Recently, Tik Tok launched the "Brand Flagship Store" function, which helped the brand to open up a "people-goods-market" integrated trading system. At the same time, we found that the store broadcast number with sales exceeding 11 million in March increased by 46.5% compared with February, which gradually revealed the strength of carrying goods;

in addition, what other explosive products and powder-rising talents appeared in Tik Tok in March? What is Tik Tok's "traffic password" in April? Let's take a look!

according to the sales data of the live broadcast room, in March * * *, the sales of 15 broadcasters exceeded 111 million, and the monthly sales of 471+ broadcasters exceeded 11 million, an increase of 71.7% compared with February.

at the top of the anchor list, Luo Yonghao, the "first brother of Tik Tok", started 28 shows in January, with a cumulative sales of 392 million. Followed by star anchors Zhu Zixiao and Zhang Ting, ranking second and third with sales of 235 million and 211 million respectively;

With the blessing of Queen's Day traffic, on March 5th, Tu Lei, an emotional tutor, launched an overnight live broadcast lasting for 14 hours, and finally set a new record for her goods with a single sales of RMB 11 million, and successfully entered the "Billion Club".

so, which high-quality dark horse broadcasters appear in the sub-categories?

From the breakdown list of broadcasters with goods, it can be found that the top rankings of gourmet drinks, skin care and daily necessities are mostly the familiar head anchors, such as Brewmaster Net Lafeige in the gourmet drinks list top1, and the old three wastes gg in the daily necessities top1, etc., with the monthly GMV exceeding 6,111 W;

At the same time, we noticed that the top sales of vertical categories such as home textiles and automobiles are mostly brand shop broadcast numbers. For this reason, Feigua data also generated a monthly list of goods with brand shop broadcast numbers.

as you can see, the official flagship store of Taiping Bird Women's Wear, the official flagship store of Teenie Weenie and UPSTAR are among the top three brands in brand store broadcast numbers.

In terms of makeup, digital mobile phones, shoes, hats, bags and other sub-categories, many domestic brands, such as Hua Xizi, Yijia Mobile Phone, Belle and so on, all set a new record of self-broadcasting.

Take Belle's official flagship store with top1 monthly list of shoes, hats and bags as an example, we can see that the account has been broadcast live in Tik Tok since March 9th, and the initial number of fans is less than 3,111.

and the account regularly broadcasts one show every morning and evening. As of 23.6w, the account has broadcasted 51 shows, with a sales volume of 2847.6w Through live broadcast, it can be said that the cold start has been successfully completed.

in addition, brands such as soulmate and Panpan Food are realizing new marketing growth through self-broadcasting.

On the other hand, Tik Tok has recently launched the function of "brand flagship store" and launched the activity of "mounting a small windmill" to send traffic to further support Enterprise, so we believe that more brands will accelerate their growth with the blessing of platform traffic in the future;

so what are the trends of Tik Tok's commodities in March?

13, the monthly sales volume of Boji topped the list with 54.3w, slimming and fitness, and summer goods continued to sell well

According to the data of Tik Tok's commodity list in March, we found that most of the goods ranked higher were food and drinks, among which the seasoning package of Taozijie Boji in Shuzhong ranked first with a monthly sales volume of 54.3W. Followed by stainless steel scissors, the daily sales volume is 8.2w, and the results are bright;

In addition, the popularity of purple rice bread is relatively high recently. For example, delicious purple rice bread and Mengzhongyao purple rice bread rank 5th and 8th with monthly sales of 32.3w and 31.1w respectively.

At the same time, we counted the commodity data of TOP51, and found that besides gourmet drinks, slimming and fitness and seasonal commodities in summer also had good sales results.

For example, this diet life has been on the monthly list of best-selling products for two consecutive months, and the sales volume of single products in March was 28.8w, up 77.7% compared with that in February, indicating that users still have a continuous demand for weight loss in the near future;

in addition, as the season is changing, summer short sleeves, sun hats and other commodities have also become hot items for merchants in March.

For example, in the category of shoes, hats and bags, we can see that the top three commodities are sun hats, with a cumulative sales volume of 46.1w and a page view of 182.9w, and the commodity conversion rate is as high as 25.16%.

111+ broadcasters' monthly growth exceeds one million, "country theme" or a new trend of growth?

Let's take a look at the situation of talent increase. In March, the number of broadcasters with more than one million fans increased to 111+, down 49.1% from last month. Among them, Mr. Little Orange, with a monthly increase of 476w, topped the list;

Xinhua Daily Telegraph rose 461w and 365w in the morning and March respectively, ranking second and third; Among them, in the morning and morning of the broadcaster, in the past three months, * * * rose by 991w+, successfully ranking among the tens of millions of fans.

at the same time, we analyzed the distribution of top111' s main industries, and found that the efficiency of video entertainment accounts was higher in March, followed by life accounts and online celebrity accounts.

taking the life category as an example, we found that recently, the round-faced girl and the homesick girl had a strong momentum of rising powder, especially the round-faced girl had to go through the "earth tide wind" with obvious recognition, and the powder rose by 531w+ in two months.

We noticed that in March, many accounts with millions of fans chose the video scenes in the countryside, which shows that Tik Tok users have paid more attention to the content of "country theme" recently and can continue to follow up;

in addition, affected by the fitness craze, the powder-increasing efficiency of fitness and shaping accounts in March has also been significantly improved.

Take Liu Fang's body etiquette on the monthly list top8 as an example. This account focuses on the training of female temperament and manners. In March, she insisted on taking fans to do shaping exercises every morning and evening, and the live broadcast increased the powder by 251.8w, accounting for 88.75% of the total powder increase.

The above is the analysis of various lists in March. Finally, draw a key point:

The number of store broadcasts with sales exceeding 11 million in October and March increased by 46.5% compared with February, and it is believed that more brands will achieve new marketing growth through Tik Tok platform in the future;

2. As the season is changing, seasonal commodities such as sun hats have good sales; At the same time, the heat of controlling sugar diet and fitness is not reduced;

3. Recently, the account of "country theme" content has high efficiency, strong user attention and sustainable follow-up;