The logo of Qianwan Internet Celebrity, who is famous for his pursuit of luxurious life, was criticized by two official media. His apology was full of desire for survival, and he gave up luxury hotels and switched to eating at roadside stalls. Today I am here to tell you about this "rich man" who has the best food but only the most expensive ones. I exchanged identities with the president of Oppo, went to a bathing center renovated with RMB 100 million, stayed at the Oriental Pearl Hotel for RMB 55,000 a night, and ate braised goose head for RMB 2,280 each. Even the bosses in Dubai, who claim to be rich everywhere, dare not let them do this. Big Logo will guide you through places that ordinary people have never eaten or been to.
Recently, an account that looks like a wealthy person has emerged on the Internet, showing a man wearing an orange coat, a backpack, and round-framed glasses, which means that the Internet celebrity's big logo eats Beijing. With its unique video style, the account is popular on the network of high-priced food discovery shops. It only attracts 25 million fans in half a year, and is often spent by thousands of people again and again, making fans never tire of it. "Foodie who wants to be popular" is written on the audio introduction of the big logo. As a Northeastern person, Da Logo is a veritable foodie. Many people have various speculations about his extravagant consumption patterns. They think he is a second-generation rich man with capital behind his operations. Some people say that he is an invisible rich man who comes out to experience life.
In fact, before using the food account, Big Logo was an advertiser working in the advertising circle. Until the short video just appeared, friends around him began to create their own personal accounts. He couldn't help but test the water himself, so he had a big logo among Internet celebrities. This account was initially managed by two people. He and his photographers experimented with a variety of food themes, such as takeout, delivery, online celebrities, and food check-ins. After accumulating a certain number of fans, Big Logo resigned and concentrated on operating the account.
There is no precise positioning and style to open an account, so if the number of fans exceeds 1 million, there will be no fixed fans. As for how to find his own personal recipe, he should also talk about his previous evaluation of food. At the beginning, like other food bloggers, Big Logo ate home-cooked food from cheap restaurants, so his traffic was average. Until the big logo was released for 300 yuan per tael, the Niuniu brand received more than 900,000 positive reviews. This video explosion was purely accidental, because the photographers celebrated their birthdays together, and the video they took by the way did not expect the effect to be surprisingly good, which opened up new ideas for Big Logo's content creation. After various attempts, we determined the design and direction of the newcomer, experienced high-priced food from the perspective of an ordinary person, and made a store evaluation.
Since then, the account "Big Logo Eats Beijing" has officially embarked on the expensive path of eating, drinking, having fun, and shopping in stores. The soaring traffic also proves that the rich-style content positioning and personal design are effective. The most popular video has over 2 million positive reviews. According to Big Logo, the average number of views on the account is around 30 million, with the highest number of views being 90 million. The content positioning of the big logo is very expensive, "Don't buy the right ones, only buy the expensive ones", which satisfies the curiosity of fans, because most people will not eat too expensive things. The video style is inimitable. Experiencing a high-end restaurant is a real reaction from an average person. A word is expensive.
After that, we evaluated the Bulgari Hotel and Oriental Pearl Hotel, which cost 55,000 yuan a night. With this series of reviews, the average number of likes for each video is close to one million, and high consumption is directly proportional to the number of likes. Years of experience in the advertising industry have laid a good foundation for his video creation.
When the big logo appears in the video, there is almost no script preparation, and the lines are all improvised. This is the most authentic evaluation experience. At present, Big Logo operates under a small team model. He does the appearances, editing and filming, and together they plan the business.
Currently, the accounts operated by Guangyin, Gua Gua, and Shou Shou have more than 60 million fans on the three platforms combined. So far, 219 videos have been released, and the number of fan likes has exceeded 200 million, with an average of 870,000 per video. With such magical data, the secret to attracting fans comes from the curiosity of big logos.
Every video of Big Logo is out of curiosity. It not only increases traffic for itself, but also brings visual enjoyment to fans and satisfies their curiosity-seeking mentality. Although the account is "Eat Beijing", the scope of exploring big logo stores is not limited to Beijing, but to check in and eat delicacies from all over the country.