One is full of creativity, pointing to the creative publicity for the grapes in Turpan made by the public welfare plan "Run Treasure" at present; A full of feelings, pointing all the way, counting the public welfare actions of "Run" from 2114 to 2122. Moved, we suddenly realized that it seems that No.1 has never systematically combed and discussed the topic of "variety public welfare".
is a creative short film "Run, Treasure, Grapes are Ripe in Turpan". At the beginning of the short film, because the grapes in Turpan are ripe, the villagers get together and have a brainstorming sales meeting. Some people propose to buy grapes to send luminous cups, while others propose to dance grape exercises live. At the same time, I suddenly received foreign aid from the "Run" treasure plan: "The treasure plan is coming to help!
Run Jinhua to record the tenth season. We * * * look forward to it ~ Jerry Lee, angelababy, Ryan, Sha Yi, KUN, Bailu, Charlie, Diamond and Dylan. Come and see if there are any white deer you like. It's beautiful, KUN is handsome, and Zhou Shen is witty ~. I won't tell you who's dreaming back.
Corresponding to Running Man of Blue Station is Extreme Challenge by Tomato Station. The first four seasons of "Extreme Picking" have an excellent reputation. They are all recorded in the form of regular guests and flying guests. Unlike the running men's group on Blue Station, all the resident guests of the chicken strip group on Tomato Station are all men, which also gives them the title of men's gang.
compared with the cliff-like decline in the new season of Extreme Pick, although the personnel of Running Man in the seventh season has also changed, his reputation has not declined, but has rebounded to some extent, which is attributed to the program format that Running Man has always adhered to. Their program form has always been a confrontation between resident guests and flying guests, and they will always be divided into two teams to challenge and compete. This setting is easy for the audience to support different teams. It is also easy to drive the audience's emotions.
Moreover, Running Man pays great attention to shaping the characters of the guests, and they will package the guests into a character with distinctive characteristics. For example, Ryan is packaged as a cheetah by the program group. When we mention Ryan, we will think that he is extremely fast, while Michael Chen is packaged as a wise man by the program group. When we mention him, we will think of many strange ideas and methods put forward by Michael Chen. This kind of packaging makes it easy for us to find our favorite guests in the program, and these characters are very lovable, which makes it easy for the audience to feel * * *, which is why the program can last for a long time.
In this action, Zhejiang Satellite TV comprehensively used the mode of live broadcast+short video+variety feature film. Variety feature films are public welfare engines, attracting audiences to pay attention to public welfare live broadcasts through the IP power of "Run"; The live broadcast is the public welfare home, and Turpan grapes are highly recommended to 21 million users in the live broadcast room; Short video is a public welfare node, which is not only the landing point of the last round of public welfare live broadcast, but also the starting point of a new round of public welfare communication.
For example, in the public service live broadcast, the role-playing recommendation mode was adopted for the first time. Jerry Lee, Angelababy, Sha Yi, KUN, Bailu, Charlie, Zhao Lusi and Jiang Dunhao played Niu Mowang, Zi Xia Fairy, Supreme Treasure, Prince Hami Melon, Princess Iron Fan, Sun Wukong, Red Boy and Prince Watermelon respectively, and made grape recommendation in the role setting.
Therefore, the program group first reviewed the unforgettable moment of this season with the audience, and moved together. Then let the guests show their personal talents, some funny and some wonderful. When the popularity of the live broadcast reached the highest value and the atmosphere of the audience was just right, it was not only the welfare of the audience, but also the support for the fruit farmers, which led to the participation of 21 million in the whole network and 43 hot searches.
in it, we also see the value of "variety public welfare", which has stronger connectivity, higher communication and greater social mobilization. It can mobilize more social organizations to join hands with peers, mobilize more ordinary audiences to participate collectively, turn large flow into positive energy, make positive energy into large flow, and maximize "public" so as to maximize "benefit".