12.2 billion yuan coupons were issued, and the Beijing consumption season was launched on June 6th.
In order to promote consumption recovery, improve residents' willingness and ability to consume, various measures were taken to expand consumption and stimulate new consumption demand. On June 6th, the "Beijing Consumption Season" with the theme of "Taste Consumption, Life of Beijing Faner" will be officially launched. At present, more than 4 key activities have been organized and 12.2 billion yuan of coupons have been issued.
after the official launch of Beijing consumption season on June 6th, it will last until the "Eleventh Golden Week", during which six activities will be carried out, covering ten fields, including more than 2 key activities such as "Beijing Night", "Beijing Voucher", "Beijing Taste" and "Beijing Hyun".
As the opening section of Beijing's consumption season, the Jingcai section will hold a kick-off activity, five press conferences or media briefings, and hundreds of "live broadcast with goods" activities. At 2 o'clock on the evening of June 6, 79 landmarks, business districts and characteristic blocks in the city will light up the night capital at the same time, create a consumption atmosphere and help Beijing's consumption season activities.
as a heavyweight sector in Beijing's consumption season, the "Beijing coupon" sector will adopt the mode of 2.2 billion government and enterprise coupons and 1 billion platform coupons to benefit consumers.
Liu Meiying, spokesperson of Beijing Municipal Bureau of Commerce
This time, the government will give some money, the platform will make up a little bit, and then the enterprise will make some concessions, so as to achieve the power of the three parties to incite the issuance of our coupons. Consumer vouchers are mainly collected through JD.COM's APP, which can be used in our restaurants, shopping places, such as department stores, and some of our smart products, including online and offline, to buy corresponding goods temporarily for verification. This time, we call it "1 billion coupons", including the government and urban areas, as well as our platform and enterprises.
these include special coupons for consumers in Beijing, coupons for smart products, and special coupons for urban and rural poor groups, poor families and low-income families, community workers, front-line medical staff and other groups. The first batch of special coupons and smart product coupons will be collected from JD.COM APP at 1: am on June 6th (appointments can be made from : on June 5th).
Special coupons can be used when participating in the offline store consumption of merchants in the catering and shopping fields in Beijing. In June, * * * distributed four batches, the first batch of 2 million were distributed at 1: on June 6, and the remaining three batches were June 13, June 2 and June 27 respectively. The total value of each card package in 6 yuan includes: 1 coupon full of 5 yuan minus 1 yuan; 1 coupon for 1 yuan minus 2 yuan; One coupon for 2 yuan minus 3 yuan, each coupon is valid for 14 days. Consumers can also enjoy the 1:1 preferential ratio of merchants when paying.
smart product coupons include online coupons and offline coupons. It can be used when purchasing 31 types of designated smart goods in 7 first-time participating physical stores. In June, * * * distributed two batches, the first batch was distributed at 1: on June 6, and the second batch was distributed on June 18. If a single order is over 2 yuan, the subsidy is 1%, and the maximum subsidy is 4 yuan.
In addition, some payment platforms, e-commerce platforms and offline entity businesses will also launch "1 billion subsidies" to make profits. The Municipal Bureau of Commerce, together with the Municipal Center for Disease Control and Prevention, has formulated guidelines for the prevention and control of epidemic situation in Beijing's consumption season to promote consumption activities, so as to ensure safety first and prevention and control unabated.
soso, Deputy Director of the Consumption Promotion Department of Beijing Municipal Bureau of Commerce
The Beijing flavor section will launch a special catering promotion once a month with the theme of playing around Beijing cuisine. Jingyun plate will carry out six 1-series activities around the main line of culture, and Beijing coupon plate will carry out a series of activities of "Let the whole people exercise together". At the same time, during the consumption season, each district will carry out a number of special activities, such as "Eating All the Tastes in Dongcheng", "Fengtai Online Cloud Taohao Good Things", "Shijingshan Jingxi Consumer Festival", "Taste Life and Happy Fangshan" and "Happy Tongzhou Shopping".
Liu Meiying, spokesperson of Beijing Municipal Bureau of Commerce
The just-concluded two sessions also specifically pointed out that to promote the recovery of consumption, it is necessary to stimulate the demand for consumption. In fact, it is an important measure to implement the spirit of the two sessions to hold the activities of the consumption season this time to set off the atmosphere of the market where we consume. On the other hand, our consumer market is connected with enterprises at one end and our people at the other. By expanding consumption and stabilizing consumption, we can stabilize our business and stabilize our employment, which is also a good concrete embodiment of our "six stabilities" and "six guarantees".