering market.

(III) Functional advantages of restaurants

For most restaurants in the market, they simply meet customers' dietary needs. Our restaurant is positioned as an urban dining experience hall, which not only devotes itself to customers' dietary pursuit, but also carefully creates a warm space for leisure, elegance and enjoyment through service features.

Two disadvantages

(1) Adapting to the disadvantages in the new market

As the first female-only restaurant in Fuzhou, our restaurant is more recognized by customers than traditional restaurants, so it is more difficult for our restaurant to open the market. As a new restaurant, many women may not want to try it.

(II) Employee Risk

Our restaurant supports restaurant operation with service as a major feature, so it requires a high level of employee selection. Restaurant employees not only need to have a certain quality, but also agree with the restaurant culture and support the restaurant's business philosophy. It will take some time to train employees into the team required by the restaurant.

(3) management analysis

Our restaurant is a joint venture of four college students, and we have no experience in the management of the restaurant, so we will encounter certain difficulties in the initial management. However, we have certain management knowledge. During the operation, we will uphold the spirit of dedication, innovation and trustworthiness, provide convenience, safety and food for employees and business operations with strict, standardized and efficient management policies, take consumer demand as a guide, take consumer health as a demand, and strictly follow the concepts of standardization, process, intensification, serialization and greening. ;