Cover planning of the promotion manual: you can pay attention to the planning skills such as cover planning style, color and block division; Clarify the publicity subject and choose the appropriate page planning style; Exquisite planning attracts people with beauty, innovation and exquisite surface planning.

The following are three elements of the album cover design shared by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.):

1, clarify the publicity theme.

The main function of the brochure is publicity, so its planning work should not only simply pursue beauty, but also consider its practical value. As the first thing the reader sees, the cover should remind the reader what the main body of this manual is, such as the name of the enterprise or institution.

Zhonghui Design Original Album Design

Step 2 choose the right style

The brochure is a business brochure, and its cover style should be consistent with the content, so as to make the brochure more harmonious and beautiful. In the choice of styles, we should combine the theme of publicity. For example, most company brochures are concise and generous, but food brochures are more common and lively.

3. Exquisite planning

The cover of the brochure should be carefully designed and beautifully made, so as to attract readers' attention and achieve the publicity effect we need. The planning of the cover should be novel and unique, and it should be exquisite and beautiful in terms of documents, illustrations and typesetting.