2, the region is king, can deepen and penetrate the local market, can use multi-brand combination. The deeper the localization, the lower the management cost.
3. The core of chain restaurants is not "creativity, experience, marketing, space, taste, service, etc." It is to create a "sense of security" for consumers, and a sense of security is stability.
At present, the catering market is full of flowers, which is extremely chaotic. Now is not a good stage to build a brand, but a stage to build a model and team and quickly accumulate funds.
5. Making a strategy is to find your own genes and operate according to your core competitive advantage.
6. Ownership structure and distribution mechanism are the core guarantee for the company's long-term stable development. Foreign enterprises pay attention to system management, but China catering enterprises pay more attention to humanity and create a culture with temperature.
7. At present, catering enterprises pay special attention to the pre-brand planning and design, but ignore the more important "brand management". For catering brands that start to operate as companies, it is suggested that the annual budget should be 0%-2% of the annual turnover of 65,438+,and brand management will become one of the most important tasks in the operation of catering enterprises.
8, do mass catering must be light investment, a restaurant is not an art gallery, do 80 points of decoration, every time behind the pursuit of perfection is more investment, spend money on more valuable places for consumers.
9. Joining and joint venture mode will become an important operation mode for the development of big-meal enterprises, and single-store accurate small-scale crowdfunding will become the best business strategy for store operation.
10, big stores realize the sense of scene experience, and small stores realize convenient scale. The two still coexist, but the product positioning and structure will be refined and specialized.