Internet celebrity catering can attract more traffic. Modern people just like Internet celebrities and follow trends.

This is the best of times and the worst of times for the restaurant industry.

On the one hand, it is the power of capital and the progress of Internet technology, and on the other hand, it is the rapid changes in the market and external competitive pressure.

Some brands can rebound quickly in a short period of time, but some brands are quietly closing all stores.

However, the entire restaurant industry is still in a state of prosperity and change.

Internet celebrity store strategies.

First, create explosive products. In June of the first year, Lele Tea launched "Dirty Bags", which became a rapidly rising star in the Internet celebrity world. Every time it was released, it was sold out within three minutes, and within half a year it was sold out.

100,000 units sold.

Through the residual heat of "dirty bags", Lele Tea once again led the trend and launched "Dirty Brown Sugar Tea" with "dirty" elements.

Even if the price has doubled, some people still have to hurry up and queue up to buy.

Many Internet celebrities reduce the barriers for consumers to choose and directly tell consumers what to choose through "hot products".

These "good moods" that don't need to be determined will add points to the product and even offset negative emotions in the queue.

Second, in the "Annual Food Consumption Report", the younger generation has become the main body of catering consumption, with the "90s" and "00s" accounting for half of catering orders.

The phrase "the aroma of wine is not afraid of the depth of the alley" is becoming more and more suitable for the younger generation of consumers. Many young people do not consider taste as the first criterion when choosing a place for dinner.

If A is a little better, the environment is normal, and B is a little better, but the environment is very good.

If they choose, it is estimated that many people will enter B's door.

In fact, only high-value restaurants and dishes are very simple for the convenience of selfies.

If the previous customer satisfaction level consisted of taste + service + environment, now the customer satisfaction level consists of taste + service + environment + social.

While appreciating the taste of the restaurant, while waiting for the likes and opinions in the circle of friends, the satisfaction in the minds of consumers is far greater than the satisfaction on the tip of their tongues.

Nowadays, the value of appearance is the most cost-effective channel for consumers and stimulates consumers' desire to share to improve the brand on the road of grid red.

To improve style, some consumers use certain products to emphasize or enhance their class.

This is why many people like to drink Starbucks. Not only do they like this kind of coffee, but they also like to go to Starbucks and take pictures.

When building Internet celebrity stores, many companies consider the mentality of consumers and create "B weapons" that meet or exceed their living standards.