Student Street Restaurant Business Plan (Selected 5 articles) In the real society, many occasions are inseparable from the business plan. The business plan is a comprehensive project plan.

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Student Street Restaurant Business Plan 1 1. Project: Student Nutritious Restaurant 2. Entrepreneurship Ideas: I have been living on campus since I was in junior high school, and I am well aware of the troublesome "eating" problem, that is, the problem of food in the cafeteria.

Since school cafeterias generally serve large pot dishes, although the prices are lower, they are rarely really popular among students.

And students’ complaints about the food in the cafeteria are “since ancient times.”

Although college students can eat off campus, most students are still willing to eat in the campus cafeteria due to financial factors.

If the quality of food cannot be guaranteed, it will lead to many problems. Students' nutrition cannot keep up, and some students even often skip meals.

As a result, diseases such as malnutrition and stomach problems that should not appear among college students are also common, which poses hidden dangers to students' physical and mental health.

Therefore, I decided to integrate the advantages and disadvantages of canteens and restaurants and open a student self-service nutritious fast food restaurant.

3. Restaurant introduction: Our restaurant is located near the old campus of Tianjin Vocational University. Its main customer groups are college students, nearby residents and migrant workers.

The operating area is approximately 50 square meters.

It mainly provides breakfast, lunch, dinner, special cold drinks and casual dining.

Breakfast features Zhejiang and other southern snacks, but of course local snacks are also indispensable.

There are many varieties, complete tastes and rich nutrition, giving diners more choices.

For lunch and dinner, there are dishes with different tastes from the north and the south.

Instead of meals, a variety of cold drinks are provided, such as juice, thin ice, ice porridge, ice bean sweet soup, ice coffee, fruit platter, etc.

This restaurant adopts the buffet fast food method to provide customers with a more relaxed dining environment and more choices.

The decoration of this restaurant is natural, casual, and modern at the same time. The walls are in light warm colors. The kitchen layout is reasonable and exquisite, and the lighting is good. The overall look is between the nature of a home kitchen and a hotel kitchen.

4. Market analysis Market analysis uses SWOT analysis method, which is the market advantage analysis method.

STRENGTH (Advantage) Analysis: This restaurant operation solves the problem of single taste of food in the school cafeteria, and there is no worry about the hygiene of mobile stalls. It is as convenient and fast as the cafeteria, saving time.

In addition, this restaurant adopts a self-service selection method, which should be easily welcomed by customers and save some human resources.

At the same time, non-meal items also provide cold drinks, ice porridge, coffee, etc., and free tea.

Simple and comfortable decoration will be a major feature of the restaurant. Students generally like to eat in clean restaurants with good service attitude, so satisfactory service will also be a major feature of our restaurant.

In addition, the school cafeteria has a clear dining time limit, and there are few restaurants outside the school that sell breakfast. Therefore, our store outside the school can more easily seize this part of the market share lost due to time differences. In other words, by eating at the dining point

The market share generated by the potential customer base that wants to dine in the period before and after.

WEAKNESS (disadvantage) analysis: Because it is just starting out, the scale of the fast food restaurant is small, such as human resources and service items for dining are relatively limited.

The competition inside and outside the campus is also relatively fierce, so there are still considerable disadvantages.

On the other hand, because school holidays are fixed, the number of customers during the winter and summer vacations will drop sharply, and there will be fewer customers during the winter vacations than during the summer vacations. This will be a more difficult problem to solve.

OPPORTUNITY analysis: According to our market research and analysis, the market demand for our products exists and has certain competitiveness.

And I am a student, a member of the largest customer group, so I can better understand what kind of products and services customers need. From these aspects, I should have a good chance of squeezing into the catering market.

THREAT (threat) analysis: The quality of the restaurant's services and products is directly and inevitably related to the operating costs. Therefore, the product price will not be lower than that of competitors. Although the overall price is not too high, compared with

Under this circumstance, the customer's financial affordability becomes a major test.

Moreover, costs and profits are also directly linked, and the amount of profit is a major determinant of whether a company can survive in the competition.

Furthermore, the differences in customs and eating habits in different places raise another question, that is, whether most customers can recognize or be satisfied with the product, which also needs to be tested.