Promote the transformation and upgrading of tourism. The rise of network celebrity economy has changed the information dissemination mode of traditional tourism and provided new marketing channels for tourist destinations. Tourism can spread its product and service information to consumers more quickly and widely through the network celebrity economy, thus improving the visibility and attractiveness of tourist destinations and promoting the transformation and upgrading of tourism.
Promote the upgrading of tourism consumption. The economy of online celebrities is mainly oriented to young consumers, and young consumers have the trend of consumption upgrading. Tourism can develop tourism products and services that meet the needs of young consumers through the network celebrity economy, so as to meet the consumption needs of young consumers and promote the upgrading of tourism consumption.
Drive local economic development. The economy of network celebrities can promote the development of catering, accommodation, transportation and other industries around tourist destinations, thus promoting the development of local economy. Tourism can promote the integration and development of tourist destinations and surrounding industries through the network celebrity economy, thus promoting the local economic development.
Specifically, the research on the economic tourism of online celebrities can be carried out from the following aspects:
Research on the influence of network celebrity economy on tourist destinations. This paper studies the influence of network celebrity economy on the popularity, attractiveness and consumption structure of tourist destinations, and provides reference for tourist destinations to use network celebrity economy for marketing.
Research on the influence of network celebrity economy on tourism product development. This paper studies the trend and direction of developing tourism products in the network celebrity economy, and provides reference for developing tourism products that meet the needs of young consumers.
Research on the influence of network celebrity economy on the integration of tourism industry. This paper studies the promotion of network celebrity economy to the integration of tourism industry, and provides reference for the integration and development of tourism and surrounding industries.
The research on economic tourism of network celebrities has important theoretical and practical significance. Through the research on the economic tourism of network celebrities, we can deeply understand the influence of network celebrity economy on tourism, and provide an important basis for the transformation and upgrading of tourism, promoting the upgrading of tourism consumption and promoting local economic development.