Mid-range hotel. James Joyce Coffetel is a mid-to-high-end hotel brand that combines cafe culture with hotels, belonging to Platinum Group. Zhefei brand was born in 20 13, and the first Zhefei hotel physical store officially opened in 20 14. Zhefei Hotel has created the concept of 24-hour coffee shop+hotel+plaza, and its lobby integrates many functional areas such as coffee shop, cultural book bar, art gallery, merchandise exhibition area and cafeteria, creating an atmosphere full of socialization and style, which is a diversified place that can accommodate various cultures and ideas. By the end of 20 18 and 20 12, zhefei hotel chain stores have covered Beijing, Tianjin, Chengdu, Xi, Lanzhou and other cities.