The following methods can be used to promote food festival activities through new media channels:

1. Social media promotion: create account numbers or labels related to activities on social media platforms such as WeChat, Weibo, Instagram and Tik Tok, and publish attractive contents about food festival activities, such as introduction, participation methods and prizes. Attract users' attention and share through beautiful pictures, interesting videos and valuable information.

2. video marketing: making and publishing video content related to food festival activities, such as event preview, dish display, chef sharing, etc. It can be published on YouTube, Tik Tok, Aauto Quicker and other video sharing platforms, and promoted through social media platforms to attract users to watch and participate.

3. Community interaction: use Zhihu, Quora and other professional community platforms to answer questions about food festival activities and provide valuable information on food culture and menu sharing. Interact with users, establish a professional image, increase the awareness and influence of activities, and guide users to participate in activities.

4. wechat WeChat official account and subscription number: publish relevant contents of food festival activities on wechat WeChat official account and subscription number, including activity rules, participation methods, lottery information, etc. Attract users' attention and participation by providing valuable information, recipe sharing and user stories, and strengthen interaction with users.

5. cooperation with the take-away platform: cooperate with the take-away platform to publish the preferential information of food festival activities, recommendations of special dishes and other contents on the platform, and guide users to place orders to participate in the activities. Make use of the broad user base and strong promotion ability of the take-away platform to increase the exposure and participation of the event.

6. food review platform: publish information such as the introduction and participation methods of the event on food review platforms such as public comments and restaurant merchant platforms, and reply to users' comments and questions. Provide word-of-mouth marketing to increase the visibility and participation of activities.

7. integrate online and offline publicity: combine offline activity publicity with online new media channels through store publicity, posters and leaflets. Guide customers to participate in activities by scanning QR codes, visiting websites and paying attention to social media accounts, and provide exclusive offers or gifts.

the most important thing is to ensure that the content is interesting, useful and eye-catching, and use the unique tags and keywords related to food festival activities to continuously push the activity information, and actively interact with users to improve their enthusiasm for participation and sharing.