How to transform the homestay industry under the epidemic situation?
According to industry insiders, at present, tourism consumption habits are changing, destinations are changing from long-term to short-term, sightseeing methods are changing from "punching in" to leisure experience, and crowds are changing from gathering to dispersion, which makes B&B, which integrates accommodation, light travel and life experience, very popular.
In the past, B&B carried more single functions of "accommodation", but now B&B has been upgraded, and more application scenarios have been extended around it. Such as B&B+ Yang Kang, B&B+ Ice and Snow, B&B+ Wenchuang, B&B+ Research and other "B&B+" theme products, which provide more possibilities for the transformation and upgrading of B&B industry and high-quality development.
Personalization will also be an important development trend of homestay industry and even tourism in the future. The industry believes that personalized products will be widely welcomed in the future tourism market. Some places have launched museum-style homestays to let visitors experience the wonderful feeling of "spending the night in the museum"; In some tourist cities, the introduction of glass house B&B allows tourists to enjoy personalized tourism products such as the night sky at night, which brings differentiated tourism experiences to tourists and is more welcomed by the market and young consumer groups.
How to maintain the homestay in the epidemic?
It is not particularly significant to talk about transformation now. At present, the epidemic is not over yet, and many people are reluctant to travel. Therefore, no matter how it is transformed, it has little practical significance, but it can be considered in advance.
For example, after the epidemic, will people's travel habits and ways change? Especially in the early days of the epidemic, people may still have scruples about crowded places. Will you consider choosing a quieter holiday at this time? For example, in a very warm homestay, soak in the miniature hot springs in the small courtyard, look at the natural scenery outside the window and listen to the sounds of small animals around. Or maybe three or five friends gather in a large hotel, play table tennis, play werewolf killing, and sit in an indoor bar to drink and chat when they are tired? Besides, you can also set up a home theater for movie lovers?
In fact, the transformation now is not only a homestay, but also has little to do with the epidemic. The key is that the new generation of consumers are more personalized. Therefore, during this period, the B&B can really think about whether it can create various personality themes in the future. Will it be a victory after the epidemic is over?
In the post-epidemic era, the hotel industry will accelerate the process of branding and chaining, and brand enterprises will usher in new development opportunities. In fact, since the outbreak of the epidemic, chain brand B&B has strong risk prevention and contingency ability, and is also more capable of providing financial support and management assistance measures for franchisees. In the future, high-end homestays and chain homestays will greatly reduce the living space of "small and beautiful" homestays; However, the chain and scale of B&B is a double-edged sword. After exceeding a certain amount, there will be problems such as the loss of brand personality and the decline of consumer satisfaction.
Under the realistic background that consumers' accommodation experience is becoming more diversified and personalized, it will become the consensus and winning opportunity of the whole industry to build hotel brands, hotels with higher standards and high quality, hotels with more personalized characteristics and hotels with more popular cost performance.