Fan Deng Reading's goal is to "help those who have no time to read, don't know what books to read, and have low reading efficiency to absorb the essence of 50 books every year", and its mission is to "help 300 million Chinese people develop reading habits".

"Every more person reading, there will be more peace" is the corporate vision?

Fan Deng Reading has always taken "relaxed, friendly and inspiring" as its brand content values, and brought inspiring content to users in a relaxed form and friendly attitude.