If an enterprise wants to improve its popularity among the masses, it needs to use some marketing promotion methods. The following is the "Selected Model of Enterprise Marketing Plan Book" compiled by me for you, for your reference only, and you are welcome to read it. Modern people are worried that big fish and big meat will lead to high cholesterol, high blood pressure, stroke and other diseases. Therefore, there is an urgent need for natural, healthy, convenient and accessible food, and fresh canned fruit juice is one of them. At present, most of the juices on the market are only 1%-3%, and there are not many kinds of 1% pure juices, which is a market worthy of intervention.

1. Competitive situation of beverage market

1. Market leader: Yimeibaoji pure fruit juice

2. Market challenger: unified fruit juice

3. Market follower: Bomi Fruit Garden

4. Market supplicant: our product-fresh bar pure fruit dew

2. Target market of beverage marketing

.

The second stage will be extended to primary and secondary school students, and finally it will be extended to all health-conscious families.

3. beverage market segmentation

1. gender: female (majority) and male (minority)

2. income: monthly income of more than ——xx yuan

3. consumption habits: love cheap and convenient goods

4. lifestyle: pay attention to health, beauty and beauty

5.

2. brand: freshbar ... it means fresh bar. Although it is homophonic with March 8th, it is also homophonic with samba, which can deepen consumers' impression and has a tropical feeling, which is in line with the demands of fresh fruit juice from the tropics.

3. packaging: 15cc aluminum foil package, limited appetite after meals, 15cc is just right, can be drunk at one time, and the aluminum foil package is light in weight and convenient to carry.

V. Beverage marketing planning scheme

VI. Pricing strategy

1. Purpose:

Strive for market share, reaching 3% within one year

2. Other brands:

(l) Yimei Xiaobaoji: 125cc, 1 yuan NT wrapped in aluminum foil

(2) Unify fruit. 16 yuan NT wrapped in aluminum foil

3. Pricing:

In order to gain the market share of Yimei Xiaobaoji, the price is determined to be 1 yuan NT, 15cc. Aluminum foil packaging

VII. Access strategy

Supermarket

Fast food restaurant

Convenience store and parity center

Food Plaza in department store

West Point Bakery

Coffee shop

Lunch box contractor

Pub

Restaurant and restaurant. Airport

welfare station in government camp

school welfare agency

snack bar

roadside booth

bus ticket booth

betel nut booth

vending machine

VIII. Promotion strategy

(1) Advertisement:

1. Radio station:. Music Network

2. Television: 3. Newspapers: China Times, Business Times, United Daily News, Economic Daily, Minsheng Daily

4. Magazines: Yiyi, Weiwei, Dai, Fashion, World, Excellence

5. Inside and outside the train

6. Posters. Dm

7. Balloons: made into fruit shapes

(2) Promotion:

1. Tasting drinks

2. Lucky draw: cutting corners on the box, or buying a box with raffle tickets

3. Giving prizes: cutting corners on the box and giving gifts immediately

4. Giving gifts in cooperation with TV programs: attacking with strong sticks. Selected samples of enterprise marketing planning book II < P > I. Preface < P > With the economic development of our county, the number of newly-born small and medium-sized enterprises is increasing. Credit evaluation, guarantee and counter-guarantee, recovery, liquidation and reorganization, home purchase guarantee and other businesses for small and medium-sized enterprises came into being. Its business opportunities are limitless. This advertising campaign is mainly carried out from four aspects: network, TV media, entity advertising and mass information, so as to achieve the goals of increasing the company's popularity and expanding business.

second, market analysis

(I) analysis of enterprise operating conditions

through the joint efforts of company leaders and employees, our company has achieved good returns. Asset operation is stable. However, a major problem facing the company at the moment is insufficient visibility. In order to pursue further development, the company must intensify its business expansion, further publicize its brand and enhance its visibility.

(II) Product analysis

The company's main products are credit evaluation, guarantee and counter-guarantee, recovery, liquidation and restructuring business and home purchase guarantee for small and medium-sized enterprises. There are few enterprises that can supply this business in our county (specific figures can be written), so the competition we are facing is not strong, and the company's business occupies a considerable share in the market. We should pay more attention to brand development. Because when the industrial development enters a mature stage, the brand becomes an increasingly important factor in the competitiveness of products and enterprises.

(3) Market analysis

In recent years, the number of small and medium-sized enterprises in our county has been increasing (specific data can be added here), and the capital chain of the newly-started enterprises is incomplete, and it is easy for small and medium-sized enterprises to be short of funds at the beginning and in the process of development, so we have a large customer base.

(4) consumer research

SMEs learn about the services provided by the company mainly through the media. For small and medium-sized enterprises, the services provided by the company are also necessary at this stage, and there is bound to be a market if there is demand.

III. Advertising Strategy

Obey the overall publicity strategy of the company, establish the product image, and pay attention to establishing the company image at the same time.

long-term, and launch a consistent advertising campaign at the necessary time.

extensiveness, choose diversified publicity methods and pay attention to those with good publicity effects.

seize the opportunity and be flexible

iv. advertising strategy

(1) online publicity

advertise on websites where enterprises are concentrated. Such as the information platform concerned by enterprises, local information websites, portal websites, etc. In addition, a group of network promoters can be enabled to promote in major forums that enterprises pay attention to.

(2) TV media publicity

Advertising in our county TV station. The form is flexible. (1) in prime time to do ordinary advertising, circular play. (2) business leaders to participate in the corresponding programs in the TV station, promote corporate culture. (3) Invite TV stations to do interviews about our company. This can show the company's business and corporate culture more deeply.

(3) Paper media publicity

① Publish articles in newspapers and business magazines in our county. (2) Ask reporters to make special reports

(4) Entity advertising

Entity advertising is divided into two parts. ① Design publicity color pages and distribute them to small and medium-sized enterprises in our county.

The design of color pages must reflect the corporate culture and business scope of the company. The design is novel and unforgettable. (2) street advertising space publicity, electronic screen publicity.

IV. Budget of advertising expenses [by sorting]

(to be filled in according to the actual situation)

V. Prediction of advertising effect

The advertising effect can be determined irregularly by means of questionnaires, symposiums, etc., so as to revise the advertising planning scheme at any time. Selected sample of enterprise marketing plan book III

Since its inception, xx has always taken the mail business as the "master of Hua Dan", xx business is also an important social public utility of the country, and XX network is also an important communication infrastructure of the country.

and xx greeting card business is the main highlight to promote the development of letter business. According to the unified deployment and strategic requirements of xx Bureau of Ji 'an City, in order to achieve the sales target of xx greeting cards, The following schemes are put forward for the marketing of xx greeting cards of Forest Public Security Bureau:

1. Marketing ideas

Understanding products, proposing highlights, attracting customers, taking the initiative to attack, promoting publicity and ensuring tasks

2. Marketing objectives

Planning objectives: selling xx cards

3. Marketing methods

(1) Understanding the meaning of xx greeting cards

Every greeting card is born like a newborn, and every sentence and word has a very profound meaning. We must believe that "there are no unsold goods in the world, only people who can't sell goods", but if we don't know our own products, how can we promote them?

(2) Put forward highlights to attract customers

After we fully understand the meaning of xx greeting cards, we should put forward highlights to attract customers according to its meaning. Nowadays, most people use computer greeting cards, but computer greeting cards have many shortcomings and cannot fully show the wishes of the well-wishers. It is not a simple procedure to make greeting cards independently on the computer, and many people do not have this technology. The characteristics of xx greeting cards are reflected here. It is not just a card and a piece of paper, but a sender who can fully reflect the wishes of the well-wishers. Our greeting cards are mainly aimed at promoting forest safety, which can not only express our wishes, but also show our concern for each other's life safety, and at the same time promote forest safety in a unique way. For customers who like to collect, this unique forest safety publicity greeting card is even more unique.

(3) Know the customers and take the initiative to attack

Our ultimate target customers are all the people in xx city, with the purpose of promoting forest safety knowledge to the people, so we should fully understand the people's ideas. In fact, the people's ideas are very simple: the family is safe, and we can grasp this key point, combined with the characteristics of our forest safety publicity greeting cards, not only to promote forest safety, but also to raise everyone's awareness of forest safety.

(4) promoting publicity and ensuring tasks

Because our xx greeting card has the biggest disadvantage of still life, we can't jump out and tell everyone that it was born and there it is. For this reason, we need to increase our efforts in publicity. We can publicize its existence and value to everyone by means of external newspaper, strengthen its bright features, let its value penetrate into the hearts of customers and attract customers to take the initiative to buy. Selected samples of enterprise marketing plan 4

1. General provisions

1. Purpose of formulation: These measures are formulated in order to standardize the sales management of the Company and improve its operating performance.

2. Scope of application: Unless otherwise stipulated or agreed by the Company, the management of sales personnel of all units of the Company shall be implemented in accordance with these Measures.

3. detailed rules for implementation: each unit shall draw up its own "detailed rules for implementation of sales management" and report it to the general manager of the company for approval before implementation.

2. Sales personnel

1. The employment, attendance and resignation of sales personnel shall be implemented in accordance with relevant laws and regulations and company rules and regulations.

2. The sales staff's job is mainly to retain old customers, develop new customers, facilitate transactions, perform contracts, and collect and transmit market information.

3. Sales staff should keep the company's business secrets, and must not induce customers to transfer or drain the company's business. It is strictly prohibited to misappropriate public funds, accept kickbacks and withdraw money by improper means and channels.

III. Marketing Plan

Sales personnel make marketing plans according to individual annual sales targets, and implement them after being approved by the supervisor; The plan includes the decomposition of sales targets, and ideas and measures to open up markets and increase sales.

IV. Marketing Process

1. Sales personnel must fill in the "Work Day Report" and "Customer File Form" truthfully and completely according to the business development, and make a written summary of their work regularly; Each unit shall summarize the "Customer File Form" every month, and submit it to the company's administrative department for filing before the 1th of the following month.

2. The customers developed by each unit must file with the company general manager office in time. If there is a "car collision" phenomenon in the market, the company general manager office will coordinate on the principle of "first impressions are most lasting".

3. When selling, in principle, an economic contract should be signed after the contract review is organized by the business department of the unit. Within 3 days after the contract is signed, the competent business department shall submit an original to the financial planning department, general manager office and the administrative department of the company for the record; For the old customers with good reputation, with the consent of the business department of the unit, the purchase order signed by the person in charge of the user can be used as the basis for ordering; In principle, there must be an advance payment if the contract amount is more than 1, yuan.

4. The economic contract to be signed with the sales profit rate below 2% shall be decided after the contract review organized by the general manager's office of the company.

5. The sales personnel are responsible for the performance of the contract, and recover the contract money (including the balance payment or quality guarantee money) as agreed; If the sales staff can't recover the payment for goods due to personal reasons, resulting in bad debts and losses to the company, the sales staff shall pay joint liability for compensation.

v. sales price

1. internal quotation:

a. if the price of raw materials is not easy to change, the production unit will provide internal quotation to all sales units of the company on a regular or irregular basis.

b, if the price of raw materials is changeable, the purchasing unit shall make an inquiry in writing (seal).

2. External quotation:

(1) Each unit can determine the discount authority of each salesperson according to the payment method, total profit, competition degree and other specific conditions of the bill.

(2) if the customer's counter-offer is lower than the company's pricing standard or exceeds the discount authority of the sales staff, it must be reported to the head of the business department for approval.

(3) The internal business information of the company, such as internal quotation and discount standard, is strictly forbidden to be leaked to the outside world, and offenders will be investigated for relevant responsibilities.

VI. Business expenses (including travel expenses and public relations expenses)

1. When a salesperson borrows business expenses in the documentary process, he/she needs to ask the supervisor in advance. For the specific approval authority, please refer to the Company's Fund Payment Approval Process.

2. Business expense standard:

(1) When the sales profit rate is lower than 25%, the business expense is 2% of the sales price difference.

(2) When the profit rate of sales is equal to or greater than 25%, the business expenses are 6% of the sales.

(3) if the business expenses are greater than 6% of the sales, the excess shall be charged to the sales staff's business commission.