Significantly different from other local websites, the overall content of Pinghu Online is biased towards consumer behavior caused by life events such as buying a house, buying a car, decoration, marriage, parent-child, investment and other major life events. It is most concerned about a young family’s five years of marriage. possible large expenditures.

Buy a house, decorate a house, get married and have children, etc. The process of large-scale consumption is complicated and the price is ambiguous, which is a headache. This knowledge cannot be learned in schools and is difficult to understand systematically. Pinghu Online guides netizens to share various consumer experiences and continuously accumulate them. , providing a platform for consumers to communicate with each other and fully learn, and avoid blind consumption. This urgent interest demand will definitely gather strong popularity. At the same time, the forum content created by Pinghu Online also continuously enhances the adhesion of netizens. Pinghu Online is like a natural target group filter. Through bulk consumption, it accurately targets people aged 25-45 with considerable spending power, easily collects information on various consumer groups, and uses interactions such as preferential promotions, group purchases, and interactive Q&A to guide consumption. behaviors, disseminate product information, cultivate brand preferences, and even help merchants close transactions. And due to the strong correlation and long-term nature of these consumption behaviors (buying a house-renovation-getting married), the stickiness of Pinghu online users can last for a very long time.