1, time period selection
1) Remember the important time nodes: 7-8 am, noon 12 pm-13: 30 pm and 2 1 pm to 22: 30 pm. These three periods are the peak periods for people to brush their circle of friends, and the exposure rate and arrival rate are much higher than other periods.
Considering the customer's meal time, you can also choose to publish it at 1 1 ~ 12, 5~7 pm and other dining points.
2) Pay attention to the content selection in different time periods: the status of customers in different time periods is different. Getting up early is suitable for sending some inspirational chicken soup to highlight the brand design of the restaurant; The menu map of the restaurant can arouse customers' appetite; In the afternoon, you can send a recent store marketing activity to send benefits to customers; In the middle of the night, I sent a few tempting food pictures "revenge on society", which made customers toss and turn and made it difficult to sleep. I can't wait to place an order at once. ......
2. Writing skills
1) When publishing a circle of friends, be careful not to exceed 140 words. About 6 lines, after which the system will crash by default. Fans can only see the first line, and then they need to click again to see everything. Such a small action will lose at least 50% users.
If there are too many words, I suggest you compress and simplify them, or put some words in the comments section.
2) Always answer in a unified way. Don't answer alone. Ask yourself and answer yourself. When a customer leaves a message in the comment area, we can choose a unified reply. It can not only show the content to other customers, but also create a very hot atmosphere. For example, you can post event information here:
"There are too many people asking. I am here to give you a unified reply. I'll give you a 50% discount when I enter the store this week. No.30 Wangjing Street, Chaoyang District. Thank you for your support. "
Whether many people ask it or not, it is a good place for businesses to advertise. Especially after returning to work, we should ask ourselves and answer ourselves.
Finally, it is suggested that all bosses use memos or notepads for typesetting before publishing, and do not edit directly in WeChat to avoid typos or mistakes.
3, photo publishing skills
1) Don't send 5, 7 or 8 pictures to a circle of friends. This kind of monitor is chipped and looks unsightly. When you meet an obsessive-compulsive customer, you may even cross it directly, which will inevitably reduce the click-through rate.
2) Use the location in Figure 5 to send marketing information. As the "C position" of Jiugongge, it can attract friends' attention. Therefore, bosses can put the QR code of ordering food or the QR code of restaurant public comment here to effectively improve the conversion.
3) Regularly post wonderful comments or dialogue screenshots of diehard fans. Showing the highlights of the restaurant will help attract new customers. It is more convincing to say the evaluation from the customer's mouth, which is conducive to the word-of-mouth communication of the restaurant.
Please pay attention to hide the customer's avatar and nickname when publishing.
4) When releasing photos of dishes, attention should also be paid to beauty and clarity. Poke here to learn how to take pictures.
4. Personality skills
1) Enhance interaction. Increase user activity by asking questions or testing content.
Let's take a look at this boss. Let friends praise and cheer before returning to work, which can not only test customers' intentions, but also remind customers that the shop is about to resume work.
The response rate of customers to questions will naturally be higher, and the memories generated after interaction will inevitably be stronger. So in the near future, you can send more user surveys in your circle of friends, such as:
"What security services do you want the mall to provide?"
"Which dish do you want to eat most after returning to work?"
"What do you think of the two bags which is better? Welcome to vote in the comment area. "
2) Create a personality orientation.
Bosses must have noticed that there is often a line of fine print at the bottom of the picture, such as Beijing. The same (Wangjing Cai Hua Store). Creating a personalized "geographical location" can enhance customers' memory points, and at the same time directly guide customers to visit, thus directly increasing store turnover.
So how to create a unique personalized location?
Brand name is necessary, so that friends can click on the position below the picture to enter our public comment page and learn about the store address, contact information, comments and evaluations, thus improving the store conversion rate.
Add a personalized brand, and enter a non-existent place in the search field of "Search nearby places", for example, buy one get one free for Ouba fried chicken. After entering, the system will remind you that "your location was not found", and then fill in the relevant information. After using this skill, you can market once every time you send a circle of friends, and at the same time, you can encourage customers to help you send a circle of friends for promotion.
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