Since May 20 16, with the help of big data analysis in JD.COM, Xijiu has developed sauce red 1952, sauce blue and sauce gold. Among them, Xijiajin is the exclusive product sold in JD.COM. At the same time, the three products developed by JD.COM Big Data grew rapidly, which promoted the overall sales of Xijiu on the platform of JD.COM, accounting for more than 40% of the total products of Xijiu on the platform of JD.COM.