One of the ten prospects for the future development of the catering industry: Take the road of high-quality and efficient fast food. Mr. Qian Xuesen, a famous Chinese scientist, once proposed that fast food centers should be established in some big cities in my country to use the high efficiency and low cost of large-scale operations. Meet the dietary needs of the masses, accelerate the pace of socialization of housework, and promote the development of our country's economy.

Second: Put more emphasis on the sentiment and atmosphere of the marketing environment. Consumers in modern society require that the eating environment be "scenario-based" and "emotional" so that they can better meet their emotional needs.

From the gourmet environment to the romantic shop names and dish names, you can enjoy the elegance of the ancient times and the warm harmony of people while you are feasting.

Third: Ecological agriculture, green food, and health care environment will be paid more attention to. As people are increasingly concerned about environmental pollution, ecological balance, their own health and other issues, pollution-free, pollution-free green food and health food will be favored.

welcomed by consumers.

Many catering companies use this to promote healthy recipes, introduce health information, provide health facilities, and create a healthy environment.

The health-care effects of medicated diet have been recognized by more and more people.

Vegetables and fruits rich in high fiber, and wild vegetables that are pollution-free and nutritious are increasingly accounting for an increasing share of restaurant dishes.

Fourth: Pay attention to personalized, characteristic, and visual services. Provide targeted services based on specific consumption scenarios, consumption time, and consumption objects, and accordingly create a corporate image that meets customer requirements and can satisfy people's identity needs.

The pursuit of status and other aspects can give people a sense of pride, or give them a source of conversation and experience.

Fifth: Pay attention to people's needs in emotional life, social activities, etc. In recent years, a so-called "sensational" marketing method has emerged in society, which is to stimulate and mobilize people's emotions through various measures and activities to achieve the purpose of promotion.

.

Many catering companies stimulate people's desire to consume by strengthening family reunions, gatherings of friends, affection between parents and children, affection between brothers and sisters, affection between fellow villagers and classmates, etc.

Sixth: Novelty and entertainment As long as it can give people a sense of freshness, it can have a huge appeal to consumers.

There is a McDonald's fast food restaurant in Los Angeles. The seats are designed like a spaceship. As long as you look straight ahead, you can see a one-meter-square screen. Once it is full, the room will darken, and then an announcer will come.

The voice said, "The spaceship is about to be launched." At the same time, the chair automatically tilted backwards, and various scenes in the universe were displayed on the screen. The climax lasted for eight minutes. Customers could experience space travel while eating hamburgers.

In addition, the combination of the catering industry and the entertainment industry is a common phenomenon. Some invite crosstalk actors to tell crosstalk and jokes in restaurants. In short, they are trying their best to make customers eat happily, eat happily, and eat with joy.

Seventh: Pay attention to customers’ demand for information. People’s demand for information is becoming increasingly strong. Therefore, some catering companies at home and abroad have opened various information restaurants to provide unique information services to attract customers and promote

Sales of catering products.

Such as "news morning tea" and stock market quotation services.

Eighth: Pay attention to people's pursuit of cultural knowledge. Some restaurants respond to this need and provide newspapers, magazines, books, etc. in the restaurant for guests to read at will.

Some also hold various lectures, study classes, cultural salons and other activities.

Some regularly publish blackboard newspapers and printed matter on nutrition, health care, medical knowledge, etc.

Some restaurants are like small exhibition halls, each displaying a variety of related items with different themes, from which customers can obtain a lot of useful knowledge.

There is a book-donating restaurant in Connecticut, USA. Customers can not only eat and read here, but even get books as gifts from the boss. Although his food is first-class, many customers are not interested in drinking, but in drinking.

I fell in love with his book.

No. 9: Pay attention to cultural taste in marketing elements. Chen Jing, the owner of Taipei's "Cha Yujiu Restaurant", calls himself a "Jin Yong fan". He used several delicacies described in Jin Yong's martial arts novel "The Legend of the Condor Heroes", such as

"Three Friends Platter in the Cold Season", "Twenty-Four Bridges on a Moonlit Night", "Jade Flute and Huai Family Listening to Falling Plum Blossoms", "A Gentleman's Soup of Frustrated Heart" and "Old Method Knocked Lamb Belly Pot" are grandly launched for the public.

Mr. Chen Jing claimed that the unconstrained imagination in martial arts novels can give dishes more flexibility.

” No. 10: Catering to urban fashion and lifestyle. In recent years, in London, Paris, San Francisco, Hong Kong, Singapore, Bangkok and many other places, computer bars have been popping up, becoming a place for the new trendy people to feel the pulse of the times and

A new place to guide lifestyle. The tables in the computer bar are equipped with computers, and the dining table is also specially made. A dining table consists of two high and low table tops, one table top is used to place food and drinks, and the other table table is used to place food and drinks.

Place computers, keyboards, mice, etc. The computers in the bar are internally networked, so customers can sit at the table and communicate "silently" with their neighbors through the computer.