Introduction: How to write a shooting copy?

Copywriting is different from the way designers use pictures or other means of expression. It is a process of expression, development, and deepening that follows advertising creativity. It mostly exists in advertising companies, corporate publicity, news planning, etc.

Let’s take a look at the relevant content I have compiled for you below.

(Video process: First, the storyline is introduced, explaining what the customer's needs are and why they want to go to Lawrence. The sound uses the live sound. → The scene where the protagonist arrives in Lawrence, the sound uses the live sound. → Introduction of Lawrence: the scene is shot in the Lawrence factory

The environment and store decoration are dubbed. →Story: Sales receive customers and use live sound. →Interview →Story: The story character chooses the door lock and then visits other products in the store. →The shooting has a sense of design.

For other products, the voices are dubbed. →Interview→End of the story: The protagonist purchased a few more products in the store and left with satisfaction) 1: The story opens with a person sneaking outside the door of a resident in a residential building.

Di Zai looked around, then quickly walked outside a certain door after confirming the situation, quickly flipped the tools in his hand, opened the door and entered the house.

Not long after, the man came out, glanced around a few times and planned to leave.

However, he walked a few steps and then turned back, took out a pen and a sticky note from his bag, wrote something, then put it on the door panel, turned around and left quickly.

(Camera switch) A couple went home chatting and walked to the door of the house just now. They found that their door was unlocked, and there was a note on the door saying: Go get a better door lock. This

The door lock opens too easily.

(Close-up of the note) The couple was very anxious and rushed into the house immediately. They found that the things in the house had been messed up and had been visited by thieves.

The two of them checked the theft situation at home in a depressed mood, and discussed how to deal with it in the future. After a while, their home was visited by a thief again.

There is still a note on the door saying: Because I couldn’t pry open the door of the house opposite, I came to visit your house again.

This time the couple really had to laugh and cry. The husband said: "Fortunately, we took good measures last time and didn't lose anything valuable this time." Wife: "This is not a solution. We reported the crime and no news was found. Still

Let’s change the door lock first. How about I go to the neighbor across the street and ask them where they bought their door?” Husband: “Okay, you can go over and ask.” The wife learned about Lawrence Company while chatting with the neighbor and decided to go there.

Select door lock products and decide to replace bathroom products along with it.

The scene switches to them going to Lawrence. 2: The protagonist arrives at the store. The scene: the protagonist of the plot goes to Lawrence's store, and takes photos of the store environment and close-ups of products, showing Lawrence's professionalism in the field of engineering hardware.

Sound: Live sound Three: Dubbing introduces Lawrence’s introduction Picture: Factory environment and internal environment shots from outside to inside.

?When the dubbing mentions the business scope of "bathroom hardware accessories, hinges, door tops, stainless steel handles, door locks", etc., give some close-ups to these mentioned products. Voice: (dubbing) RONESS Lawrence originated in 1873 Germany

Industrial family.

Over the past hundred years, after historical accumulation, craftsmanship and art have been organically combined to create the "RONESS Lawrence fine hardware family".

The company's factory is located in Chancheng District, Foshan. It currently specializes in manufacturing bathroom hardware accessories, hinges, door suction tops, stainless steel handles, door locks, and engineering decoration matching custom hardware.

Four: Story Screen Screen: The story character tells the sales representative that he needs to choose a door lock.

The camera shows the conversation between the characters in the story and the sales representative, the door lock selection, and the close-up of the product. Voice: (live sound) Sales representative: Hello, how can I help you?

Story character: Our door lock is broken and we need to choose a better quality door lock.