The sudden hot search for white elephant instant noodles seems quite sudden on the surface, but I think this is actually the inevitable result of the strength and efforts of white elephant. Just like a child has been working hard to study hard, although his grades are not outstanding and dazzling, one day all his efforts will get feedback at a certain moment.
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315 exposed pothole sauerkraut, and many instant noodle brands suffered negative effects. The white elephant responded directly and domineering: "If you don't cooperate, you can eat with confidence, and your body is not afraid of the shadow." Won the praise of everyone, different from the negative impact of other brands, the exposure of the problem of "pothole sauerkraut" unexpectedly made the old food company in Henan white elephant popular, but the white elephant instant noodles sold out. "When buying instant noodles, you need white elephants made in China" and "Hongxing Erke, who supports instant noodles, goes to the live broadcast room to buy white elephants" ... Consumers have come to a wave of "wild consumption" with practical actions.
If the white elephant instant noodles are a clear stream in this pothole sauerkraut incident, which has aroused a lot of attention and discussion from netizens, then when we know more about the brand of white elephant, we will find that the hot search on white elephant instant noodles is actually popular and popular.
Baixiang Group is the largest national food processing enterprise in China, and is called "one of the most dynamic enterprises in China noodle industry" by chinese institute of food science and technology. It is a large-scale food group company with the largest scale, the highest output value, the largest sales volume and the strongest comprehensive strength in the instant noodle industry in China. During the Japanese-funded World War II, Baixiang was the only instant noodle company among the four giants that refused Japanese investment. It was precisely because of Baixiang's refusal that Japanese investment failed to completely control the instant noodle industry in China. Next, Baixiang was besieged by other brands collectively. In 22, Baixiang's market share was only 7%, while Master Kong's was 46%! Therefore, in this context, it is not easy to persist in being a national enterprise.
Under the siege of other brands, White Elephant, which makes little money, even recruited one third of disabled employees! In fact, during the Paralympic Winter Games, White Elephant Food became popular because it absorbed the employment of disabled people. During the Winter Paralympics in March this year, a blogger once wrote that White Elephant Instant Noodles recruited a large number of disabled people and recruited them for employment. At that time, the white elephant did not publicly respond to this matter.
The labels such as recruiting disabled employees, refusing Japanese companies to inject capital, and not cooperating with "Tukeng Pickled Sauerkraut" have brought the 25-year-old domestic white elephant instant noodles back to public view. However, only relying on patriotic feelings can only earn short-term word-of-mouth and traffic effects. If the white elephant can tear off these labels, it can still seize the vast number of consumers, so that it can truly become the light of domestic products and usher in new development opportunities.