Perform accurate and efficient matching.

Xiaohongshu Fashion Observer observes users’ fashion or preferences, and uses machine learning to accurately and efficiently match massive amounts of information and people.

Xiaohongshu is a lifestyle platform and consumer decision-making portal, founded by Mao Wenchao and Qu Fang.

Xiaohongshu uses machine learning to accurately and efficiently match massive amounts of information and people.

Xiaohongshu has an e-commerce business. In December 2017, Xiaohongshu e-commerce was awarded the "China Brand Award" representing China's consumer technology industry by the People's Daily.