Inspirational story of catering entrepreneurship: Master of Economics sells stinky tofu to start a business. In the eyes of some old people, it is a shame for a master who often studies to sell stinky tofu. Is that really the case?
A few years ago, the news that pork was sold in Peking University caused an uproar in the society. Recently, a family? Master stinky tofu? This shop appeared on the streets of Yantai. The owner of this shop is Wang, who is a graduate student to the core.
It is this ugly young man who has just left college for less than two years. He started by selling stinky tofu, and now his personal worth has reached one million. With his steadfastness and hard work, he found a way to realize his value.
From where? Eat? Take action and expand your career quickly.
What does Wang Shangyong claim to be his greatest hobby? Eat? No matter during his undergraduate or graduate studies, whenever he goes to a city, he is most interested in the city's special snacks. Even in the early days of Yantai's unhappy life, Wang often patronized the food stalls near the rental house. A stinky tofu shop attracted him with its unique delicacy. With more and more visits, Wang gradually became interested in stinky tofu shops.
He learned that the owner of this shop is a middle-aged man in his forties named Zhang Yan. In 1980s, Zhang Yan was a college student. After graduation, she started her own business. Later, she went to Shaoxing, Zhejiang Province to learn the production technology of stinky tofu and returned to Yantai to open her own shop. With her unique flavor, Zhang Yan's business has been getting better and better in recent years.
In the process of contact, the stinky tofu shop in Zhang Yan inspired Wang. I have been to many cities and tasted many special foods. Stinky tofu can be seen almost everywhere and is widely loved by people. Why can't I make stinky tofu? After making up his mind, Wang Shangyong decided to learn the production technology of Zhang Yan, but at first Zhang Yan didn't care about the young man who had just left the university. Catch a cold? Wang Yong was rejected several times. Not discouraged, Wang continued to impress Zhang Yan with sincerity. Seriously, the stone is open? In early winter of 2008, Zhang Yan decided to cooperate with Wang. In this way, Wang entered with his savings of 30 thousand yuan? Shares? .
The first step after the two joined hands was to improve the original technology. They use pure natural and pollution-free Pure herbal fermentation? Chinese herbal health care ingredients are added to improve the flavor and quality of the product; Subsequently, they actively explored the flavor varieties of the products and broke the traditional single variety of stinky tofu.
? In addition to product quality, the most important thing for modern enterprises is management. ? Wang implements systematic management from raw material planting to production and processing to sales, and Wang implements quantitative management; For employees and storefronts, he asked for unified training and unified image. At the end of 2008, after careful planning, Wang Yong went to the first one? Smelly and fragrant? Stinky tofu shop officially opened.
Speaking of. Smelly and fragrant? For this idea, Wang has his own idea: smelly and fragrant? First, stinky tofu itself smells bad, but it tastes delicious; The second is to say that master students take the civilian route. ?
With the mature operation experience of the first store, Wang's business has developed rapidly. In less than a year, in Yantai alone, Wang He and Zhang Yan have more than 65,438 stores. With the growing popularity, people began to take the initiative to ask for membership. So far, smelly and fragrant? Based in Yantai, there are more than 200 franchise stores in China, covering Jilin in the north, Hunan in the south and Xinjiang in the west.
Talking about the next step, Wang said that he would continue to explore the local cuisine. Eating now is not only a matter of filling your stomach, but also a kind of culture. Almost every traditional food in China has a beautiful legend. I hope my industry can grow bigger and bigger, and I want to make my own efforts to promote China's food culture. ? Wang smiled and said to him.
What does it mean to graduate with a master's degree?
Wang is 26 years old and comes from Qinghe Town, Huimin County. In 2006, after finishing his undergraduate major in Shandong University of Technology Law School, he was admitted to Huazhong University of Science and Technology with excellent results and continued to study for a master's degree in economic law.
In 2008, Wang Yong graduated with a master's degree in law. In the eyes of many people, since they all graduated with master's degrees, they should find decent jobs and start a new life with high salary. So is Wang. Before graduation, he signed a contract with a real estate company in Guangzhou with a monthly salary of more than 7,000 yuan. Quasi-white collar? At home, work is easy and decent.
Talking about how to embark on the road of self-employment, Wang said: Actually, by accident? .
Wang's parents are both only children. ? Although the time in Guangzhou is short, there are always seeds? A stranger in a foreign land? Feeling may be the reason why my local concept is too strong; Then my parents are old, and I am the only child in the family. I don't want to be too far away from them, otherwise I can't take care of something at home. ? After much consideration, Wang resigned from his job in Guangzhou and returned to Shandong for re-employment.
Maybe it was too easy to find a job. The process of going back to Shandong to find a job made Wang really realize what hardship is. In this respect, Wang is very open-minded: By the time I went back to Shandong to find a job, the impact of the financial crisis had begun to appear, and the recruitment scale and treatment of major enterprises had shrunk dramatically; Furthermore, my law major was a hot major during my undergraduate years, but when I graduated, a large number of legal professionals poured into the labor market, which greatly reduced our employment competitiveness, not to mention my two-year postgraduate study. In our province, law students from Shandong University and Haida University are the most sought after. As for me, there is no advantage in studying in the south. These aspects make my employment in the province more difficult. ?
The unsatisfactory employment made Wang decide to start a business ahead of schedule. In fact, I have long had the idea of starting my own business. When I was an undergraduate in Shandong University of Technology, I often participated in the entrepreneurial agency activities of college students. But according to my original idea, I want to find a job for a few years and accumulate some experience before going out, but the reality makes me decide to give it a try first. ?
There are more than 200 franchisees selling stinky tofu.
In the autumn of 2008, Wang came to Yantai to start a business with more than 20,000 yuan raised from all over the world. However, due to his lack of experience, he couldn't choose the right direction for a while, and his first few months were very painful.
In the winter of 2008, Wang Shangyong met Zhang Yan who sold stinky tofu in Yantai. Zhang Yan graduated from finance in 1980s, when he was 40 years old. The young man's eyes are so familiar that it goes without saying that his motives are obvious. Wang came to the study. The more they talked, the more speculative they became, and they had plans to meet for a long time. They soon realized that this was not an ordinary relationship. After a few nights, they not only reached an intention, but also put it into practice immediately. That's it? Smelly and fragrant? The brand was born in a street stall in Yantai.
In June+10/early October, 2008, a new store with an unpleasant smell sprang up in a snack street at the north gate of RT Mart, Yantai. Stinky tofu is unified in training, uniform in tooling, uniform in measurement and selling stinky tofu, but is this completely the operation mode of the regular army? The unexpected situation of two partners appeared, and franchisees flocked. In more than a year, more than a dozen chain stores have been opened, with more than 200 domestic franchisees.
Wang and his partner succeeded. From the initial stage, each of them started with 30 thousand yuan. In less than two years, their pockets have reached millions of yuan. Wang Shangyong calculated the account for the reporter. A kilo of tofu can be sold to 2 yuan in the market, but 40 kilos of tofu went out of their hands and came back at a price of more than 300 yuan.
What did you learn in college? Study? competence
Does the king not shy away from himself? Master? Halo, when it comes to higher education, his opinions will inspire many college students more or less.
? Cultivating professional knowledge is only one aspect of higher education. I think university is a place to cultivate a person's comprehensive ability. In universities, we should improve moral and humanistic qualities, cultivate innovative ability and cultivate a grateful heart? Study? Ability. There are many things to learn in a person's life. As we often say, do you want to learn? Never too old to learn? I think this is the most important place that higher education has taught me. ? Wang told reporters.
Now, Wang Shangyong often participates in various entrepreneurship training courses. Among them, he also met many young people who had just left school and had entrepreneurial dreams, but suffered from no clear road to go. Seeing them in Wang is like seeing yourself in those days. He passed on his experience to each other, and many people joined in? Smelly and fragrant? .
Inspirational story of catering entrepreneurship: after 80 s, three-square-meter shops sold squid to start businesses. Everyone has a dream of starting a business, which has nothing to do with education and family. As long as they have a dream of starting a business, they should strive to realize it.
? What do you think of the taste? Wang Shuai didn't talk about his squid roasting skills like other vendors, but confidently asked customers for their opinions. The reason why they are not confident is that this is their first time cooking. And their original identity is written on the signboard of this small shop with an area of less than three square meters. ? This is not a gimmick, it is a fact. All three of us are graduate students. ?
Xi An Xiangfeng Entrepreneurship Researcher raised his own tuition fees.
Wang Shuai, a boy born in 1988 in Suzhou, Anhui Province, was admitted as a graduate student in communication and information system of Xi University of Posts and Telecommunications last year. On the Journey to the West, he met Su Xianglin, a fellow villager and classmate. Wang Cong, a high school classmate of Su Xianglin, became a graduate student majoring in mechanical electronics in Xi Jiaotong University this year.
After three fellow villagers met in Xi 'an, they began to have the idea of raising their tuition fees through entrepreneurship. When Wang Shuai told his thoughts to two fellow villagers, they hit it off. It is the character of young people to keep promises. The brothers and sisters who decided to start a business learned that the store at the gate of Xi University of Posts and Telecommunications was going to be transferred, so everyone put it down. ? We have thousands of dollars of our own, and we borrowed some money from our classmates, and invested a total of 15 thousand. ?
Wang Shuai said that after putting down his plate, he remembered a squid roasting master he met in the eastern suburb of Xi during the postgraduate entrance examination. He taught himself some skills of selecting raw materials, mixing sauce and baking. So the three decided to use this nearly three square meters to open a squid grill. ? We also designed a cartoon character logo and a uniform costume with a master hat. ? They say it's still necessary to be formal, which is a little different from vendors.
Regarding their plans after graduation, the three said they would definitely choose a job that suits them. But if the squid shop is well run, maybe we will continue to do it and open the graduate students' grilled squid into a chain store. ?
Wasting educational resources or learning teamwork?
? I didn't expect customers to send Weibo after eating. There are so many people these two days. ? Yesterday, when three graduate students were busy moving squid and firing fire, many citizens waited here, and some even took out their mobile phones to take photos and posted them on Weibo.
A girl eating and taking photos in Weibo affirmed Wang Shuai's craftsmanship. Graduate students grilled squid, feeling fresh and delicious. I don't think it's shameful to make money on my own. They are braver than me, and they are excellent. ? And since a graduate student selling squid in Weibo,
Graduate students, grilled squid, barbecue, micro-growth, pig raising, Xi University of Posts and Telecommunications, tuition, university education, educational resources, small shops.
After the release, many netizens also expressed their views on the Internet, and many people expressed their support, saying that this is a rational change in personal career choice; However, some people object that it is a waste of educational resources for graduate students to bake squid for a living, and some even suspect that they are putting on a show.
The query of netizens was also seen by Zhou Haizhou, the recruitment manager of a national human resources service agency. He said: Xu Zhihong, former president of Peking University, supported Lu Buxuan a few days ago, saying that Peking University graduates could be principals, scientists and even sell pork. In which schools do students feel inferior because they are engaged in manual labor?
Moreover, he also said that even if you choose mental work, college graduates may still face the problem of mismatched majors. In fact, when we do recruitment, professional skills are of course very important, but it is not the only consideration. Your learning ability and teamwork ability often make us value more than professional skills. ? Zhou Haizhou said that if the squid barbecue restaurant of these three graduate students can operate smoothly, they will gain much more in these aspects than other students. ? If I were an interviewer, I would appreciate this life experience in their resumes. ?
Be innovative and professional.
Although Zhou Haizhou said that manual workers are not inferior and it doesn't matter if their majors are not right, he also stressed? If a graduate student sells grilled squid exactly like ordinary roadside stalls, it is really a waste of educational resources. ? Zhou Haizhou said, in fact, university education teaches students not only the professional skills printed on diplomas, but also the innovative attitude and comprehensive ability to observe, learn, cooperate and change the world.
? Raising pigs and planting trees should be regarded as the most tiring and common manual work, right? Before Xi 'an, didn't some college students succeed in starting businesses in these two industries? They certainly won't raise pigs and trees like the farmers around them, and this difference is due to university education. ?
He also took two Peking University graduates who sold meat as examples to analyze that the owner of the optician butcher shop was forced to go with the flow, and he was no different from the merchants who sold meat around him. Although there is no need to feel inferior, it is not worth being proud of. Another company boldly innovated and built its own pork brand, with a turnover of 200 million yuan within two years. ? This kind of professionalism deserves our study and admiration. ?
? In fact, I am not interested in the news that graduate students sell grilled squid, because there have been too many similar news before. But I am very interested in their own LOGO and clothing design, because it has initially reflected the professionalism different from roadside stalls, and I hope they can apply what they have learned more widely. ? Zhou Haizhou said.
Inspirational story of catering entrepreneurship: Hunan post-80 s boys open rice noodle shops. Hunan people are famous for their love of rice noodles, but it is difficult to find a rice noodle shop in wanda plaza, which is near the Xiangjiang River. However? After 80? Young Xiao Zhidan is determined to open a rice noodle shop with unique China characteristics and western flavor here.
When you walk into Xiao Zhidan's rice noodle shop, you will think that you have entered an avant-garde coffee shop. The concrete wall looks like a piece of blue bamboo, and the thin white steel wire is hung in an arc in the dining room, which reminds people that traditional rice noodles must be hung in the air to dry when they are made.
? We specially invited Spanish designers to design and make it in Changsha, just to jump out of China rice noodles' field of vision and see this delicious food that we are used to with foreigners' eyes. ? Xiao Zhidan said.
Although the decoration style in the store is very modern, experienced diners find that the taste of rice noodles is still the taste in the depths of memory. The rice flour is chewy, and the red oil soup base is full of fragrance but clear and mellow.
In fact, it is not easy to return rice noodles to tradition. Xiao Zhidan and his team made more than a dozen kinds of rice noodles with different thicknesses and elasticity, and the last one was the rice noodle that best represented traditional rice noodles in memory. The soup base is also derived from the painstaking efforts of Huizhou masters in central Hunan for many years, and is refined by using traditional decoction formula.
Xiao Zhidan is from Shaoyang, Hunan. Shaoyang rice noodle is one of the most authentic traditional rice noodle schools in China. At the beginning of his business, he hoped to spread the most traditional and delicious rice noodles in his hometown to the whole world. Do you like it? Pasta? Let diners from all over the world learn taste of china culture from the taste buds.
? I named my shop "Dragon", and "Dragon" took the meaning of Chinese intangible cultural heritage project Shaoyang Longhui Beach New Year Pictures, hoping to inherit the beautiful tradition of beach New Year Pictures. The word "small" begins with eating this little thing and brings happiness and peace of mind to everyone's life. ? Xiao Zhidan said.
In order to promote this bowl of authentic Hunan rice noodles, the young team thought of adopting it? Offline Experience+Online Takeaway? Model. On the one hand, the most fashionable and avant-garde design won this powder shop? The most stylish rice noodle shop in Changsha? On the other hand, the take-away service is launched on the Internet, with a limit of 600 servings per day to ensure that the taste is no different from that of the store.
Is life convenient?