First, the theme of the event: for example (celebrate the Mid-Autumn Festival with two festivals).
Activity time: National Day holiday and Mid-Autumn Festival.
Third, the goal of the activity: to enhance the restaurant's popularity, increase income, carry forward traditional culture, and enhance the feelings between customers and their families.
Four. Activities:
1. Holiday dishes: Introduce menus featuring the Mid-Autumn Festival, such as traditional holiday foods such as moon cakes, zongzi and Osmanthus Jelly, as well as dishes with local characteristics to enrich customers' holiday tables.
2. Family reunion package: Family reunion package is launched, and different specifications of packages are designed according to the number of different family members, so as to encourage family dinners and share family happiness.
3. Interactive games: Interactive games such as solve riddles on the lanterns, paper-cutting and Mid-Autumn quiz will be held in the restaurant to increase the festive atmosphere and let customers feel the charm of traditional culture while enjoying delicious food.
4. Live performance: Invite folk art performers, such as Peking Opera, Pingtan and Sichuan Opera, to bring wonderful live performances to customers and increase the attraction of the restaurant.
5. Holiday gifts: provide customers with holiday gifts, such as moon cakes and sachets. So that customers can not only enjoy food, but also bring blessings and warmth home.
Verb (abbreviation for verb) publicity activities:
1. Online promotion: release event information and special dishes through the official website of the restaurant, official WeChat account, Tik Tok and other platforms to attract customers' attention.
2. Offline publicity: distribute posters and leaflets around the restaurant to expand the influence of the event.
The activity cost budget of intransitive verbs;
Make the corresponding budget according to the activity content, including food production, venue rental, performance guest fees, holiday gift procurement, etc.
Seven. Activity effect evaluation:
Through the income, passenger flow, customer satisfaction and other indicators during the activity, the effect and achievements of the activity are evaluated to provide reference for future activities.