"Internet celebrity" started in 2013, and was initially consumed by young people as a live broadcast industry.

The term "Internet celebrity" has also entered the public eye with the rapid development of the Internet. It is not limited to the online live broadcast industry, but products derived from it have also emerged in various industries. They seem to be blooming everywhere at once, quickly occupying people's attention and entering the market.

daily life.

In recent years, Internet celebrity products have appeared in the food industry with several popular names, such as "Hitea", "Silk Stockings Milk Tea", "Master Bao", "Three Squirrels", "Bestore", "Laiyifen", "

Naixue" and many other product brands.

With the expansion of the influence of online communication, these product companies are also blooming everywhere at the speed of "suddenly spring breeze comes overnight, thousands of pear trees bloom", and there are even hot scenes of long queues to get a piece.

Why are these internet celebrity products expanding so rapidly?

Putting aside the promotion of the product itself by the merchants, we can actually get a glimpse of it from the perspective of consumer psychology.

For products, the public has nothing more than a few consumer psychology.

First, influenced by merchants’ promotions, such as free tastings, low-price promotions, or buy one and get several free, consumers’ take advantage will prompt them to make purchases.

As the saying goes, "It's better to sell well than to sell well." The buyer feels embarrassed that he won't buy it after tasting it, so he just buys it by the way.

Of course, the premise is that as a seller, facing the first batch of "gods", the product quality must be 100% acceptable.

Secondly, these first batch of customers want to share their feelings after buying the products. The high-profile "showing off" mentality prompts them to "show off" the products they purchased and their feelings to their circle of friends (equivalent to doing free marketing for the merchants).

advertising).

The power of the Internet is too great. Who among the Chinese people is not an Internet user?

In this way, it is like throwing a stone in the water, and the ripples ripple out.

Then “Internet celebrity” products were born.

With the continuous development of Internet celebrity food, there are some phenomena of incorrect products and substandard products. Many products are not consistent with the promotion of merchants, and some products may even harm health.

For example, "Zangzang Tea" has high sugar content, and drinking too much is not good for your health; "Coconut Ash Ice Cream" is added with vegetable black food coloring, which has nothing to do with detoxification and beauty; transparent packaged milk is just room temperature

If the milk is put under a vest, it cannot be protected from light and it will easily cause the milk to lose its flavor; "Hitea" drinks out blowflies; "Best Store" tests indicate that mold exceeds the standard, etc.

There is a reason for Internet celebrity food to be popular. Tracing the source market is still a psychological war, and it is a conscience for making products.

If BESTORE valued the trust of consumers and was not taking advantage of young people's "reluctance to pursue accountability", it might have gone on the market long ago.