Guangzhou Zengcheng Network Litchi Festival

Time: June 7-July 15

Theme: Reading Litchi and Love Zengcheng

"China Litchi sees Guangdong, delicious Litchi is in Zengcheng." On the afternoon of June 7th, the launching ceremony of Guangzhou (Zengcheng Network Litchi Festival) was held in the movie town of 1978, which officially kicked off the online Litchi Festival!

Highlights of Litchi Festival:

First, the first White Paper on Litchi in China appeared, and celebrities from many fields endorsed Zengcheng Litchi!

"The world litchi sees China, China litchi sees Guangdong, and delicious litchi is in Zengcheng". The first "China Litchi White Paper" was presented to the public at the launching ceremony, which showed the general situation of the development of litchi industry in China and the unique position of Zengcheng Litchi in the map of China, and expounded how to use Internet big data to decipher the big secret of litchi consumption and take the lead in realizing precise marketing.

In addition, Zengcheng Litchi with outstanding quality also attracted Ouyang Yingji, Dong Keping, Yuxi Zhang, Jim and Lan Bingying, as well as Hu Chenyong, general manager of South China of the original life network, Huang Jia, sales director of Guangzhou SF Express, Liu Shufen, chairman of Guangzhou Chuangxian Agricultural Development Co., Ltd., Li Zhujian, head of the optimal fruit and vegetable operation of SF Express, and other well-known people from various fields as spokespersons for Zengcheng Litchi in.

second, award titles to four enterprises, and * * * polish the beautiful business card of Zengcheng Litchi!

In this activity, Zengcheng government awarded the title of "Zengcheng Litchi Brand Promotion Strategic Partner" to four enterprises, including Benliwang, JD.COM, Box Horse and Zhongli Group, which gathered the efforts of all parties to polish the beautiful business card of "Zengcheng Litchi".

As the leading fresh e-commerce platform in China, Life.com will link with anchor online celebrity, who has millions of fans, through various forms such as online conference, eating and broadcasting in online celebrity, and tracing the origin, and make Zengcheng litchi more convenient, more authentic, more direct and more stereoscopic in front of consumers with the help of four sets of combination boxing, such as e-commerce marketing, live streaming, social grass planting and media reaching.

Third, Zengcheng Litchi lays omni-channel marketing to enhance word of mouth and reputation!

at present, Zengcheng litchi has been fully marketed by omni-channel, and it is sold online simultaneously in the following channels!

● Original Life APP

● Shun Feng Optimization

● Original Life applet

● Original Fruit Shop

● ICBC's e-shopping

● Zhenhuixuan

At the same time, Zengcheng Litchi will also penetrate into the original life-eating community, WeChat, Weibo, Xiaohongshu, Xiachu, Douguo cuisine, today's headlines and.

polish Zengcheng's beautiful "litchi" brand and help rural revitalization

Zengcheng is a famous hometown of litchi in China, which has been famous for its rich litchi since ancient times. It is also the original launching place of litchi stamps in China, known as "Licheng" and "Lixiang", and has won the advantages of characteristic agricultural products in China and Guangdong Province, "National Demonstration Zone of Famous Brand Creation of Cultural Eco-tourism in Lixiang" and "National Demonstration Zone of Leisure Agriculture and Rural Tourism".

Zengcheng litchi is sweet and refreshing, and is famous at home and abroad for its variety, excellent quality, good taste and long history. There are about 2, mu of litchi planted in Zengcheng, with more than 7 varieties, especially the original high-quality varieties such as Zengcheng Gualu, Xianjinfeng, Beiyuan Green, glutinous rice paste, crystal ball, sweet rock and Guiwei.

Don't underestimate Zengcheng Litchi, it is famous!

● It was awarded the honorary titles of Guangdong Famous and Excellent New Agricultural Products, National Famous and Excellent New Agricultural Products and "Top Ten Leading Landmark Brands of National Green Agriculture".

● "Zengcheng Gualv" and "Zengcheng Litchi" won the national geographical indication protection product.

● "Zengcheng Litchi", "Zengcheng Gualv Litchi", "Zengcheng Guiwei Litchi" and "Zengcheng Nuomi Litchi" won the certification trademark of national geographical indications.

● Zengcheng litchi culture system has been listed as an important national agricultural cultural heritage and has become a double landmark litchi brand.