1. Highlight your food features: Showcase your restaurant’s signature dishes, specialties and innovative dishes on Douyin. Attract users' attention and appetite through exquisite presentation and delicious food. Special effects and music can be used to increase the appeal of the video.

2. Creative marketing videos: Make short videos that are creative, interesting, and relevant to your brand features. Show your restaurant environment, dish production process, special services, etc. in the video. You can use editing, special effects, and soundtrack to improve video quality and enjoyment.

3. Follow hot challenges: Participate in popular challenges on Douyin and create relevant video content based on your restaurant’s characteristics. Enhance brand exposure and user engagement by participating in popular challenges.

4. KOL cooperative promotion: Cooperate with influential KOLs on Douyin, invite them to your restaurant to taste delicious food and make promotional videos. Through cooperative promotion, we use the influence of KOL to expand brand exposure and increase visibility and attention.

5. User interaction and UGC: Interact with Douyin users and encourage them to go to your restaurant to shoot and share short food-related videos. User-generated content (UGC) campaigns can be set up to encourage users to share their dining experiences in restaurants, increasing user engagement and brand exposure.

6. Guide to in-store consumption: Publish special coupons, discounts or package information in videos or Douyin pages to attract users to your restaurant. Increase restaurant traffic and sales by stimulating users' desire to purchase.

7. Brand story marketing: Use Douyin’s long video function to tell the brand story of your restaurant, showing the restaurant’s historical background, founder’s story, ingredient procurement process, etc. By creating stories with warmth and emotion, attract users' attention and emotional connection.

In addition, pay attention to keeping the video content fresh, and regularly update and publish interesting videos to attract users' attention and forward sharing. At the same time, you need to interact with users on the Douyin platform, reply to comments and private messages, and establish a good interactive relationship with users.

It is important to ensure the quality and creativity of video content, comply with the regulations and policies of the Douyin platform, and do not violate Douyin’s community guidelines and laws and regulations.