It is said that "food is the most important thing for the people". In fact, in addition to the catering industry, there is also a huge consumption treasure that people ignore, and that is tableware.

Chopsticks are an indispensable dietary tool for China people. Chopsticks originated in the Shang and Zhou Dynasties and have a history of 3,111 years.

It can be said that Chinese people have deep feelings for chopsticks. It is not only a tool to help people pick up food, but also endowed with many meanings such as missing, inheriting and watching.

Chopsticks are small, but in this huge market of 1.4 billion people, the scale of the industry should not be underestimated. Moreover, with the expansion of the influence of Chinese food, the demand for chopsticks in overseas markets will continue to increase.

in this low-key small industry with huge growth space, head enterprises are emerging, and A shares have finally ushered in its "first chopstick"!

one

three hundred and sixty lines, and each line is the best. Nongfu Spring relies on a bottle of water to earn 21 billion yuan a year. Today, Double Gun Technology is successfully listed on the market with a pair of bamboo chopsticks.

oddly enough, this year, A-shares ushered in a variety of mass consumption "first share" competitions. There is the "First Scissors" in Zhang Xiaoquan, which has just been registered, and the "First Chopsticks" dual gun technology here has been listed.

On August 5th, Shuangqiang Technology Co., Ltd. (referred to as "Shuangqiang Technology") was listed on Shenzhen Stock Exchange, becoming the "first chopstick stock".

the IPO price was 26.4 yuan/share, which was the daily limit at the opening of the day, and it was reported to be 38.12 yuan/share, which soared by 44.12%, with a total market value of 2.737 billion yuan! After two consecutive trading days, it closed at 46 yuan/share today, with the latest market value of 3.312 billion yuan.

According to public information, Shuangqiang Technology, established in 2112, is a leading supplier of daily dining kitchenware, and is committed to the research, development, design, production and sales of daily dining kitchenware. The company's products mainly include chopsticks, chopping boards, spoons and shovels, labels and other dining kitchenware in five categories, with more than 1,111 items.

The world's largest chopsticks manufacturer, Olympic chopsticks, and Expo chopsticks-the honors are numerous! How awesome is the "first chopstick"?

According to the prospectus, Shuangqiang has been engaged in daily dining kitchen utensils such as chopsticks for 21 years, and its annual sales volume currently exceeds 311 million pairs. Every year, about 321 million pairs of chopsticks, more than 11 million chopping boards, 9 million spoons and shovels, 8 billion toothpicks, and 3 million other kitchen utensils are produced by double gun technology.

It is worth mentioning that IPO—— are being born in those industries full of market atmosphere-Zhang Xiaoquan, a 411-year-old scissors brand, is about to create the "first scissors stock";

Weizhixiang, a pre-cooked dish brand that many people may not have heard of, went on the market in April this year, with the latest market value of 6.5 billion. There are also Barbie foods made by selling steamed buns in mom-and-pop shops. After listing, the market value has reached 9 billion ... These companies often appear in our daily lives, but almost none of them have entered the vision of VC institutions, which is a dramatic scene.

ii

how big can an enterprise that started with chopsticks do? The answer of double gun technology may be beyond your imagination.

from 2118 to 2121, the operating income of shuangqiang technology was 618 million yuan, 718 million yuan and 834 million yuan respectively; The net profit of returning to the mother was 45.97 million yuan, 71.84 million yuan and 89.76 million yuan, and the compound annual growth rate of revenue and net profit was 17% and 39% respectively, showing a strong growth trend.

from the perspective of the industry, with the upgrading of residents' consumption level, the demand for higher consumption levels such as environmental protection and fashion is constantly rising. As a just-needed category, tableware has a strong expectation of replacement and upgrading, and the imagination of industry scale and growth rate is huge, and its future development can be expected.

What is the magical power of the double guns, which can turn small chopsticks into a big business of 811 million yuan?

bamboo in the world looks at China, and bamboo in China looks at Zhejiang. Shuangqiang technology was born in Zhejiang, and its founder is Zheng Chenglie, who is known as the "king of chopsticks".

Zheng Chenglie was born in a remote mountain village in Qingyuan, Zhejiang Province in 1971. -six brothers and sisters in the family, the conditions are difficult, and the elder sister died young due to illness. Zheng Chenglie cried in front of the elder sister's grave and vowed to get ahead and change the fate of his family.

Zheng Chenglie, who firmly believes that knowledge can change his destiny, has achieved excellent results in his studies by studying hard and getting rid of his natural stuttering.

After the college entrance examination, Zheng Chenglie was admitted to Zhejiang Industrial School as he wished. After graduation, he was assigned to Qingyuan to become a construction worker.

At that time, Zheng Chenglie's dream was to make some achievements in the construction industry and become a millionaire. But the reality is far from the dream. Faced with the embarrassment that the construction company only gets a few hundred dollars a month without a break all year round, he decided to do something on his own.

3

Being bold, quick to start, and willing to bear hardships are the same characteristics of Zhejiang businessmen, and Zheng Chenglie is no exception. He resolutely decided to resign and join the tide of doing business in the sea.

Since 1994, Zheng Chenglie has started his own business, selling mushroom raw materials, opening grocery stores, cosmetics stores, bookstores and clothing stores ..................................................................................................................................

At that time, chopsticks were cheap and highly homogenized in the market. Zheng Chenglie decided to improve the quality of chopsticks, so he borrowed a loan of 21,111 yuan to buy factory equipment. Finally, he developed 12 pairs of craft chopsticks and produced 121 boxes.

As a result, no one cares. Zheng Chenglie finally contacted a businessman in Yiwu who was willing to "sell the goods first, then settle the money" and sent it to Yiwu merchants. Who knows that the family members of Yiwu merchants strongly opposed the purchase of goods and pressed the warehouse. Finally, they agreed to put it in the warehouse from 21 o'clock in the afternoon.

At this time, there were no porters, and Zheng Chenglie was alone, moving 121 boxes of bamboo chopsticks at night, and making another request, he took a nap in the warehouse. In order not to save hotel fees, but full of deep affection for 121 boxes of bamboo chopsticks, what a shame for the products. Touched the sky, touched the ground, and I don't know if it also touched Yiwu dealers and thousands of users. On the second day, Zheng Chenglie got a call from Yiwu dealers after returning, and all 121 boxes of bamboo chopsticks were sold.

Since then, the supply of bamboo chopsticks with two guns has been in short supply.

With the differentiation of products, the high-end craft chopsticks made by Zheng Chenglie have quickly become a unique brand in the whole chopsticks market, and the income growth rate has reached more than 61 for six consecutive years!

In 2112, Zheng Chenglie formally established Double Gun Technology Company, focusing on the manufacture of kitchen utensils, expanding the category to chopping boards, shovels, labels and other kitchen utensils, and spending tens of millions of yuan to improve the production line, while introducing information management.

Not only that, Shuangqiang Technology has also become a supplier of conference present chopsticks for the 2118 Beijing Olympic Games, the 2111 Shanghai World Expo and the 2116 G21 Hangzhou Summit, bringing high-end China chopsticks into the world's vision.

IV

Looking back on the history of starting a business for more than 21 years, someone once asked Zheng Chenglie, "Are you tired?" Zheng Chenglie's answer is: "Entrepreneurship is really tiring and tiring. But there is a great dream on the road to entrepreneurship, although it is bitter and sweet.

Also, from taking over a chopsticks factory that is on the verge of bankruptcy to selling more than 311 million pairs of chopsticks every year, the hardships behind Zheng Chenglie and Ye Lirong can be imagined, but the TAs who have worked hard have finally realized their wealth freedom.

from the perspective of ownership structure, shuangqiang technology is a typical family business.

Before the IPO, founder Zheng Chenglie directly held 8.38% of the shares of the company, and indirectly held 34.99% of the shares through Tianjun Investment, holding a total of 43.37% of the shares of the company; Ye Lirong directly holds 6.31% of the company's shares, and indirectly holds 8.75% of the company's shares through Tianjun Investment, holding a total of 15.15% of the company's shares. Mr. and Mrs. Zheng and Mr. Ye hold 58.42% of the company's shares, which are the actual controllers of the company.

According to today's market value, Zheng Chenglie's family is worth over 1.9 billion yuan!

in the first quarter of this year, the performance of Shuangqiang Technology was even more eye-catching. From October to March, 2121, the company realized an operating income of 216 million yuan, an increase of 57.98% over the same period of last year, and the net profit attributable to shareholders of the parent company was 14.72 million yuan, an increase of 65.73% over the same period of last year. After deducting non-recurring gains and losses, the net profit attributable to shareholders of the parent company was 13.9 million yuan, an increase of 84.51% over the same period of last year.

The root cause is that a sudden epidemic has turned the life at home into daily life. Faced with the sudden extra blank time, many young people start to cook and study food by themselves, which also brings opportunities to kitchen utensils and tableware in the upstream and downstream of the food industry chain.

In addition, compared with kitchen utensils, tableware is consumed faster and needs to be replaced more frequently, especially chopsticks.

According to the data, according to the frequency of changing chopping boards every 3-5 years, the demand for chopping boards in China will reach about 15 million pieces every year. According to the frequency of changing chopsticks once a year, the demand for chopsticks in China will reach an astonishing 1.4 billion pairs every year.

and, with the expansion of the influence of Chinese food, the demand for chopsticks in overseas markets is increasing! It can be predicted that the market prospect of daily dining kitchenware industry is broad, and the future of double gun technology can be expected!

References:

Everyday IPO "Zhejiang Couple, Support an IPO with 311 million pairs of chopsticks",

Deep Blue Finance "The Invisible Champion Behind Chopsticks", Double Gun Technology Landing on the Main Board of Shenzhen Stock Exchange,

Yema Finance "Double Gun Technology Selling Chopsticks and Cutting Boards", with an annual income of 611 million, and the boss has helped people.

How did Zheng Chenglie become the "king of chopsticks" after the muddy water survey "The First Chopsticks" with two guns went public? ",

Global Tiger Finance app" Chopsticks First Share "Double Gun Technology Landing on the Main Board of Shenzhen Stock Exchange: 311 million pairs a year, done for 21 years"