question 1: how to analyze the profit model of an enterprise? For stock investment, whether a stock is worthy of investors' bet depends on the profit characteristics and business model of the enterprise, that is, the value creation process of the company. In layman's terms, it is a method for enterprises to make money, and it is a regular method. This method of making money determines the future life and death of the enterprise, the corresponding investment value and investment type of the enterprise, and of course, the operation strategy that an investor should adopt. A good profit model can certainly ensure the sustainable development or growth of enterprises. It is also a competitive advantage of an enterprise. Since we study the profit model, it is not the product, price, output, finance, valuation, investment rating, etc. mentioned in general research, nor the short-term information of an enterprise, such as the sudden signing of a large order by this enterprise, or the sudden fire in an enterprise workshop, etc. In fact, these can only have a short-term impact on the stock price, and the fundamental core impact is determined by the company's profit model and business characteristics. The concepts of profit model and business characteristics are very abstract to explain, and Peter Lynch, a famous fund manager, explained them with vivid metaphors. He thinks that looking at stocks is like looking at people, and choosing stocks is like getting married. Different stocks are like different people having different occupations. If you know his occupation very well, you won't have some unnecessary associations, so you can take a direct approach to get along with him. However, the core characteristics of an enterprise are not as easy to identify as a person's professional characteristics, so only by mastering some analytical methods and gaining some experience can you identify these core characteristics. The profit model is inseparable from the management of enterprises. Because the profit model is the way and channel for enterprises to convert business value into profit. It can be said that the profit model is a comprehensive embodiment of management's strategic vision, judgment and execution. From the valuation point of view, some enterprises will have higher valuation than others because of the advantages of their profit models, which is caused by the differences in profit models. In fact, sometimes a simple analysis of the industry situation can reveal the profit model of enterprises. You must admit that it is easier for some industries to make money than others. This is a superficial profit model analysis. Generally speaking, the competition in industries with low barriers to entry is often fierce. When everyone can participate, there will be excessive competition and it will become unprofitable business. Many manufacturing industries, especially those producing middle and downstream products, belong to this situation. When the price of raw materials rises, the gross profit margin will be greatly compressed. For example, if raw materials account for 7% of the cost, if their prices increase by 1%, the cost of the enterprise will increase by 7%, while the gross profit margin will decrease by 7% accordingly. In addition, ordinary manufacturing enterprises need a large number of continuous equipment updates, in order to improve efficiency and make products catch up with the times, they must constantly invest more money. Therefore, many manufacturers feel that the bigger the business, the greater the debt, because many new machinery and facilities are very expensive and often need financing to purchase them, but the profits are not getting bigger and bigger. However, the profit model of some enterprises is better than other enterprises, such as chain+brand model is better than OEM production model; Natural monopoly industries are better than over-competitive industries, and these are natural. Even if the industry of such an enterprise is not excellent, as long as the management finds a profit model that suits its own and industrial characteristics, it will certainly create considerable profits. For example, Newco Steel Company in the United States, even in a cyclical industry, the stock price can increase tenfold in 1 years. Its success lies in the excellent profit model established by the management.

question 2: how to plan the company's profit model? Profit model Simply put, the profit model is the channel for enterprises to make money, and through what mode and channel to make money.

There are two profit models: spontaneous profit model and conscious profit model. The former is formed spontaneously, and enterprises lack a clear understanding of how to make profits and whether they can make profits in the future. Although enterprises make profits, their profit models are not clear, and their profit models are characterized by concealment, fuzziness and lack of flexibility. The latter, that is, the conscious profit model, is formed by enterprises consciously adjusting and designing the profit model through summing up the profit practice. It has the characteristics of clarity, pertinence, relative stability, environmental adaptability and flexibility. In the early stage of market competition and the immature stage of enterprise growth, the profit model of enterprises is mostly spontaneous. With the intensification of market competition and the continuous maturity of enterprises, enterprises begin to pay attention to the research on market competition and their own profit model. Even so, not all enterprises are lucky to find a profit model.

profit model planning is marketing planning. The main contents of marketing planning are as follows: 1. Marketing strategic planning. 2. National marketing of products. 3. First-line marketing team building. 4. Promotion policy formulation. 5. Create special sales models such as monopoly system. 6. Terminal sales performance improved. 7. Model market building. 8. Establishment of distribution system. 9. Channel construction. 1. Construction of direct marketing system. 11. Construction of price system. 12. Investment planning. 13. New product listing planning. 14. Product planning. 15. Market positioning. 16. Marketing diagnosis. 17. Establishment of online marketing platform, etc.

steps of marketing strategy

marketing planning includes six steps: scenario analysis, goal, strategy, tactics, budget and control. 1. Scenario analysis: Enterprises should first make clear all kinds of macro forces (economy, politics/law, society/culture, technology) and insiders-enterprises, competitors, distributors and suppliers. Enterprises can conduct SWOT analysis (Strengths, Weaknesses, Oppo rtunities, Threats). However, this analysis method should be modified to TOWS analysis (Threats, Opportunities, Weaknesses, Strengths), because the order of analytical thinking should be from the outside to the inside, not from the inside out. SWOT analysis method may give undue importance to internal factors and mislead enterprises to selectively recognize external threats and opportunities according to their own advantages. This step should also include the main problems faced by all departments of the company. 2. Objectives: For the best opportunities confirmed in the scenario analysis, the enterprise should sort them, and then start from this, define the target market, set the objectives and complete the timetable. Enterprises also need to set goals for stakeholders, corporate reputation, technology and other related aspects. For example, Haier's corporate slogan "Sincere service forever", Foersheng's "Make transmission simpler and make transmission more energy-saving" and so on. 3. Strategy: There are many ways to achieve any goal, and the task of strategy is to choose the most effective way of action to achieve the goal. 4. Tactics: The strategy is fully developed into details, including 4Ps and the schedules and tasks of personnel in various departments. 5. Budget: the cost of the actions and activities planned by the enterprise to achieve its goals. 6. Control: The enterprise must set up inspection time and measures to find out the completion of the plan in time. If the plan is behind schedule, enterprises must correct their goals, strategies or various behaviors to correct this situation.

four elements of marketing planning

market environment analysis

the main purpose of market environment analysis is to understand the potential market and sales volume of products and the information of competitors' cutting products. Only by mastering the market demand can we be targeted, reduce mistakes and minimize risks. Take herbal tea as an example. Herbal tea has always been popular among southerners, which has differences in climate and diet. Therefore, the main marketing power should be concentrated in the southern cities. If the power is wrongly positioned and transferred to the north, no matter how much human and financial resources are invested, it will not achieve good marketing results.

consumer psychology analysis

only when we know why and for what purpose consumers will buy products can we formulate targeted marketing ideas. At present, most marketing is consumer-oriented, and products are formulated according to consumers' needs, but this is not enough ...... > >

question 3: how to write a profit model? The specific content of a business plan should be determined according to your specific plan and writing ideas. In other words, as long as you can clearly express what you want to express or your expression can make readers fully understand what you want to express, it is ok, and you don't have to strictly abide by what you want to express. The following contents should generally be written for your reference ―― first, the general situation of the enterprise; second, the business concept and market analysis; fourth, the main products or services; fifth, the pricing plan; sixth, the promotion plan; and the legal existence form. You should focus on the distinctive part of your plan or the part that is very important for the whole plan, such as the profit model proposed by your question. If the characteristic of your plan is the profit model, you must write it. If your profit model is common in the industry, you can simply explain the business idea or pricing plan without writing it specifically.

question 4: how to write the profitability of an enterprise? The profitability of an enterprise refers to the ability of an enterprise to make profits by using various economic resources. It is a comprehensive embodiment of its marketing ability, cash acquisition ability, cost reduction ability and risk avoidance ability, and it is also a concrete manifestation of the operating results of all aspects of the enterprise. The quality of enterprise management will be shown through profitability. The analysis of enterprise profitability is mainly based on the balance sheet, income statement and profit distribution table, and a set of index system is constructed through the logical relationship between the items in the table, which usually includes the net profit rate of sales, the profit rate of cost and expense, the return rate of total assets, the interest guarantee multiple, etc., and then the profitability is analyzed and evaluated. Profitability analysis is an important part of enterprise financial statement analysis, and the following problems should be paid attention to in profitability analysis.

first, we can't just look at the profitability of enterprises from the sales situation

The analysis of the profitability of enterprise sales activities is the focus of the profitability analysis of enterprises. In the formation of enterprise profits, operating profit is the main source, and the level of operating profit depends on the growth rate of product sales. The increase or decrease of product sales directly reflects the production and operation status and economic benefits of enterprises. Therefore, many financial analysts tend to pay more attention to the influence of sales on the profitability of enterprises, and try to analyze and evaluate the profitability of enterprises only according to the change of sales. However, the factors that affect the sales profit of enterprises include product cost, product structure and product quality, and the factors that affect the overall profitability of enterprises include foreign investment and the source of funds, so it is not enough to evaluate the profitability of enterprises only from sales, and sometimes it is impossible to objectively evaluate the profitability of enterprises.

second, we should pay attention to the impact of tax policy on profitability

tax policy refers to the principles and principles of tax distribution activities selected and established by the state in order to realize the tasks in a certain historical period, and it is the main means for the state to carry out macro-control. The formulation and implementation of tax policy is conducive to adjusting the effective allocation of social resources, providing a fair tax environment for enterprises and effectively adjusting the industrial structure. Tax policy has a very important impact on the development of enterprises. Enterprises that meet the national tax policy can enjoy tax incentives and enhance their profitability. Enterprises that do not meet the national tax policy are required to pay high taxes, which is not conducive to the improvement of corporate profitability. Therefore, there is a certain relationship between the national tax policy and the profitability of enterprises, and the evaluation and analysis of the profitability of enterprises cannot be separated from the evaluation of the tax policy environment they face. However, because tax policy belongs to the external factors that affect the development of enterprises, many financial personnel often only pay attention to the internal factors that affect the development of enterprises, but tend to ignore the impact of tax policy on the profitability of enterprises.

Third, pay attention to the influence of profit structure on the profitability of enterprises

The profits of enterprises are mainly composed of main business profits, investment income and non-recurring project income. Generally speaking, main business profits and investment income account for a large proportion of the company's profits, especially the main business profits are the basis for the formation of enterprise profits. Non-recurring items also contribute to the profitability of enterprises, but they should not account for a large proportion in the overall profits of enterprises. When analyzing the profitability of enterprises, many financial analysts often only pay attention to the analysis of the total profit of enterprises, but ignore the analysis of the profit composition of enterprises and the influence of profit structure on the profitability of enterprises. In fact, sometimes the total profit of an enterprise is very large, and if the profitability of the enterprise is good from the total amount, but if the profit of the enterprise mainly comes from some non-recurring projects or is not created by the main business activities of the enterprise, then such a profit structure often has great risks and cannot reflect the real profitability of the enterprise.

Fourth, pay attention to the impact of capital structure on the profitability of enterprises

Capital structure is one of the important factors that affect the profitability of enterprises, and the degree of debt management of enterprises has a direct impact on the profitability of enterprises. When the rate of return on assets of an enterprise is higher than the interest rate of enterprise loans, enterprise debt management can improve the profitability of the enterprise, otherwise enterprise debt management will reduce the profitability of the enterprise. Some enterprises only pay attention to increasing capital investment and expanding the scale of enterprise investment, while ignoring whether the capital structure is reasonable, which may hinder the growth of enterprise profits. In the process of analyzing the profitability of enterprises, many financial personnel also ignore the influence of capital structure changes on the profitability of enterprises, and only pay attention to the independent analysis of borrowed capital or self-owned capital of enterprises, without comprehensively considering whether the structure between them is reasonable, so they cannot correctly analyze the profitability of enterprises.

V. Pay attention to asset operation ...... > >

question 5: what is the difference between profit model and profit model? It's a meaning

Question 6: How to write the cost budget, profit model, other words are customer-guided transformation or visual merchandising of the website, and logistics, which is probably all

Question 7: The elements of profit model to study the profit model of enterprises, it is necessary to use effective analysis methods. When we study the profit model of successful enterprises for a long time, we have summarized and summarized the five elements of enterprise profit model analysis and design, the profits of almost all enterprises. Profit source refers to the group of buyers and users of goods or services provided by enterprises, and they are the only source of profits for enterprises. Profit sources are divided into main profit sources, auxiliary profit sources and potential profit sources. A good enterprise profit source should have a sufficient scale, a deep understanding of the needs and preferences of profit sources, and a certain competitive advantage compared with competitors when mining profit sources. Profit point refers to the products or services that enterprises can make profits from. A good profit point should be aimed at clarifying customers' clear demand preferences, creating value for customers who constitute profit sources, and creating new opportunities for enterprises.