In p>211, Like Shop opened its first physical store in Rostov, a western Russian city, selling some Korean fashion brands that were not popular.
a year later, they began to research and develop their own brands of clothing, and cooperated with illustrators and designers from different countries to target women who tried to show their unique personalities in their daily lives. At present, 9% of the clothes sold in the store are from its own brand, and another 1% are selected from fashion brand clothes all over the world.
Recently, Like Shop invited Russian architect Eduard Eremchuk to design a new store in Rostov, with a fluffy pink dressing room and bright yellow walls, which can arouse the curiosity of passers-by at the moment of seeing the store.
the bright and eye-catching yellow wall paint at the entrance is the trademark tone of the brand, and it is also intended to echo the brand tonality of Like Shop-"selling clothes with rich colors and bold forms, mainly for young people".
the color of the entrance extends all the way to the first space after entering the store, and it is still light yellow, which is matched with the same color of Forbo Sphera vinyl floor.
Even the matching yellow tables and chairs were designed and sketched by Eduard Eremchuk and hand-made by local craftsmen.
A 4.6*2.6-meter-tall mirror also reflects the yellow color of the room, creating the atmosphere of "infinite yellow space" that designers want.
"This yellow box may remind people who come in to shop of some kind of museum art installation, and I was also inspired by James Turrell." Eduard Eremchuk said. James Turrell, an American contemporary artist, is good at dealing with the relationship between space and light. His works usually use a closed space to surround the viewer to control the degree to which the viewer receives light.
Yellow continued to "spread" to the store space along the two sides of the open porch. When it reached the second space, it was suddenly replaced by a large area of white. With the introduction of a large area of natural light, the space began to become bright and soft, and the low-key white background was more helpful to highlight the eye-catching position of the goods.
In the central area of the white space, two back-to-back dressing rooms are the focus, and the outside is wrapped with thick pink fluffy fabric. According to Eduard Eremchuk, he also designed the dressing room as a sculpture, inspired by Alexander MсQueen's petal dress.
in order to enhance the sculptural feeling of the dressing room, the same Forbo Sphera vinyl floor laid in this space is in a restrained gray and terrazzo style, dotted with purple and orange spots.
No matter the guests look at the round, rectangular or even irregular mirrors on the floor and wall, they can see the pink fluff in the dressing room.
The customized display stand made of translucent rainbow vinyl resin echoes the bold and young brand spirit of Like Shop.
(Source: Curiosity Daily, Hu Ying)
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