The autumn wind is blowing, the summer heat is gone, and the coolness brought by the change of seasons is really pleasant.

(Of course the happiest thing is the 3-day Mid-Autumn Festival holiday and the 7-day National Day holiday.) The Mid-Autumn Festival is approaching, people and the moon are reunited, and mooncakes are indispensable as companions. For foodies from all walks of life, the Mid-Autumn Festival may be better known as "mooncakes".

Festival".

As a traditional Chinese delicacy, mooncakes can be traced back to the Tang Dynasty and became widely popular during the Ming Dynasty.

Now it has gradually developed into a more social product, so appearance has become more and more important.

Today, I will take stock of this year’s nationally trendy mooncakes for all the face-conscious foodies.

What is "national tide"?

Guochao is "national style + trend", which combines traditional cultural elements with modern products through creativity, and is very popular among young people.

The Forbidden City × Daoxiangcun The Forbidden City has really changed a lot in recent years.

It sold a lot of tape, a lot of folding fans, a lot of lipstick, and emptied the piggy banks of countless young people.

The steady and serious old man who had guarded the Forbidden City for 600 years has disappeared. Now he has transformed into a fashionista.

When it comes to representatives of the cross-border national trend, the Forbidden City is ranked second and no one dares to be ranked first.

No, once again something has happened with mooncakes. The Forbidden City, a super cultural and creative IP, has teamed up with the time-honored brand Daoxiang Village to launch a Mid-Autumn Festival limited edition mooncake with the theme "Autumn Light Is Full of Poetry".

The first batch of mooncakes sold out quickly as soon as they were put on the shelves, which is amazing.

The creation of this mooncake is inspired by the poetry and ink inscribed by Emperor Qianlong of the Qing Dynasty, with Xuan ink as the main tone.

Following the traditional concept of five colors, there are five colors: green, red, dark, yellow, and white. There are four flavors: white lotus egg yolk, brown rice matcha, Shanghai style custard, and red wine cranberry.

The relief pattern on the cake crust was specially designed by Mr. Wu Jiangzhong, a representative inheritor of Jingdezhen’s handmade porcelain skills. It is unique and hand-polished.

The theme of the mooncakes, "autumn light is full of poetry to the eyes," is also very elegant, with a literati elegance and a pleasant taste.

But here comes the question, do you dare to eat mooncakes as dark as ink?

Bestore × Dunhuang Museum During the 2019 Mid-Autumn Festival, Bestore and Dunhuang Museum jointly launched mooncakes with the theme of "Beautiful Moon on Good Days, Tide Gifts in Dunhuang", and promised to donate one yuan to the China Dunhuang Grottoes Conservation Research Association for every box of mooncakes sold.

, used for the protection of Dunhuang Grottoes.

"E-commerce + public welfare", this wave of fame and fortune is really impressive, and it actively responds to the national cultural policy of "protecting and supporting Dunhuang culture and protecting our national quintessence".

We also specially invited more than ten art masters from all over the country to go deep into the hinterland of the Dunhuang desert and create a giant relief sand painting with great concentration.

The outer box is fashionable Tiffany blue, and the inner box has various fancy caisson patterns. The Dunhuang caisson pattern is square on the outside and round on the inside, which symbolizes the reunion of the whole family.

The corners of the gift box are also embellished with a mysterious three-eared rabbit pattern, which symbolizes good luck in the past, present and future, which shows the thoughtfulness of the design.

The body of the cake is firm and plump. It is divided into six flavors: taro paste mochi, refreshing custard, green pomelo, egg yolk and white lotus paste, amber longjing, and tangerine peel bean paste. Traditional techniques are used to recreate the trendy mooncake.

The ancient and mysterious Dunhuang Feitian and the breathtaking nine-color deer make mooncakes more innovative.

Protect Dunhuang for thousands of years and stick to one side for reunion.

Would you like to pick a mooncake with this design concept?

Three Squirrels × Four Elites in Literature and History When it comes to being the leader in the snack industry, BESTORE is causing trouble, how can the Three Squirrels lag behind?

Inspired by the popular variety show "This is Street Dance", the three squirrels called this year's mooncake theme "This is Mooncake", and the text design is similar to "This is Street Dance", which is really trendy and classic.

In terms of exploring cultural connotations, Three Squirrels "invited" Confucius, Li Bai, Li Qingzhao, and Su Shi to endorse the national style mooncakes. With these four talented literary and historical figures in charge, they also launched a fan vote, which saves money and is topical.

There is no one left to operate.

Let's just talk about Su Shi. As a poet and a food connoisseur, he could write several pages of articles about "Mid-Autumn Festival" and "mooncakes".

"I wish you a long life, thousands of miles away from me" can be said to be a household name.

As a gourmet, Su Shi is also extremely authentic. His Huangzhou pork, Lingnan lychees, and Hainan oysters are each more famous than the other.

As a cultural specialty of Hubei region, Dongpo cake seems to be a bit niche.

"Small cakes are like chewing the moon, with crispy and sweet fillings in the middle." Although the real term mooncake did not appear until "Mengliang Lu" in the Southern Song Dynasty, the custom of eating small cakes with fillings began in the Tang and Song Dynasties.

"I am Su Shi, a veteran foodie. Because of Mercury retrograde, I was demoted and demoted. Although it was so miserable, I was lucky to have delicious food to accompany me." Su Shi is the perfect spokesperson.

Traveling around, eating cakes, and sipping sweet-scented osmanthus wine.

“Mooncakes that are girly and cute, I can eat 6 of them in one sitting!” (Su Shi’s proud face) Nanjing Museum

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