Singing folk songs, lighting lanterns, making bacon on the bricks, making white tea, making glutinous rice cakes, and visiting Hongjiaguan during the Spring Festival, Sangzhi County, Zhangjiajie City, Hunan Province is bustling with activity.

In December 2022, a video of Liang Gaowu, deputy secretary of the Sangzhi County Party Committee and county magistrate, calling on Sangzhi wanderers who were abroad to "come home for the New Year if you have money or not" became popular; subsequently, many Sangzhi people working outside People were talking to each other through the air and complained about homesickness. Liang Gaowu appeared at the Sangzhicheng Expressway intersection and lovingly welcomed the wanderer back home with open arms.

At that time, the New Year was approaching, and the warm call from the head of a county comforted many tourists who were still worried about whether they could go home for the New Year this year. It also made Mulberry, the hometown of Marshal He Long and the hometown of folk songs,... Zhi became a hot search topic and became a "warm hometown" that netizens paid attention to.

On New Year's Eve, Liang Gaowu, deputy secretary of the Sangzhi County Party Committee and county magistrate, made oil cakes with local people in the Folk Song Village. The pictures in this article are all from Sangzhi Culture and Tourism.

How is Sang Zhi spending this Spring Festival after becoming an internet celebrity?

On January 25, The Paper learned from the Sangzhi County Government that the county magistrate’s call “called back” nearly 100,000 Sangzhi people to return home for the New Year; January 21-24 , Sangzhi also welcomed more than 70,000 tourists.

The "calling" cannot be empty words

"When I call everyone back to my hometown to celebrate the New Year, it cannot be just an empty word, but to let them return to their hometown safely and smoothly. "Liang Gaowu told The Paper.

The New Year is coming, and with it comes a new wave of people returning home. In order to provide security services for people returning home, Sangzhi County has launched a series of policies, including strengthening epidemic prevention and control services, caring for the lives of needy groups, stabilizing the holiday consumer market, providing entrepreneurship and employment services, and creating a strong holiday atmosphere. sixteen safeguard measures.

The policy document of 16 safeguard measures emphasizes at the beginning, "Treat returnees as relatives, treat the needs of the public as family affairs, serve with heart, protect with emotion, and do it patiently and meticulously" Do a good job in all tasks to ensure that the people have a safe, secure and comfortable year.”

Not only that, Sangzhi County also held free pick-up services for villagers in Guangzhou, where many Sangzhi fellow villagers go out to work. Homecoming activities. Organize "Safety Guardian Volunteers" to carry out the 2023 "Love-filled Journey·Warm Winter Action" Spring Festival travel volunteer service activity. Go deep into crowded places such as the County East Bus Station, High-speed Railway Sangzhi Station, and Expressway Service Areas to provide voluntary consulting services, distribute epidemic prevention and control materials, explain the Spring Festival travel guidebook, carry out emergency and safety knowledge publicity activities, and provide travel guidance, safety consultation, etc. Service, use practical actions to warm the fellow villagers who go home to celebrate the New Year.

Sang Zhi’s New Year Festival was crowded with people.

In order to add more New Year flavor to this Spring Festival, Sangzhi held the 2023 Folk Culture Festival and the 5th Consumption Assistance New Year Goods Festival from January 9th to 20th, with 185 companies or individual traders Settled in. Including Xiangxi bacon, mulberry white tea and other local specialties, various folk snacks, daily necessities and other eight categories, with more than 300 varieties. A batch of special New Year products were also launched on site, raffles and generous gifts were prepared, and a large number of volunteers were recruited to help carry goods and guide shopping. Offline sales were more than 11 million yuan, online sales were more than 2 million yuan, and live broadcast sales were 1.3 million yuan. They mainly sell Xiangxi bacon, mulberry white tea and other local specialties. There were about 100,000 on-site visitors, and offline bookings were about 5 million yuan.

On New Year’s Eve, Liang Gaowu had New Year’s Eve dinner with everyone at Folk Song Village and stayed up late with the New Year.

On the afternoon of January 19, Liang Gaowu met with netizens at the Hongjiaguan tourist area to promote mulberry plants through a live broadcast, and took netizens to enjoy the beautiful scenery and delicious food of mulberry plants "in the cloud". On New Year's Eve, Sangzhi County held the "New Year's Eve in Folk Song Village·2023'Culture Enters Ten Thousand Households - Live Video Broadcast Hometown Year' event". Liang Gaowu also participated in it, making glutinous rice cakes, singing folk songs, boiling white tea, and cooking it himself I cooked a stir-fried mulberry bacon and celebrated the New Year together with nearly 2,000 people at the scene.

Welcome 70,000 tourists in 4 days

He Long’s former residence, Jiutian Cave, and Folk Song Village are located in Zhangjiajie, a famous tourist destination. Sangzhi’s tourism resources are very rich.

The heart-warming video of the county magistrate urging tourists to go home for the New Year has also made Sangzhi County an Internet celebrity county. Many people want to visit this heart-warming place.

Tourists visit the former residence of Marshal He Long.

According to data provided by the Sangzhi County Culture, Tourism, Radio, Television and Sports Bureau, Sangzhi County attracted 70,762 tourists from January 21 to 24 alone, a year-on-year increase of 319.85%, with total tourism revenue of 8.1877 million yuan. , a year-on-year increase of 201.77%. Compared with 2019, the total number of tourists in the first four days of the Spring Festival holiday increased by 55.42% in 2023, and the total tourism revenue increased by 43.31%. Among them, red tourist areas such as He Long Memorial Hall, He Long’s Former Residence, and the Memorial Hall of the Long March Departure Site of the Second Red Army received 31,950 tourists, a year-on-year increase of 730.3%; Jiutianfenglian Scenic Area received 3,128 tourists, a year-on-year increase of 10.18%; Folk Song Village received 10,087 tourists; Jie Tianhe Farm received 8,578 tourists.

In Sangzhi Folk Song Village, enthusiastic ladies welcome tourists with their songs.

In order to ensure good service for tourists, Sangzhi County implements 24-hour duty in accordance with the requirements of the three-level duty system. Establish a tourism reception emergency team to handle tourism-related accidents in a timely manner. All tourism-related towns and tourism-related units are required to arrange on-duty duty, and all scenic spots and scenic spots report information during the Spring Festival on time every day, so as to keep abreast of the county's tourism reception, market dynamics, traffic changes, etc.

At the same time, we will focus on law enforcement inspections of major scenic spots such as He Long Memorial Hall and Jiutian Cave, tourist reception venues such as hotels, and cultural comprehensive markets such as Internet cafes and KTVs, and strengthen the crackdown on "gangsters" and "gangsters" . Conduct inspections at key locations such as bus stations and highway entrances, and adhere to civilized guidance and orderly evacuation of foreign tourists.

By setting up information desks in scenic spots and distributing promotional materials for free, we help create a safe and comfortable cultural and tourism consumption environment. Organize and carry out the "Safety and Satisfaction in Zhangjiajie" youth tourism volunteer service activities to provide tourists with QR code purchase guidance, waiting guidance, travel consultation, etc. to ensure a stable and orderly tourism market.