Vanke's precious living quality copy uses the method of brand personalization of resource splitting and reorganization. According to the relevant information of the inquiry, Wanda cherishes the operation concept of living quality copywriting products, which belongs to the concept of resource splitting and reorganization, and is very worth learning. It is helpful to split the original similar products and recombine them in different categories to apply to more users, and to promote sales in a small package mode. These settings are all conducive to product operation.